15 Plays to Purposeful Innovation
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The document outlines 15 plays or steps for companies to leverage open and collaborative innovation. It recommends both innovating inside the company through invention if certain conditions are met, as well as innovating outside through collaboration if other conditions apply. It provides more details on each of the 15 plays, such as hiring an innovation team, participating in a founders lab, building processes and branding, connecting with external ecosystems, and continuously improving innovation efforts. Timelines and frameworks are also included to blended internal and external innovation approaches over short, medium, and long terms.
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15 Plays to Purposeful Innovation
- 1. The Innovation Outpost 15 Plays to leverage open & collaborative innovation MADNESS The method to the 15 plays to purposeful innovation June 17, 2016 – Industrial Alliance
- 2. FACT. A company’s ability to rapidly translate ideas into action is the ultimate competitive advantage. Confidential, Communitech 2016
- 3. FACT. Healthy growth requires an environment open to new and unexpected direction. Confidential, Communitech 2016
- 4. FACT. Innovation fails because of a lack of discipline, not a lack of ideas Confidential, Communitech 2016
- 5. Innovate inside (invention) if… o You have a secret sauce that is defensible o You’re Org can handle the ambiguity of the future o You have a cross BU funding model for innovations o You have an cross BU leadership team focused on executing innovation prototypes o Your industry is driven by IP o “Invention” is in your corp DNA Innovate outside (collaborative) if… o Your industry is moving faster than you can o You believe startups can help drive innovation for you o You need to learn what you don’t know o If your Org can’t find, hire, and enable intrapreneurs from inside o Your org has a culture of process and risk mitigation o If Business Model Disruption is possible in the next decade o You want to learn from adjacent industries Innovate Inside or Outside Confidential, Communitech 2016
- 6. A Blended Approach: Put your foot on the Gas Company A 85% 15% Company B 60% 30% 10% Company C 30% 50% 20% Horizon 1 Horizon 2 Horizon 3 Now 3-5 years18-36 months Confidential, Communitech 2016
- 7. 1. Hire an Activator & Team 2. Participate in a Founders Lab 3. Build the Brand 4. Learn Lab Next Practices • Agile 101 • Team composition • Tools 5. Conduct an Innovation Readiness Assessment 6. Set up an Innovation Council • Terms of reference • Members 7. Build a Repeatable Process 8. Build an MVP in the lab 9. Expand the top end of the funnel • Employees • Ecosystem • Leadership 10. Tell a good story • Internal & Ext. Comms • Metrics • Alignment with Business Objectives 11. Connect to the Ecosystem • Collision Day • Pilot project 12. Create common language 13. Connect outside the walls • Customers • Non-Customer • Stakeholders 14. See the world • Innovation Tours 15. Always look to get better • Continuous Improvement 15 Plays of Collaborative Innovation These are the 15 things your Organization needs to be doing to execute a collaborative innovation strategy Confidential, Communitech 2016
- 8. BUILD MVP’S CREATE COMMON LANGUAGE CONNECT THE ECOSYSTEM (BOTH INSIDE & OUT) SEE THE WORLD TRANSFER KNOWLEDGE TRAIN THE TEAM BUILD A REPEATABLE PROCESS IDEA GENERATION HIRE AN ACTIVATOR & TEAM BUILD THE BRAND Confidential, Communitech 2016
- 9. The Art of the Possible • Ecosystem innovation to drive productivity • Process & governance to drive culture INNOVATION READINESS ASSESSMENT CONTINUOUS IMPROVEMENT TELL A GOOD STORY PRODUCTIZE INNOVATION ALIGN TO THE STRATEGY SEE THE WORLD BUILD A REPEATABLE PROCESS FOUNDERS LAB INNOVATION COUNCIL BUILD A BRAND Confidential, Communitech 2016
- 10. CREATE COMMON LANGUAGE BUILD MVP’S HIRE AN ACTIVATOR & TEAM CONNECT THE ECOSYSTEM (BOTH INSIDE & OUT) SEE THE WORLD TRANSFER KNOWLEDGE TRAIN THE TEAM BUILD A REPEATABLE PROCESS IDEA GENERATION PILOT PRODUCT INNOVATION COUNCIL LEGAL, FINANCE, PROCUREMENT MARKET TEST BETA PRODUCT SEE THE WORLD CONNECT THE ECOSYSTEM (BOTH INSIDE & OUT) BUILD A REPEATABLE PROCESS TELL A GOOD STORY 1 month 3-5 years 2 years1 year6 months CONTINUOUS IMPROVEMEN
- 11. Timeline 1 Month 18 Months 2 Years1 Year6 months 3-5 Years LAB Org Hire an Activator, Team Agile Training Build the MVPs Idea Generation Connect to the Ecosystem Build the Brand Common Language Build the Repeatable Process Founder’s Lab Pilot – Partner Pilot - Internal Connect to the Outside Ecosystem - Customer Validation Innovation Assessment Innovation Council - Legal - Finance - Procurement See the World Transfer Knowledge - Design thinking boot camps Build the Repeatable Process See the World Story Telling Connect to the Outside Ecosystem 12 Months to figure Out how to Pilot Connect to the Ecosystem - Legal - Finance - Procurement - Enablement Productize Innovation - Enablement - Support Continuous Improvement Innovation Tours Confidential, Communitech 2016
- 13. o Think Different – embrace open innovation o Be Cheap. Be Fast. Be Purposeful o Get the right team doing the right things o Different business models emerge o Walk & chew gum at the same time o Don’t wait…Go! How to do it better than anyone else… Confidential, Communitech 2016