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11 Tips for Optimising Sponsored Content on LinkedIn (Education)
This document provides tips for optimizing sponsored content on LinkedIn. It recommends focusing content on helping members stay current through professional development, leadership, industry trends, and peer research. Content should be tailored for different stages of the customer journey from awareness to selection to enrollment. Tips for the LinkedIn feed include customizing images, headlines, and urgency for different perspectives; investing in great images; using consistent branding; writing effective headlines; testing less content more; and making updates entertaining.
11 Tips for Optimising Sponsored Content on LinkedIn (Education)
- 1. 11 Tips forOptimizing Your Sponsored Content on LinkedIn
- 2. 2 5 COMPELLING CONTENT TYPES FORTHE LINKEDIN MINDSET #LinkedInEDU
- 3. #1: Help membersstay current 3
- 4. #2: Offer professionaldevelopment Inspire your audience 4 #LinkedInEDU
- 5. 5 #3: Offer leadership& productivity Make your audience leaders of tomorrow #LinkedInEDU
- 6. 6 #4: Share industrytrends Help your audience plan for the future
- 7. 7 #5: Produce peerresearch / ideas Use social proof to appeal to your audience #LinkedInEDU
- 8. Top updates foreducation: advice, information & reputation 8
- 9. 9 Higher Ed: Throughthe funnel Plan content that educates and inspires along with content that collects leadsUpper Funnel Brand Messaging Thought Leadership Awareness (Ungated) Discovery Selection (Gated) Registration, Download Information, Meet with an Enrollment Counselor Rankings, News, Career Advice, Courses/Degrees Program Value, Student Testimonials, Blog Content Faculty Profiles, Webinars, On-Campus Events, Alumni Testimonials Bottom Funnel Lead Focused Direct Messaging #LinkedInEDU
- 10. 10 6 TIPS TO OPTIMIZE CONTENTFOR THE FEED #LinkedInEDU
- 11. 11 #1: Customize image,headline & urgency All three must work in concert
- 12. 12 Try writing indifferent perspectives The Helpful Advisor The Conversationalist The Cliffhanger Start by explaining how your piece of content will help your target achieve professional success. Tell your audience just enough to pique their interest but not so much that they aren’t compelled to learn more. Make a bold statement or ask a question to spark a conversation and get your audience to react.
- 13. 13 #2: Invest ingreat images Custom images generate higher engagement
- 14. 14 #3: Use aconsistent brand identity Build brand memory #LinkedInEDU
- 15. 15 #4: Learn towrite great headlines Create multiple versions http://aminstitute.com/headline http://hubspot.com/blog-topic-generator #LinkedInEDU
- 16. 16 #5: Less content,more testing The content isn’t always bad, sometimes just the framing is 120% LIFT #LinkedInEDU
- 17. #6: And havefun Stand out. Top updates are entertaining. #LinkedInEDU 17