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15 Inbound Sales Statistics That Will Help Your Team Sell Better
This document provides 15 statistics about inbound sales and how social media can help sales teams improve their success rates. Some key points include: - Cold calling has a very low 2.5% success rate, while 78% of salespeople using social media perform better than their peers. - 62% of salespeople who don't use social media miss their quotas, while 64% of teams using social media do reach their quotas. - Over half of the buying process is completed before a company can interact with customers, so social media allows sales teams to engage earlier in the process.
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15 Inbound Sales Statistics That Will Help Your Team Sell Better
- 1. 15Inbound Sales Statistics toShare with Your Team
- 2. about 2/3 ofcompanies do not have any sort of social media strategy for those sales teams. According to research by The Sales Management Association,
- 3. Take a lookat these 15 inbound selling statistics that will help your sales team understand why falling in line with this trend can pay dividends.
- 4. 15 Inbound SalesSTATISTICS Success Rates Here are some mind blowing statistics about inbound sales and the results that it will help you achieve:
- 5. 1 78% of salespeopleusing social media perform better than their peers (Forbes) SUCCESS RATES
- 6. Cold calling, anoutbound selling strategy, only has a 2.5% success rate (Keller Research Center) 2 SUCCESS RATES
- 7. 62% of salespeoplewho do not use inbound social selling miss their quotas (The Aberdeen Group) 3 SUCCESS RATES
- 8. 64% of salesteams that use inbound social selling reach their quotas, 4 SUCCESS RATES
- 9. whereas only 49%of sales teams who don’t reach their quotas (The Aberdeen Group) 64% of sales teams that use inbound social selling reach their quotas, 4 SUCCESS RATES
- 10. Thanks to theirinbound social selling program, IBM increased their sales by 400% (IBM) 5 SUCCESS RATES
- 11. 98 out of100 sales reps who have at least 5,000 LinkedIn contacts reach or surpass their sales quotas (The Sales Benchmark Index) 6 SUCCESS RATES
- 12. These next fewstatistics will give you some solid perspective in that regard: 15 Inbound Sales STATISTICS SOCIAL sELLING Now you know what sellers are capable of achieving right now via inbound social selling, but how well is it going to work in the future?
- 13. Globally, there areover 1.5 billion social media users (McKinsey and Company) 7 SOCIAL SELLING
- 14. Globally, there areover 1.5 billion social media users (McKinsey and Company) 7 SOCIAL SELLING LinkedIn alone has almost a quarter of a billion users (LinkedIn) 8 SOCIAL SELLING
- 15. The fastest growingdemographic on Google + and Facebook is between the ages of 45 and 54 (Business2Community) 9 SOCIAL SELLING
- 16. 15 Inbound SalesSTATISTICS Buyer Tendencies Let’s take a look at how people are using social media to influence their buying decisions.
- 17. Search 77% of B2Bpurchasers said that they would not even speak to a salesperson until they had done their own research (Corporate Executive Board) 10 BUYER TENDENCIES
- 18. 55% of allbuyers do their research by using social networks (IBM) 11 BUYER TENDENCIES
- 19. 86% of consumersbuying IT products use social media to help them reach a decision (Advertising Age) 12 BUYER TENDENCIES
- 20. 86% of consumersbuying IT products use social media to help them reach a decision (Advertising Age) Over 70% of B2B purchase decision makers use social media to help them decide (Dell) 12 13 BUYER TENDENCIES
- 21. Over half (57%)of the selling process is completed for consumers before a company even has a chance to interact with them (Corporate Executive Board) 14 BUYER TENDENCIES
- 22. By the timean actual salesperson gets involved, up to 90% of the selling process could be over and done with (Forrester) 15 BUYER TENDENCIES
- 23. Social networking isa powerful tool that will help to significantly boost the results yielded by any sales team.
- 24. Make sure thatall of the members of your sales team understand the value therein so they can meet or exceed their own sales quotas, ensuring that the team reaches their goal.
- 25. Share this workbookwith your sales team and help them find new leads using social media. Get the workbook