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#1NLab17 - Functional Fixedness: A Creative Conundrum
The document discusses the concept of functional fixedness and its impact on innovation in business, highlighting how cognitive biases can hinder the discovery of effective solutions. It emphasizes the importance of user experience on websites, noting statistics about consumer engagement and aesthetic perceptions. Strategies for overcoming biases and enhancing creativity in design processes, including pre-mortem evaluations and team diversity, are also outlined.
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#1NLab17 - Functional Fixedness: A Creative Conundrum
- 1. Experience Lab 2017| 11.08 – 11.10 2017 BY DESIGN Functional Fixedness A Creative Conundrum
- 2. Experience Lab 2017| 11.08 – 11.10 2017 Hannah Green @HannahGreen3 Mitch Diehl @MitchLovesPizza
- 3. Experience Lab 2017| 11.08 – 11.10 2017 The Candle Problem
- 4. Experience Lab 2017| 11.08 – 11.10 2017 The Experiment Fix the candle to the wall, so that when lit, the wax doesn’t drip onto the floor.
- 5. Experience Lab 2017| 11.08 – 11.10 2017 An Alternative Approach
- 6. Experience Lab 2017| 11.08 – 11.10 2017 The Solution
- 7. Experience Lab 2017| 11.08 – 11.10 2017 D ”Think Outside the Box”
- 8. Experience Lab 2017| 11.08 – 11.10 2017 The Problem
- 9. Experience Lab 2017| 11.08 – 11.10 2017 D ”When it comes to innovation, businesses are constantly hampered by functional fixedness and other cognitive biases that cause people to overlook elegant solutions hidden in plain sight.”
- 10.
- 11. func!tion!al "f#NG(k)SH(#)n(#)l/ (adjective) fixed!ness "fik-s#d-n#s (noun) Thesubconscious bias that drives people to rely on traditional solutions to familiar problems after years of experience in any one function of a business.
- 12. Experience Lab 2017| 11.08 – 11.10 2017 What It Means for Your Website
- 13. Experience Lab 2017| 11.08 – 11.10 2017 What It Means for Your Website 8 in 10 consumers would stop engaging with a site if its content doesn’t display properly on their device 75%of judgments on website credibility are based on a website’s overall aesthetics 5 Devices per person, with different screen sizes and device types Worldwide, consumers use an average of 72%of marketers in Northern America believe personal content marketing plays a vital role in the success of their website
- 14. A site thatmerely meets expectations is no longer enough. Your Users Expect More.
- 15. Experience Lab 2017| 11.08 – 11.10 2017 Rethinking the Design Process
- 16. Experience Lab 2017| 11.08 – 11.10 2017 D Recognizing Your Bias
- 17.
- 18. Experience Lab 2017| 11.08 – 11.10 2017 The Pre-Mortem ! What is the problem? ! What does success look like? ! What does failure look like? What are potential mental roadblocks or inhibitors to innovation?
- 19. Be honest withyourself.
- 20. Experience Lab 2017| 11.08 – 11.10 2017 D Addressing Your Bias
- 21. Experience Lab 2017| 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017 Identify a hunt statement.
- 22. Experience Lab 2017| 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017 Involve a diverse team.
- 23. Experience Lab 2017| 11.08 – 11.10 2017 The Blinking Eye Bridge Experience Lab 2017 | 11.08 – 11.10 2017 The Blinking Eye Bridge
- 24. Experience Lab 2017| 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017 Look beyond your domain.
- 26. Experience Lab 2017| 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017 Do your homework.
- 27. Experience Lab 2017| 11.08 – 11.10 2017 D Measuring Effectiveness
- 28. Experience Lab 2017| 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017 When in doubt – test.
- 29. Experience Lab 2017| 11.08 – 11.10 2017 Mitchell’s Degrees of Terror and Testing A relatively safe bet Probably going to lose my job Risk
- 30. Experience Lab 2017| 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017 The Post-Mortem
- 31. Experience Lab 2017| 11.08 – 11.10 2017 The Post-Mortem ! Did the problems you encountered match the problems you predicted? ! How effectively did you navigate the problems that arose? ! What inhibitors to innovation did your team face? ! Document your findings for next time.
- 32. Experience Lab 2017| 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017 In Conclusion
- 33. Experience Lab 2017| 11.08 – 11.10 2017 D They believe they’re creative.
- 34. Experience Lab 2017| 11.08 – 11.10 2017 BY DESIGN Functional Fixedness A Creative Conundrum