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SlideShare is a highly popular site for sharing business presentations and other content, with over 3 billion slide views per month. It has a professional audience that is five times larger than typical business websites. The number of visitors to SlideShare has grown dramatically since 2007, reaching over 60 million monthly visitors. Content marketing, like what is shared on SlideShare, is a prominent marketing technique, with B2B companies spending a quarter of their budgets on it and most doing more content marketing than the previous year.
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- 1. OF CONTENT MARKETING SLIDESHARESLIDESHARE The Quiet Giant 3 BILLION SLIDE VIEWS A MONTH THAT’S 1,140 SLIDES VIEWED PER SECOND THAT’S 1,140 SLIDES VIEWED PER SECOND HIGHLY PROFESSIONAL AUDIENCE SLIDESHARE’S AUDIENCE COMES FROM According to ComScore, 100 equals the average traffic to a particular site within a specific demographic. SlideShare has five times traffic from business owners than other popular websites. KEY: BUSINESS OWNER MICRO BUSINESS OWNER SMALL BUSINESS OWNER C-LEVEL WORK IN SMALL BUSINESS 507 594 518 99 93 146 91 139 96 166 89 199 144 94 85 82 162 156 108 130 99 147 95 164 90 0 2007 1,529,805 6,116,777 16,993,514 33,194,966 60,077,045 2008 2009 2010 2011 5 10 15 20 25 30 35 40 45 50 55 60 65 VISITORS(MILLIONS) SLIDESHARE VISITOR GROWTH A recent study by the B2B Technology Marketing Community on LinkedIn shows the current state of content marketing in the B2B space. Marketers are spending a quarter of their marketing budgets on content marketing. of B2B companies are doing more content marketing than the previous year. 71%71%71%$$ B2B Marketing Programs B2B Marketing Programs 82% 70% 68% 64% 32% The Optimal Presentation The Optimal Presentation Keep It Short & Sweet Keep It Short & Sweet AVERAGE NUMBER OF SLIDES PER PRESENTATION 1919 NUMBER OF SLIDES Less than 10 10-30 30-50 50-100 100+ 33%33%33% 14%14%14% 7%7%7% 1%1%1% 45%45%45% Be visualBe visual AVERAGE NUMBER OF PICTURES PER PRESENTATION AVERAGE NUMBER OF PICTURES PER PRESENTATION 19 AVERAGE NUMBER OF WORDS PER SLIDE 24 GET TO THE POINT GET TO THE POINT SOURCES: CONTENT MARKETING INSTITUTE SLIDESHARE.NET QUANTCAST COMSCORE Content marketing is a marketing technique that involves the creation or sharing of content for the purpose of engaging customers. More and more companies are incor- porating content marketing into their overall digital strategies. Top Strategies Used in B2B Marketing Programs Content Marketing Search Engine Marketing Host or Attend Events Public Relations Print TV Radio SLIDESHARE IS THE WORLD’S LARGEST PROFESSIONAL CONTENT SHARING COMMUNITY ONE OF THE TOP 150 SITES ON THE WEB 60 MILLION VISITORS A MONTH ORGANIC SEARCH SOCIAL NETWORKS OTHER SLIDESHARE CONTENT