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What Do CIOs Want in a Platform?


                                                                                                                                  COST




                                                                                                                               SPEED




   Source: 8/09 Harris Interactive Study of 160 respondents with a role in the decision-making process for new business apps
Why are CIOs adopting Force.com?

                                                    TCO Advantage: Half the Cost
                                                    No up-front capital expenditure
                                                    No upgrade or maintenance costs
                                                    Savings increase with the number of apps built

                                                    Speed Advantage: Five Times Faster
                                                    Faster to develop
                                                    Faster to deploy
                                                    Faster to change


                          “Yes, you read that right: 80% reduction in
                          development effort with Force.com.”
                           - Independent 2008 research study comparing Force.com to Java development




   IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009
개발자 수익 100% 보장하는 앱 익스체인지의 비밀
Why is Force.com So Much Faster?
Pre-built, tested, integrated components drive developer productivity

                                   A       B      D


                                           C

  Database            Web              Workflow       Forms & Page     Reporting &
                  Services API          Engine        Layout Editor     Analytics




 Access Control     End User                                             Multi-
    & Audits      Administration       Multi-Device   Multi-Language
                                                                        Currency


                                          Clicks      Code
                                           80%        20%

                  Java / .NET              20%        80%
With Force.com, Every App is a Cloud2 App




   App Feeds                               Feeds
        Invoice paid for Matrix Shipping
        #5439-01.
        18 minutes ago   Comment

        Order shipped for customer
        invoice #4355.
        28 minutes ago   Comment

        Project completed for December
        Launch plan.
        1 hour ago   Comment
Customers Are Building Apps Faster Than Ever

       IT Governance and
       Change Control          Claims Management
       Less than 6 weeks       Less than 10 weeks



       Consumer Exchange       Recruiting and Training
       Less than 3 weeks       Less than 6 months




       Product Management      Sample Management
       Less than 10 Weeks      Less than 4 months




       Cinema Asset            Franchise and Training
       Management              Management
       Less than 8 Weeks       Less than 6 months
Typical Concerns About Cloud Computing

    Is it secure?
    Is it fast and highly available?
    Can I customize it?
    Can I integrate it?
    How do I manage change?
ISO 27001 Real-Time Security                             ISO 27001
                                                      Certified Security




The World’s Most Trusted Security
  that Improves in Real-Time with
    Testing by Every Customer

 Application Security

     •    ISO 27001
     •    SSL encryption
     •    Identity confirmation
     •    SAS 70 Type II; SysTrust certified

 Network Security
      •      IP restrictions
      •      Fault tolerant, multi-layered firewall
      •      Intrusion detection
      •      3rd party assessments

 Facility Security
         •   24 x 365 security
         •   Biometric readers
         •   Silent alarms
         •   CCTV
         •   Motion detection
Granular Real-Time Security Model           Unlimited Real-Time
                                              Customization




          Flexible Data Sharing
         with Point-and-Click Rules

  Field, Object and Record-Level Control

  Sharing Across All Apps

  Custom Rules Across Roles & Profiles

  Integrated with API, Reporting & Search
Proven Reliability                                 Proven
                                                  Reliability




                                          99.9%




   System
   Uptime            >99.9% Reliability
Proven, Real-Time Scalability                                           Proven,
                                                                  Real-Time Scalability




                       Fast Deployment and Real-Time Scalability
                            Proven by the Largest Enterprises



                             ~65,000       ~25,800       ~20,000
                            Subscribers   Subscribers   Subscribers
Real-Time Query Optimizer                                     Real-Time Query
                                                                  Optimizer




                     Fast Data Access
                     with Massive Scale


Web clients
                      Query
                Optimization
                     Engine


 API calls


                   Massive Scalability Across        <300 ms
                     Multiple Dimensions:

               Your Company       Your Security
                 Your Role      Your Sharing Rules
               Your Metadata       Your Search
Force.com: Trusted Performance and Reliability




                                                            Quarterly
                                                            Transactions
                                                            (billions)
     Page
 Response
Times (ms)




             Performance has Continually Improved even as customer workloads drastically increase
Real-Time, Transparent System Status   Real-Time Transparent
                                          System Status




Confidence, Transparency,
        and Trust

Live System Status

Security Best Practices

Historical Performance
Unlimited Real-Time Customization                                Unlimited Real-Time
                                                                   Customization




   Easy, Real-Time Customization
     for Managing All Your Data

  Unlimited Custom Objects & Fields

  Build any Table

  Add any Field

  Automatic Audit History Tracking

  Automatic Performance Tuning        18,800,000+ Customer Customizations
                                      680,000+ Custom Objects (Tables)
Programmable User Interface                                           Programmable
                                                                      User Interface




   Maximize User Productivity
        with the Right UI

  Create Any User Interface
  Use Code to Create Any Page
  Use Clicks to Create New Forms
  Componentized Interface
  Create Interfaces for Mobile Devices
                                         312,000+ Custom User Interfaces
Programmable Cloud Logic                                                Programmable
                                                                         Cloud Logic




  Fast Application Development
  without the Cost of Infrastructure

  Programmatic Business Logic
  Complex Transactional Logic
  Stored Procedures
  Triggers                             81,000,000+ Lines of Apex Code
  Data Validation
Real-Time Workflow Approvals Engine                                  Real-Time Workflow
                                                                        & Approvals




   Automated Business Rules
 through Point-and-Click Workflow

 Real-Time Workflow
 Time-Based Triggers
 Approvals
 Formula-based
 Outbound Messaging



                                    309,000+ Custom Workflow Rules
Real-Time Analytics                                    Real-Time
                                                       Analytics




                         Real-Time Visibility with
                         Easy to Create Reports

                      Customizable by Business Users

                      Real-Time Reporting

                      Integrated Analytics Across All Apps

                      Security Controls

                      Mobile Access

                      Email Dashboard Delivery
Real-Time Mobile Deployment
Have us show you how Salesforce uses Mobile




           Write Once                         Run Everywhere

  Avoid the hassle of developing apps   Real-Time app deployment
  across multiple devices               Available for all major device platforms
  Run your mobile and desktop apps on   Works seamlessly online or offline
  one platform
Real-time Upgrades         5 Minute Upgrade




    Painless, No Hassle
         Upgrades

30 Major Releases

Every Customization &
Integration Automatically
Upgraded

Always have the Latest
Innovations & Technology
800+ Applications & Services                                   800+ Integrated
                                                                Applications




               Your Choice
  of 800+ Partner Applications & Services


  Trusted Native Apps
  Reviewed by Salesforce.com
  View, Try, Install
  Best-in-class CRM & Non-CRM Apps
  Services Offered
  System Integrators & Consultants
  Application Developers
                                               800+ Apps
  Training
                                            200+ Native Apps
                                             150+ Services
Cloud Integration: No Need for Rip/Replace




  Mash-ups from                  Native     Integration   Developer
                  Native ERP
    Web and                     Desktop       Partner      Toolkits
                  Connectors
  AppExchange                  Connectors   Ecosystem
Metadata: How Multi-Tenant Services Deliver a
Unique Experience to Every Customer

                                         87,200+ Customers



  18 Million +                                                                                    300+ M
 Customizations                               Metadata                                     Integration Calls / Day

                            Salesforce            ISV Apps           Custom Apps
                              Apps                   850+                 150k+




                                             30+ major upgrades
                  Customizations, Integrations and apps run on the latest release automatically
Demonstration
Clouds Put IT Spending Back in Balance
 Conventional IT model front-loads
  capital spending on infrastructure
   – Debt service and depreciation charges
     persist despite business contractions
   – Future capacity must either be bought in advance,
     or added later at higher cost with substantial
     business disruption

 The cloud enables preparation for upturn
   – New systems can be built and tested with negligible
     up-front investment
   – Resulting systems can be rapidly scaled to respond to
     improving conditions
   – "It has been our repeated experience that business
     uncertainty is inevitably accompanied by opportunity“
                           (Jack Welch, Letter to GE Shareholders, 1997)
Clouds Put IT Spending Back in Balance

 Don’t think of the cloud as technology
       • Virtualization
       • Metadata customization
       • Multi-tenancy
       • 4G wireless
       • SOA
   – These are enablers, not guarantors

 Think of the cloud as a commitment
   – Negligible up-front capital
   – Alignment of cost with value
   – Maximal stakeholder engagement
Best Practices and Pitfalls
   • Adopting the Cloud does not mean starting over
       • Retain what’s working: innovate and add value at Web speed
       • Don’t settle for the least unsatisfactory solution:
                treat the Cloud as a supermarket of services

   • Preserving familiar pain is not a measure of success
       • Moving existing complexity into the Cloud avoids short-term pain
       • Mastering new developer models is a high-return investment
   • Don’t apologize for doing what made sense two years ago
       • Bandwidth has grown
       • Customizability has grown
       • Costs of doing things the old way are skyrocketing

   • Don’t mistake the consumer Web for the enterprise cloud
       • Expect high availability; robust security; deep customizability
       • Demand clear commitments on data ownership and protection
Henry Kho
    Sales Engineering,
   ASEAN / KR / GCR
ckkho@salesforce.com

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개발자 수익 100% 보장하는 앱 익스체인지의 비밀

  • 1. What Do CIOs Want in a Platform? COST SPEED Source: 8/09 Harris Interactive Study of 160 respondents with a role in the decision-making process for new business apps
  • 2. Why are CIOs adopting Force.com? TCO Advantage: Half the Cost No up-front capital expenditure No upgrade or maintenance costs Savings increase with the number of apps built Speed Advantage: Five Times Faster Faster to develop Faster to deploy Faster to change “Yes, you read that right: 80% reduction in development effort with Force.com.” - Independent 2008 research study comparing Force.com to Java development IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009
  • 4. Why is Force.com So Much Faster? Pre-built, tested, integrated components drive developer productivity A B D C Database Web Workflow Forms & Page Reporting & Services API Engine Layout Editor Analytics Access Control End User Multi- & Audits Administration Multi-Device Multi-Language Currency Clicks Code 80% 20% Java / .NET 20% 80%
  • 5. With Force.com, Every App is a Cloud2 App App Feeds Feeds Invoice paid for Matrix Shipping #5439-01. 18 minutes ago Comment Order shipped for customer invoice #4355. 28 minutes ago Comment Project completed for December Launch plan. 1 hour ago Comment
  • 6. Customers Are Building Apps Faster Than Ever IT Governance and Change Control Claims Management Less than 6 weeks Less than 10 weeks Consumer Exchange Recruiting and Training Less than 3 weeks Less than 6 months Product Management Sample Management Less than 10 Weeks Less than 4 months Cinema Asset Franchise and Training Management Management Less than 8 Weeks Less than 6 months
  • 7. Typical Concerns About Cloud Computing  Is it secure?  Is it fast and highly available?  Can I customize it?  Can I integrate it?  How do I manage change?
  • 8. ISO 27001 Real-Time Security ISO 27001 Certified Security The World’s Most Trusted Security that Improves in Real-Time with Testing by Every Customer Application Security • ISO 27001 • SSL encryption • Identity confirmation • SAS 70 Type II; SysTrust certified Network Security • IP restrictions • Fault tolerant, multi-layered firewall • Intrusion detection • 3rd party assessments Facility Security • 24 x 365 security • Biometric readers • Silent alarms • CCTV • Motion detection
  • 9. Granular Real-Time Security Model Unlimited Real-Time Customization Flexible Data Sharing with Point-and-Click Rules Field, Object and Record-Level Control Sharing Across All Apps Custom Rules Across Roles & Profiles Integrated with API, Reporting & Search
  • 10. Proven Reliability Proven Reliability 99.9% System Uptime >99.9% Reliability
  • 11. Proven, Real-Time Scalability Proven, Real-Time Scalability Fast Deployment and Real-Time Scalability Proven by the Largest Enterprises ~65,000 ~25,800 ~20,000 Subscribers Subscribers Subscribers
  • 12. Real-Time Query Optimizer Real-Time Query Optimizer Fast Data Access with Massive Scale Web clients Query Optimization Engine API calls Massive Scalability Across <300 ms Multiple Dimensions: Your Company Your Security Your Role Your Sharing Rules Your Metadata Your Search
  • 13. Force.com: Trusted Performance and Reliability Quarterly Transactions (billions) Page Response Times (ms) Performance has Continually Improved even as customer workloads drastically increase
  • 14. Real-Time, Transparent System Status Real-Time Transparent System Status Confidence, Transparency, and Trust Live System Status Security Best Practices Historical Performance
  • 15. Unlimited Real-Time Customization Unlimited Real-Time Customization Easy, Real-Time Customization for Managing All Your Data Unlimited Custom Objects & Fields Build any Table Add any Field Automatic Audit History Tracking Automatic Performance Tuning 18,800,000+ Customer Customizations 680,000+ Custom Objects (Tables)
  • 16. Programmable User Interface Programmable User Interface Maximize User Productivity with the Right UI Create Any User Interface Use Code to Create Any Page Use Clicks to Create New Forms Componentized Interface Create Interfaces for Mobile Devices 312,000+ Custom User Interfaces
  • 17. Programmable Cloud Logic Programmable Cloud Logic Fast Application Development without the Cost of Infrastructure Programmatic Business Logic Complex Transactional Logic Stored Procedures Triggers 81,000,000+ Lines of Apex Code Data Validation
  • 18. Real-Time Workflow Approvals Engine Real-Time Workflow & Approvals Automated Business Rules through Point-and-Click Workflow Real-Time Workflow Time-Based Triggers Approvals Formula-based Outbound Messaging 309,000+ Custom Workflow Rules
  • 19. Real-Time Analytics Real-Time Analytics Real-Time Visibility with Easy to Create Reports Customizable by Business Users Real-Time Reporting Integrated Analytics Across All Apps Security Controls Mobile Access Email Dashboard Delivery
  • 20. Real-Time Mobile Deployment Have us show you how Salesforce uses Mobile Write Once Run Everywhere Avoid the hassle of developing apps Real-Time app deployment across multiple devices Available for all major device platforms Run your mobile and desktop apps on Works seamlessly online or offline one platform
  • 21. Real-time Upgrades 5 Minute Upgrade Painless, No Hassle Upgrades 30 Major Releases Every Customization & Integration Automatically Upgraded Always have the Latest Innovations & Technology
  • 22. 800+ Applications & Services 800+ Integrated Applications Your Choice of 800+ Partner Applications & Services Trusted Native Apps Reviewed by Salesforce.com View, Try, Install Best-in-class CRM & Non-CRM Apps Services Offered System Integrators & Consultants Application Developers 800+ Apps Training 200+ Native Apps 150+ Services
  • 23. Cloud Integration: No Need for Rip/Replace Mash-ups from Native Integration Developer Native ERP Web and Desktop Partner Toolkits Connectors AppExchange Connectors Ecosystem
  • 24. Metadata: How Multi-Tenant Services Deliver a Unique Experience to Every Customer 87,200+ Customers 18 Million + 300+ M Customizations Metadata Integration Calls / Day Salesforce ISV Apps Custom Apps Apps 850+ 150k+ 30+ major upgrades Customizations, Integrations and apps run on the latest release automatically
  • 26. Clouds Put IT Spending Back in Balance  Conventional IT model front-loads capital spending on infrastructure – Debt service and depreciation charges persist despite business contractions – Future capacity must either be bought in advance, or added later at higher cost with substantial business disruption  The cloud enables preparation for upturn – New systems can be built and tested with negligible up-front investment – Resulting systems can be rapidly scaled to respond to improving conditions – "It has been our repeated experience that business uncertainty is inevitably accompanied by opportunity“ (Jack Welch, Letter to GE Shareholders, 1997)
  • 27. Clouds Put IT Spending Back in Balance  Don’t think of the cloud as technology • Virtualization • Metadata customization • Multi-tenancy • 4G wireless • SOA – These are enablers, not guarantors  Think of the cloud as a commitment – Negligible up-front capital – Alignment of cost with value – Maximal stakeholder engagement
  • 28. Best Practices and Pitfalls • Adopting the Cloud does not mean starting over • Retain what’s working: innovate and add value at Web speed • Don’t settle for the least unsatisfactory solution: treat the Cloud as a supermarket of services • Preserving familiar pain is not a measure of success • Moving existing complexity into the Cloud avoids short-term pain • Mastering new developer models is a high-return investment • Don’t apologize for doing what made sense two years ago • Bandwidth has grown • Customizability has grown • Costs of doing things the old way are skyrocketing • Don’t mistake the consumer Web for the enterprise cloud • Expect high availability; robust security; deep customizability • Demand clear commitments on data ownership and protection
  • 29. Henry Kho Sales Engineering, ASEAN / KR / GCR [email protected]