10 Steps to Facebook Success for Your Business - Slide Presentation

10 Steps to Facebook Success for Your Business - Slide Presentation

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  10 Steps toFacebook Success for Your BusinessBrenda and Shawn WhitfieldGo Get Creative Design and MarketingSeptember 28, 2010Navarre Beach Area Chamber of Commerce
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  Introduction400 million activeusers worldwideDaily active usage is 55 minutes per day1.5 million business pagesUsed by both small and large B2B and B2C companiesEnhances existing marketing effortsHas hundreds of business and industry specific business appsIntegrates all levels of social mediaIncreases chance of Search Engine hits
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  10 Steps toFacebook SuccessStrategies and goalsResearch competing businessesResearch available business applicationsBasic page setupInvite friends and familySet up personalized usernameIntegrated and business appsGetting “Liked” and joining groupsPromoting your pageTracking your progress: SEO/Analytics/ROI
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  Strategies and GoalsSocialmedia is the new Word of MouthDo you need a Facebook Business page?Do you already have a FB page and need to learn how to better utilize it?What do you hope to get out of your page?How will you find users and promote your page?What specific goals will you put in place and how will you achieve them?How will you analyze them?
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  Research Competing BusinessesKnowwhat your competition is doing at all timesFind out how, and if, they are using FB for their businessLook at what businesses like yours are doing across the country and see if that might work for youDo they offer discounts or coupons to their users?Find out how they are encouraging an exchange of information, or how they are interacting with their usersResearch how they are using FB business apps
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  Research Business AppsHundredsof apps available to customize your page and meet your specific business needsIntegrated social media allows you to schedule updates, Tweets, blog posts and more - one time across platformsIndustry specific business apps – find the best for your businessLook for apps that will save you time and redundancyIncrease your ROI by doing more in less timeeStores and shopping cartsRSS feeds help add content
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  Basic FB PageSetupStarting a FB pageSettingsNew StandardsProfile image and logoSetting up your profileStandard tabsCustom tabsFacebook Markup Language - FBMLSet multiple admins
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  Settings under EditPages
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  Basic Page Layout
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  Facebook Markup Language(FBML) landing page with custom tabs
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  Suggesting Your PageWhyit’s importantCurrent friends and familyGetting to 25 “Likes”Setting up your personalized usernameWhat’s the difference between a Fan and a Like?When to suggest to clients, prospects, and target audienceWhy you might need personal email addresses to suggest your pageGoing through your contact listQuality vs. quantity
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  Setting Up FBUsernameWhy it’s importantChoose a name appropriate for your businessSearch functionCan set up and maintain multiple business pages and user names for different businessesMust be in your FB business page to set the personalized user nameBe careful! It cannot be changedhttp://www.Facebook.com/username
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  Integrated AppsUse theresearch from Step 3 to identify relevant appsBlogsTwitterLinkedInYouTubeSlideShareRSS FeedsConstant ContactShopping CartsIndustry specific – Real Estate, finance, etc.
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  Getting Liked andGroupsFind other businesses in your work areaFind complimentary businessesSearch groups with similar services and interestsSearch groups that would be of interest to your usersClient base and prospective clientsBusiness friends and chamber membersGive discounts and coupons to users who “Like you”Add a FB fan box with updates on your siteAdd a “Like” box on your site or blogFacebook Places
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  Promote Your PageProvideinteresting and useful content that will engage your users – content shouldn’t all come from you!80/20 content ruleUse images, links, videos, news items, blog postsQuestions and pollsContests and online competitionsEncourage users to upload pics of them using your serviceBiz cards, email signatures, print materials, web linksAdd testimonials as status updatesFacebookAds
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  Tracking Your ProgressSearchEngine Optimization (SEO)Insight AnalyticsReturn on Investment (ROI) in terms of time and exposureMeeting goals and reassessing strategies based on SEO and analytics
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  Thank You!“Like” ourpage at Facebook.com/go.get.creativeand receive a free custom-designed FB Profile imagefor your Facebook business page