Dr. Jochen Friedrich presented at a workshop on standards and cloud computing. He discussed how customers value efficiency, flexibility, certainty, openness, and security when using cloud services. Effective standards can promote interoperability, portability, and fair competition while preventing vendor lock-in. Many relevant standards already exist, and work is underway globally to address gaps. Rethinking the approach to standards means focusing on customer needs, using open platforms, and collaborating across organizations.