11 Ways to Optimize Linked in for Business
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The document provides 11 strategies for optimizing LinkedIn for business use, focusing on profile customization, content publishing, and effective networking. Key recommendations include leveraging LinkedIn for recruiting, strategically advertising, and utilizing analytics to engage with audiences. The content highlights the importance of building a professional presence to enhance lead generation and brand awareness on the platform.
11 Ways to Optimize Linked in for Business
- 1. #SMTLive | @DaveKerpen 11 Ways to Optimize LinkedIn for Business Dave Kerpen CEO, Likeable Local
- 2. #SMTLive | @DaveKerpen My Story
- 3. #SMTLive | @DaveKerpen The Basics… LinkedIn is a business-oriented social network that launched on May 5th, 2003. LinkedIn now has more tha 364 million users and 3 million company pages. 30% of SMBs use LinkedIn regularly— making it the most frequented platform. Sources: Inc, LinkedIn, Marketing Land
- 4. #SMTLive | @DaveKerpen 11 Ways to Optimize LinkedIn For Your Business 1. Customize Your Profile to Boost Your Business 2. Publish On LinkedIn 3. Share Updates Personally & As A Business 4. Leverage LinkedIn Listening 5. Create LinkedIn Groups 6. Discover & Connect with Influencers 7. Recruit Amazing Talent 8. Advertise Strategically 9. Use Showcase Pages 10.Integrate with Twitter & Slideshare 11.Export Connections & Email Them
- 5. #SMTLive | @DaveKerpen 1. Customize Your Profile to Boost Your Business – Make a custom URL – Add a professional profile picture to your profile – Add a background photo – Hyperlink to your company – Search engine optimize your profile – Show work examples
- 6. #SMTLive | @DaveKerpen Customizing Your Profile Custom URL Profile Picture
- 7. #SMTLive | @DaveKerpen Background Photos
- 8. #SMTLive | @DaveKerpen Hyperlink to Your Company’s Site Hyperlink your company website to your profile under Contacts
- 9. #SMTLive | @DaveKerpen Search Engine Optimization When creating your profile, include keywords that prospects or clients would enter into LinkedIn or any other search engine
- 10. #SMTLive | @DaveKerpen Show Work Examples
- 11. #SMTLive | @DaveKerpen 2. Publish On LinkedIn • Becoming an author on LinkedIn helps establish you as an expert – Post links to blogs, news articles, & more! – Helps with lead gen, customer retention, and awareness! → pay attention to folks who are engaging with your posts!
- 12. #SMTLive | @DaveKerpen Publishing Blog Posts 1. Think of a great headline 2. Find/take a compelling photo 3. Write a concise post 4. Include strong calls to action at the bottom of your post 5. Share across different social media channels! • Become a thought leader in your industry • Follow these steps to most effectively blog:
- 14. #SMTLive | @DaveKerpen 3. Share Updates Personally & As A Business • Update your status at least once a day! • The best times to post are 7am-8am and 5pm-6pm. • The best days to post are weekdays. • 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source. Source: Marketing Ninjas Search your company name or interesting keywords
- 16. #SMTLive | @DaveKerpen Tools To Help With Posting
- 17. #SMTLive | @DaveKerpen 4. Leverage LinkedIn Listening • Listening is the most important tool on social media • Listen to what your customers/prospects are saying about your brand or product • Search keywords about your company and look at posts that mentioned the phrases
- 18. #SMTLive | @DaveKerpen Check Out How Your Audience Is Engaging With your Posts Head to Profile at the top of your screen and click Updates
- 19. #SMTLive | @DaveKerpen Search Your Company Name
- 20. #SMTLive | @DaveKerpen Click Posts and Listen!
- 21. #SMTLive | @DaveKerpen Sort Your Updates
- 22. #SMTLive | @DaveKerpen 5. Create LinkedIn Groups • Showcase your thought leadership! • Post relevant content like blogs, articles, quotes, and curated content. • Promote the group and grow your LinkedIn community!
- 25. #SMTLive | @DaveKerpen 6. Discover & Connect with Influencers • LinkedIn Influencers= thought leaders • Listen, interact, and connect with them! • Follow influencers of your choice • Comment on their posts • Share their published content • Message them & ask for a connection!
- 26. #SMTLive | @DaveKerpen Follow the influencer to receive updates from them When you feel close enough to your influencer, connect with them!
- 27. #SMTLive | @DaveKerpen 7. Recruit Amazing Talent • Are you in need of a new team member? • Use the advanced search features to find great potential employees! 93% of businesses use LinkedIn to recruit -Job Cast
- 28. #SMTLive | @DaveKerpen • Search by – Connections, location, industry, past companies, and more! • Recruit effectively with LinkedIn Premium
- 29. #SMTLive | @DaveKerpen 8. Advertise Strategically • LinkedIn’s targeting properties include: – industry, – job title, – seniority, – age, – gender, – location, – skills, and – group affiliation • LinkedIn’s targeting properties include: – industry, – job title, – seniority, – age, – gender, – location, – skills, and – group affiliation LinkedIn’s Ads are a great resource to gain exposure, especially for B2B companies
- 30. #SMTLive | @DaveKerpen • LinkedIn’s targeting properties include: – industry, – job title, – seniority, – age, – gender, – location, – skills, and – group affiliation • LinkedIn’s targeting properties include: – industry, – job title, – seniority, – age, – gender, – location, – skills, and – group affiliation
- 31. #SMTLive | @DaveKerpen Targeting • LinkedIn’s targeting properties include: • Industry, • Job title, • Seniority, • Age, • Gender, • Location, • Skills, and • Group affiliation.
- 32. #SMTLive | @DaveKerpen 9. Use Showcase Pages What is a Showcase Page? • The pages are niche pages off of a company page • They allow a company to promote specific products or market to a specific buyer persona Use the pages for different products, new launches, and more!
- 33. #SMTLive | @DaveKerpen Share Work Examples They can become a virtual portfolio of success stories for your business
- 34. #SMTLive | @DaveKerpen Create a Showcase Page of Your Own
- 35. #SMTLive | @DaveKerpen 10. Integrate with Twitter & Slideshare If you’ve created a presentation, share it directly to LinkedIn from Slideshare! Increase your reach with integration!
- 36. #SMTLive | @DaveKerpen Steps to Add Twitter to LinkedIn: 1. Click “edit profile” 2. “Add Twitter account” next to the Twitter field 3. This will integrate your Twitter into your LinkedIn account!
- 37. #SMTLive | @DaveKerpen 11. Export Connections & Email Them Exporting is a great way to contact your connections when not on LinkedIn 1. Move cursor over Connections at the top of your homepage and select Keep in Touch 2. Click the Settings icon near the top right to reach the Contact Settings page 3. Under Advanced Settings on the right, click Export LinkedIn Connections Source: LinkedIn
- 38. #SMTLive | @DaveKerpen 4. Select the file type and click Export 5. Save the File! 6. Email them Stellar Content! Source: LinkedIn
- 39. #SMTLive | @DaveKerpen HOW CAN LIKEABLE HELP?
- 40. #SMTLive | @DaveKerpen Likeable Hub Use thousands of content ideas at your fingertips and preplan your posts for the most effective times
- 41. #SMTLive | @DaveKerpen TURBOPOST ™ Technology Strategically Repeated Tweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!
- 42. #SMTLive | @DaveKerpen Likeable Hub Site
- 43. #SMTLive | @DaveKerpen SPECIAL PROMOTION! -Try Likeable Hub VIP for Free @ LikeableHub.com -Get A Free Month of Likeable Hub Expert or $200 off Likeable Hub Pro before July 31st! -Visit LikeableDemo.com or call 212-359-4355 -Mention #SMTLive
- 44. #SMTLive | @DaveKerpen THANK YOU / GRAND PRIZE! CONTACT Dave Kerpen EMAIL [email protected] TWITTER @davekerpen PHONE 212-359-4355 QUESTIONS? Visit LikeableHub.com to try the free app ! + A YEAR of Likeable Hub VIP ($300+ value)
Editor's Notes
- #10: http://blog.snobmonkey.com/2015/05/26/linkedin-company-page-vs-personal-profile/
- #12: https://blog.dashburst.com/linkedin-publishing-open-all-members/
- #15: ***Dave- say you recommend updating your status 5-8x a day
- #18: Who is liking what, groups, etc
- #19: Who is liking what, groups, etc
- #22: http://leonidesignoryblog.com/tag/linkedin-insights/
- #28: http://www.socialtalent.co/blog/why-recruiters-are-going-to-hate-linkedins-latest-changes
- #29: http://btrandolph.com/2013/linkedin-premium-account-features-for-less/
- #30: http://www.netsourceinc.com/blog/tutorial-creating-linkedin-ads
- #31: http://www.netsourceinc.com/blog/tutorial-creating-linkedin-ads