110626 items dotcorp-v10-en

dotCorp

dotBrand

A
strategic
approach
to

promote
your
company

in
the
new
age

16, rue Kléber – 92442 Issy-les-Moulineaux – France
Office : 46 ave Pierre Brossolette – 92240 Malakoff - France
+33 (0)1 4985 0326 - - www.items-int.eu
hrannou@items-int.eu

◼  Major
extensions:
.com,
.org,
.net
and

Internet
and
the
governance
of
na<onal
extensions

extensions

◼  A
growing
market

◼  Decision
in
2007:
Open
extensions
to

The
extensions
in
internet
are
the

result
of
an
historical
process

local
authori<es

driven
by
ICANN
–  Objec<ve
formally
adopted
in
2008

◼  .cat
in
opera<ons

–  Launched
in
2006
/

puntcat.cat

◼  Ini<a<ves
from

–  Paris:
.paris

/
dotparis.net

–  Berlin:
.berlin
/

dotberlin.de

–  London:
.london
/
dotlondon.net

–  Barcelona:
.bcn
/
puntbcn.com

–  New
York:
.nyc
/
connec<ngnyc.org

–  …

◼  The
dotCorp
reinforce
the
presence
of
the
Why
to
launch
your
dotCorp

name
on
the
Global
Internet

or
.brand

◼  It
aﬃrms
a
local
and
common
iden<ty

recognized
and
promoted
by
everybody

The
internet
is
evolving
fast.
All

public
and
private
players
are

looking
for
a
well
know
brand
on
◼  It
reinforce
the
internal
coherence
and
the
the
web

percep<on
of
global
community
within

the
group

◼  It
can
gather
formal
and
informal

structures
by
the
simple
use
of
dotCorp

Major companies
◼  A
solu<on
to
protect
against
Internet
are going to have
aTacks
(Phishing
…)

their .corp or .brand
◼  It
emphasizes
the
visibility
of
brands
on

Internet

◼  Governance
of
naming:
ICANN

Organisa;on
or
the
ICANN
◼  Extensions:
“ TLD”
(Top
Level
Domains)

system
–  gTLD
(generic
TLD:
.com,
.net,
.org
…)

–  ccTLD:
Country
Code
TLD
(.de,
.es,
.fr,
.it
…)

–  …
and
now
CityTLD
(named
«
dotCity
»)

A
country
or
a
city
who
wants
to
◼  Rela<ons
between
names
(ie:

manage
its
own
extension
(or
www.items-‐int.eu
)
and
internet
technical

TLD)
needs
a
technical
operator.
addresses
(195.189.87.30)
performed
by
a

In
most
of
the
cases
in
Europe,
it
«
registry
»:

is
a
non
profit
organiza<on.
–  .com
and
.net:
Verisign
(US
Company)

–  .org:
Afilias
(US
coopera<ve
organisa<on)

–  .de:
DENIC
(Non
profit
company)

–  .es:
Red.es
(Governmental
structure)

–  .fr:
AFNIC
(French
Associa<on)

–  .it:
CNR
(Research)

–  .uk:
Nominet
(Private
non
profit
company)

–  .eu:
Eurid
(European
Consor<um)
…

◼  Domains
are
sold
to
end
costumers
by

«
registrars
»:

–  Specialized
companies

–  ISPs
…

◼  Strategy
Defini<on

The
work
that
has
to
be
done
–  Defining
the
dotCorp
/
dotBrand
branding

concept

–  Posi<on
regarding
other
comparable
ci<es

–  Generic
Business
Plan

The
key
point
is
to
define
a

strategy
and
to
launch
the ◼  Governance
Defini<on

process
–  Opera<on
(Who?
How?)

–  Promo<on
&
Sponsoring

Registrars

ICANN
–  Technical
operator

◼  ICANN
Applica<on

–  A
document
to
prepare
including
answer

to
many
ques<ons
:

•  Strategy

•  Finance

•  Technical
Opera<ons
…

–  185.000
€
for
the
deposit
of
the

applica<on
form
(official
launch
of
ICANN

process)

Companies
Opérateur

de
registre

ICANN
Finalizing
Applicant TIMETABLE
Guideline AGB opened
Book for public ICANN
comments Meeting
Singapore Communication
Campain Application
Registration
opened for 45
days Evaluation

Launch

Official
End
Final AGB Board launch of
registration
May 2011 adoption applications
registration

2011 12/1/2012 12/4/2012 2012

Application Nego- Ope-
document setting up ciation ration

APPLICANT
TIMETABLE

◼  Internet

ITEMS
Interna;onal

The
company
◼  Telecommunica<ons

◼  Television

Convergence
is
the
key
word.
The
◼  Somware
&
Informa<on
Systems

ques<on
is
to
propose
concrete

proposal
to
get
value
from
:

 The
impact
of
Internet
on
the

whole
economy

 The
weight
of
the
internet
and

somware
culture
in
business

models

 The
changes
in
usages
for
people

and
organiza<ons
(public
and

private)

◼  ITEMS
choosen
by
ICANN
for
2
ITEMS
Interna;onal

Strong
Connec;ons
with
Icann

strategic
reviews

–  ccNSO
review
in
2010

–  ASO
Review
in
2011

◼  Strategic
consul<ng
for
AFNIC

(2007-‐2011)

◼  Consul<ng
with
an
Interna<onal

player
:
Aﬃlias

◼  Assistance
with
two
Regions,
one

city
and
one
company
in
the

perspec<ve
to
launch
their
own

extension

◼  ITEMS
has
setup
an
Ad-‐Hoc
ITEMS
Interna;onal

Ad-‐hoc
team
to
assist
projects

interna<onal
team
:
20
consultants

◼  Team
includes:

–  Strategic
gTLDs
experts

–  Legal
experts

–  English
na<ve
interna<onal
consultants

–  Consultants
with
experience
to
ﬁll

complex
applica<ons
for
interna<onal

calls
for
tenders

◼  ITEMS
maintains
a
con<nous

rela<onship
with
the
ICANN

organisa<ons
including
the
board

Website soon

110626 items dotcorp-v10-en

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