Lotusphere 2012 - Harnessing the Power of Enterprise Mobility

1582A
Harnessing the Power of
Enterprise Mobility
Bob Sutor | VP, Mobile Platform | IBM

© 2012 IBM Corporation

IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal
without notice at IBM’s sole discretion.

Information regarding potential future products is intended to outline our general product direction
and it should not be relied on in making a purchasing decision.

The information mentioned regarding potential future products is not a commitment, promise, or
legal obligation to deliver any material, code or functionality. Information about potential future
products may not be incorporated into any contract. The development, release, and timing of any
future features or functionality described for our products remains at our sole discretion.

2 | © 2012 IBM Corporation

Agenda
■ Mobile and the evolution of computing
■ Market directions for mobile
■ Mobile entry points: build, run & connect, manage, secure, transform, grow


Mobile is a significant component of the
evolution of computing

Consumer experience and “bring your
own device” are driving much new
enterprise use.


The four three views of mobile

New Smarter Explosion of
Rapid consumption, wireless connected
innovation in delivery, and infrastructure, devices driven
consumer- industry including IT into by the “Internet
oriented models, taking the network, of Things,”
devices and into account optimization, machine to
operating growth market analytics, and machine, and
systems differences and application Smarter Planet
solutions like platforms
payments

Consumer Enterprise Network Wireless


Market view: Handset dominance does not
necessarily last
1995 2001 2008 2011 2013+ ?

Palm Nokia RIM Apple Android
500,000 units sold 40% Market share Fastest growing Most valuable Has 43.7% of the
in 6 months; 70% of all mobile phones stock. 56% of company in the US smartphone
market share smartphones, 77% world, 27.3% of US market (10/11)
3yr CAGR (19.7% smartphones
share in 10/11)

Consumer Simple data entry Texting, WAP, form Keyboard, limited Form factor, Flexibility
factor browser, Blackberry Full browser, touch
messenger screen, many apps

Enterprise Email sync Email Wireless, secure, Limited Control
email

Network Analog 2G 3G 3G/4G 4G

Wireless Tethered RFID Bluetooth, GPS NFC nascent Internet of Things?

Hardware Software Ecosystem & User
Experience IBM Corporation
6 | © 2012

Market view: In what technologies will our
clients be investing?


The 2011 IBM Tech Trends Report


IBM has a long history of enabling mobile capabilities
2003: Founder of Open
2001: IBM Key Mobile Alliance
contributor to
2003: Leads mobile standards 2008: IBM
J2ME (Java
efforts around: Device chairs HTML5
mobile addition)
Mgmt.SyncML, Mobile Web work group
1999: IBM biggest Services, Mobile E-mail,
First mobile
contributor to DRM,Presence/IM,Multimodal
devices ship
Linux and , Smart Card, RFID,
with J2ME
associated mobile Telematics, Telephony
implementation
2011: SPDE 4.0
2009: SPDE 3.0 2011:IBM and ARM to
2010: Littleton Collaborate on Advanced
2009: IBM delivers Mobile Analyst
award wining apps Semiconductor Technology
2008: IBM Event for Mobile Electronics
for customers and
Acquires events – Air Canada,
Telelogic - 2010: IBM IBM and Samsung
2001: SPDE Wimbledon, USGA, announces
assists Mobile The Masters, US Announce Joint Research
Introduced 2006: handset Intelligent Site into New Semiconductor
• Mobile data Open, Tony Awards. Operations
SPDE 2.0 developers build Technology
services device software
• Subscriber 2009: IBM launches 2010: IBM
Mobile Enterprise IBM Mobile Technology
1998: IBM Launches management acquires Big Fix Preview
• Portal 2007: IBM acquires Services
Pervasive Computing
Micromuse Netcool
Division, introducing management
• eTOM process become critical
key software products.
offering for service
automation
assurance Key Technologies Shipped in Products Today
2007: New IBM • Big Fix becomes core part • Micromuse Netcool becomes core of
Technology Enables of Tivoli Asset Manager Tivoli system management/
Single-Chip Mobile • HTML 5 and Dojo are core assurance offering
Solutions integrating the to WebSphere Mobile • Telelogic becomes Rational SDL
multiple RF/analog feature pack Suite / Rhapsody
functions • Everyplace Deployment • IBM’s JRE shipped in 150M phones
becomes Lotus Expeditor • WECM becomes Lotus Mobile
2007: Web Services
• SPDE continues to ship Connect
Standards approved


Customers are focused on a new set of
mobile client initiatives
Business to Enterprise Business to Consumer Mobile Client Initiatives

Build, Connect & Run
Building mobile
applications

Connecting to and
running backend
systems in
 Increase worker productivity support of mobile
 Improve customer satisfaction
 Improved claims processing

Manage & Secure
 Deeper customer engagement
 Increase revenue through sales and loyalty Managing mobile
engagements devices and
 Drive increased sales through applications
 Extend existing applications to Personalized offers
mobile workers and customers
 Customer service Securing my
 Reducing fuel, gas, or fleet mobile business
maintenance costs that are  Competitive differentiator
relevant in particular industries  Improve brand perception
 Increase employee Extending existing

Transform & Grow
 Deeper insight into customer
responsiveness and decision business
buying behavior for up sell and
making speed capabilities to
cross sell
mobile devices
 Resolve internal IT issues faster  Improve in store experience with
 Reduce personnel cost (utilizing mobile concierge services
Creating new
personal owned instead of business
corporate issued devices) opportunities


Build and connect / run
Mobile Client Initiatives What are we doing now?
■ Customers can use

Building mobile
applications Rational tools and
WebSphere to build and
Connecting to and
running backend
deploy web-based mobile
systems in applications.
support of mobile
■ The full collection of IBM

middleware is available to
Manage & Secure
Managing mobile
devices and customers to build
applications
scalable, reliable, highly
Securing my available transactional
mobile business applications that can be
accessed via mobile
Extending existing
devices.
Transform & Grow

business
capabilities to
mobile devices

Creating new
business
opportunities


At Impact 2011, IBM delivered key mobile capabilities
to help our customers target the mobile web
WebSphere Application Server Feature Pack
for Web 2.0 and Mobile
■ Bring the power of your applications to mobile

users
■ Extend the reach of WAS applications from the

Desktop to Mobile devices
■ Satisfy end user demand for better “anytime,

anywhere” access
■ Speed time to value through cross device web

browser support
■ Key capabilities in version 1.1:

─ Support for popular Smart Phones and Tablets,
including their respective look and feel
─ Cross device support for desktop and mobile web
applications
─ Rapid delivery of outstanding user experiences through
innovative user interface services


The IBM Mobile Technology Preview is now available


Mobile platforms must support all application models
Web/Hybrid Native
App Development Android
Environment Apple Dev Tools
XCode (ADT)
(Eclipse) (Eclipse)

Code: HTML, JavaScript, CSS
Debug: Browser (all devices), iPhone Emulator,
Code: Objective-C Code: Java or C
Android Emulator, etc.
Debug: iPhone Emulator Debug: Android emulator
Mix Native and Hybrid code
in a single application

HTML HTML Native Allows Native Native Native Native
HTML UIs
to connect
Hybrid Device Bridge & MAP APIs MAP APIs MAP APIs
to device
Hybrid Application and MAP
iOS, Android, Windows Phone, ... APIs iOS Application Android Application Etc.

Run & Transform &
Build Manage Secure
Connect Grow


A mobile platform extends existing enterprise
infrastructure to address requirements for mobile
Web Applications Mobile Targeted Applications • Multiple relevant smart phone
operating systems with different
application programming languages
• Mobile hardware and user interfaces
evolve much faster than the typical
enterprise software cycle
Native: Java, Objective-C • Interactions are short and sometimes
HTML, JavaScript, RIA Web/Hybrid: HTML5, JavaScript
touch based
Desktop Web
Mobile Web, Hybrid and Native Apps
Browser
• Server platform captures application
requirements and exposes data and
Network: LAN or Internet
application logic in an abstracted form
Wireless Network
VS Java EE • Applications must be distributed &
updated to numerous devices
Java EE Mobile Platform • New security requirements for
Application Server Application Server
encrypting and wiping data on device
• Optimizations can dramatically
improve network performance
ESB ESB
• Enterprise connectors expose legacy
data via mobile channels
• Notifications and messaging are key
to maintaining both real-time and
asynchronous behaviors


Manage and secure
■ Managed Services for

Building mobile
applications complete mobile
landscape management
Connecting to and
running backend ■ IBM Employee App Store
systems in
support of mobile
called Whirlwind
Manage & Secure ■ Tivoli Endpoint
Managing mobile Management for basic
devices and
applications endpoint management
Securing my
mobile business

Extending existing
Transform & Grow

business
capabilities to
mobile devices

Creating new
business
opportunities


PCs and mobile devices have many of the
same management needs

Traditional Endpoint Management Mobile Device Management

 OS provisioning  Device inventory  Device Wipe
 Patching  Security policy mgmt  Location info
 Jailbreak/Root
 Power Mgmt  Application mgmt
detection
 Anti-Virus Mgmt  Device config (VPN/Email/Wifi)  Enterprise App store
 Encryption mgmt  Self-service portal

 Roaming device support
 Integration with internal systems
 Scalable/Secure solution
 Easy-to-deploy
 Multiple OS support
 Consolidated infrastructure


Tivoli Endpoint Manager (TEM) delivers a unified
systems and security management solution

Unix / Linux Servers Android / iOS / Symbian /
Windows Phone devices
Windows & Mac Windows Mobile / Kiosks /
Desktops/Laptops POS devices

Supporting more devices…

…and more capabilities
Device Inventory Endpoint Protection S/W Use Analysis
Patch Mgmt Power Mgmt Security Configuration Mgmt Mobile Device Mgmt *
Configuration Mgmt Remote Control OS Deployment

* MDM functionality is currently in beta: http://www-01.ibm.com/software/tivoli/solutions/endpoint/mdmbeta/


Security considerations for mobile
 Continuum of locking down the device, the application, the
data, or connectivity to the backend
 A secure device is a managed device
 Security needs to be there, but unobtrusive
 Support for a variety of mobile device platforms, most of
which have immature security functionality
 Balance between user ownership of the devices and needed
enterprise control to protect business data
 Mobile devices that are prone to loss and theft
 Trusted strong authentication for mobile, especially in growth
markets, provided by biometrics Source: SAP AG, IDC, Forrester, Gartner, Symantec, Research & Markets

Mobile Device Mobile Threat Mobile Mobile Network Mobile Identity &
Security Management Information Protection Access Management
Management Protection
Identity
Device wipe & Anti-malware Data encryption Secure Management
lockdown Anti-spyware (device,file & app) Communications Authorize &
Password Anti-spam Mobile data loss (VPN) Authenticate
Management Firewall/IPS prevention Edge Protection Certificate
Configuration Policy Web filtering Management
Compliance Web Reputation Multi-factor
authentication
Tivoli Endpoint Protection Tivoli Endpoint Protection Tivoli Endpoint Protection Lotus Mobile Connect Tivoli Identity Manager
Q1 Labs IBM Managed Security Lotus Notes Traveler WebSphere Datapower Tivoli Access Manager
Lotus Notes Traveler Services ISS Security Appliances Tivoli Federated Identity Manager
Q1 Labs Tivoli Security Policy Manager
WebSphere Datapower
Q1 Labs


Transform and grow businesses
■ Our industry frameworks

Building mobile
applications and solutions can be
delivered to customers
Connecting to and
running backend
via software, strategy and
systems in business process
support of mobile
consulting
■ Customers can extend
Manage & Secure
Managing mobile
devices and their presence to mobile
applications
devices through services
Securing my engagements,
mobile business WebSphere Commerce
and IBM Social Business
Extending existing
Transform & Grow

business
capabilities to
mobile devices

Creating new
business
opportunities


IBM has a presence in today’s mobile
app store ecosystems
Some of the IBM apps currently available for download from the Apple App Store*

IBM Lotus Notes Traveler IBM Sterling TMS Carrier Mobile
Companion

IBM Sterling Field Sales Mobile
IBM Connections**

IBM Sterling Order Management
Coremetrics for Mobile Administration Mobile

IBM Cognos Mobile IBM Sterling Control Center Mobile

IBM Sterling Integrator Mobile IBM Sterling InFlight Data
Management Mobile
IBM Sterling Store Associate Mobile
IBM Sterling Document
IBM Creek Watch Tracking Mobile

* Sterling apps are being transferred to IBM/Apple contract
** Also available in Android Market


IBM Mobile Solutions for Social Business Today
User Needs Examples IBM Mobile Solutions

Social Collaboration Mobile Solutions
Email IBM Lotus Notes Traveler
Extend desktop Calendar
social collaboration IM chat IBM Sametime
services to popular Communications
mobile devices
IBM Connections
Online meetings
Social collaboration Lotuslive Meetings
File sharing IBM Symphony

Mobile Sites and Applications
WebSphere Portal Themes
SFA/CRM
Extend internal and
Tech support Web Experience Factory & RAD
external Web
experiences to Marketing
popular mobile Commerce Mobile Portal Accelerator
devices Workflow
Others IBM Lotus Domino XPages

Secure Mobile Gateway
Simple secure connection from popular mobile devices to IBM Lotus Mobile Connect
enterprise hosted solutions

22

IBM Notes Traveler – email, calendar, and contacts

 Traveler supports iOS, Android, Symbian, Windows
Mobile
 Security, encryption and device policy management
features included (e.g. passwords, device wipe)

IBM Connections Mobile

■ Mobile access to enterprise
social collaboration
■ Access social network,
profiles, communities, status
updates, files, photos,
videos, activities, blogs,
wikis, forums, bookmarks


Customer Story: Wimbledon
The All England Lawn Tennis and Croquet Club goes mobile


Clients’ focus on their mobile initiatives drives
IBM imperatives
Mobile Client Initiatives IBM can:
■ Provide products, solutions, and services that

Building mobile
applications address all aspects of the mobile entry points
■ Significantly increase awareness globally on
Connecting to and
running backend what IBM is doing in mobile
systems in
support of mobile ■ Catalyze the ecosystem by engaging
Manage & Secure customers, developers, ISVs, partners and
Managing mobile early adopters through public communities,
devices and
applications social business, and IBM programs
■ Enable our large installed base for mobile
Securing my
mobile business
■ Connect research, product, service, and

Extending existing
solution offerings across the company to
demonstrate differentiation and market
Transform & Grow

business
capabilities to
mobile devices
leadership
■ Address differences in customer needs and
Creating new
business market dynamics in growth markets
opportunities


Questions?


Legal disclaimer

© IBM Corporation 2012. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the
completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind,
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by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this
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warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license
agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in
which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s
sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or
feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying
that any activities undertaken by you will result in any specific sales, revenue growth or other results.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results
they may have achieved. Actual environmental costs and performance characteristics may vary by customer.
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