2009 Generic Sponsor Follow Up Report
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The document provides a summary report of the 2009 Texas Arts & Crafts Fair to thank sponsor Wells Fargo. Over 15,000 people attended the fair, with 88% rating it highly. Activities included art exhibits, music, children's activities, and food. Extensive marketing included brochures, newspaper inserts, billboards, radio and TV ads, and magazine ads. The fair continues its mission of promoting Texas arts and received numerous marketing awards. Plans are underway for the 2010 fair.
2009 Generic Sponsor Follow Up Report
- 1. The Texas Arts & Crafts Fair 2009 Sponsor Report A production of the Texas Arts and Crafts Educational Foundation, Inc. 4000 Riverside Drive E, Kerrville, TX 78028 (830) 896-5711 Phone * (830) 896-5569 Fax www.theartoftexas.com
- 2. August 1, 2009 Mike Huff Wells Fargo 301 Junction Hwy. Kerrville, TX 78028 Dear Mr. Huff, On behalf of the Staff and Board of Directors of the Texas Arts and Crafts Educational Foundation and the River Star Arts & Event Park, I would like to thank you for Wells Fargo’s sponsorship of the 2009 Texas Arts & Crafts Fair. The Fair continues to be a great venue for marketing your business and we hope you are pleased with your participation and we look forward to working with you many years to come. Be sure to peruse the enclosed Sponsor Report for a summary of the 2009 Fair. Plans for our 39th Fair are already underway. We continue to update and modernize the Fair while pursuing our mission to promote Texas arts and we hope that Wells Fargo will continue to support the Foundation and the Fair in the coming years. It truly takes a community effort to create such a successful event and we could not do it without community members like you. Please let us know if there is anything the Foundation can do for you and thank you again for your support. We look forward to working with you again in 2010. Sincerely, Penni Carr Executive Director Debbie Minns Assistant Director 4000 Riverside Drive Kerrville, Texas 78028 830/896-5711 830/896-5569 Fax [email protected] www.theartofetexas.com 2
- 3. Fair Overview The 38th Texas Arts & Crafts fair was held Saturday – Monday, May 23 – 25, 2009, Memorial Day Weekend at the River Star Arts & Event Park. Attendance Attendance numbers include paid attendees, volunteers, entertainers, complimentary attendees, artists and artist’s assistants. Below is a break down of our attendees: Adult Attendees 14,109 Child Attendees 798 Volunteers 200 Entertainers 40 Exhibitors 400 Student Exhibitors 50 Total Attendees 15,597 Attendees Survey Results: 1. 88% of attendees rated the Fair a 4 or higher on a scale of 1 – 5. 2. 99% of attendees said they will return next year. Where the Attendees Came From: 3
- 4. Activities During the 4 days of the Fair there is a great deal of activity. Below is a list of the activities and events that took place at the 2009 Texas Arts & Crafts Fairs Kick Off Event: Wine & Beer Tasting World Record Exhibit Texas Star Talent Contest Culinary Arts Music and Entertainment on 2 stages Art Demonstrations Children’s Only Art Gallery Steamroller Art Demo Scholarship Awards Ceremony Commemorative Poster Children’s Art Projects Raffle for Original Poster Artwork 200 Fine Arts & Crafts Exhibitors Rock Climbing Wall 50 Student Artists from 8 Texas Universities 10 Food Concessionaires Thrivent & Habitat for Humanity Mobile Tour Foundation Information MISSION The purpose of the Texas Arts and Crafts Educational Foundation, Inc., a non-profit 501(c)3 organization, is to promote appreciation of fine arts and craft skills and create educational opportunities in the visual and creative arts in the State of Texas. FAIR VISION STATEMENT The Official Texas State Arts & Crafts Fair is known as the premier arts and crafts event, showcasing the best juried original works for exhibit and sale by Texas Artisans. The Fair offers educational opportunities in a safe, friendly, family environment. TACEF operates as a 501(c)3 non-profit organization. TACEF was incorporated in 1972 and has produced 38 Texas State Arts & Crafts Fairs. BOARD OF DIRECTORS President: Peter W. Lewis, Peter W. Lewis Architect & Associates Vice President: Rhonda Taylor, Farmers Insurance Board Members: Angela Bailey, Spies, Kneese & Bailey Jarrod Hamil, Kerr County Abstract Mark Haufler, Wells Fargo Mary (Kay) Mosty Hayes Mike Kasberg, Musician Jeana Lehmann Krause, KBAR Ranch Company Mike Lowe, JM Lowe & Company Joy Thomas, Real Estate by Design STAFF: Penni Carr, Executive Director Debbie Minns, Assistant Director Malcolm Marcy, Grounds & Maintenance 4
- 5. Marketing & Advertising The State of Texas has recognized our Fair as the Official Texas State Arts & Crafts Fair, so our marketing is designed to advertise to the entire state of Texas. Our marketing products showcase a fun family oriented weekend, a weekend in Kerrville filled with music, art related educational activities, art demonstrations, food, fine arts & crafts to potential attendees. We market to potential attendees in the following manner: Brochures 125,000 full color, 2 sided, 4 paneled brochures: 8000 distributed directly by our artists for their mailing lists, 7500 distributed by the Kerrville CVB with information on visiting Kerrville to all inquiries about Kerrville, 8000 distributed by our office, 5000 distributed to Texas Travel Centers, 5000 distributed to regional hotels and motels and 80,000 inserted in regional newspapers. Additional brochures are distributed by local business. 5
- 6. Newspaper Inserts/Fair Brochures 80,218 Fair Programs were inserted in regional area newspapers: Bandera Bulletin 4500 Boerne Star & Hill country Recorder 8200 Blanco County News 2800 Johnson City 1800 Kerrville Daily Times 13000 West Kerr Current 2000 Hill Country Community Journal 3200 Marble Falls, Burnet, Llano, Kingsland 14000 Fredericksburg Standard 9800 Boerne, Fair Oaks, Dominion, Leon Springs 12750 Bulverde, Spring Branch & Comal Co. 5773 Schertz 8345 Total Newspaper Inserts 80,218 Emails Regular emails to the TACEF database highlighting different areas of the Fair. 11,769 Emails sent to San Antonio Express subscribers. Street Banners Banners displayed in two locations in Kerrville for 4 weeks each prior to the Fair. 6
- 7. Press Releases Press Releases were sent once a week for 12 weeks prior to the Fair to 735 printed publications in Texas including newspapers, emphasizing different features of the Fair as well as featured artists. A generic press release was also sent to all exhibitors for release in their area newspapers. PSA Schedule for 2009 Fair Dates Subject March 2, 2009 Commemorative Poster March 9, 2009 Culinary Arts March 16, 2009 Emerging Texas Artist & Scholarship Program March 23, 2009 About the Artists March 30, 2009 Artist Spotlight – Troy Parker April 6, 2009 Volunteers April 13, 2009 Texas Star Talent Contest April 20, 2009 Special Exhibit – “A Little Dab of Texas” April 27, 2009 Children’s Activity Area May 4, 2009 Wine & Beer Tasting May 11, 2009 Steam Roller Exhibit May 18, 2009 Entertainment 7
- 8. Billboards Four billboards advertising the Fair and spending Memorial Day in Kerrville on the northwest side of San Antonio for 4 weeks prior to the Fair. Billboard locations: Radio 70 – 30 second PSAs on CD are sent to selected Texas Radio stations with gifts, tickets to the Fair and information highlighting the Fair and the Foundation. Guest spots on several local morning shows: The Rose Radio and The Rev FM TV 50 – 30 second PSAs on DVD are sent to selected Texas TV stations with gifts, tickets to the Fair and information highlighting the Fair and the Foundation. Guest spots on HTV local tv show. Radio & TV Verbiage: "Come to the Texas Arts and crafts Fair and see all the new exhibits... and demonstrations... this year... you'll see a steam roller making art prints... you'll see a world record painting made by over twenty five thousand people... there will still be nearly two hundred of the best fine artists in Texas... lots of fun activities for kids... entertainment... and this year you can even try your hand at creating your own art... the Texas Arts and Crafts Fair sponsored by Wells Fargo in Kerrville Memorial Day Weekend... it's even more fun than you remember.” 8
- 9. Magazine Ads 1. Texas Journey: Circulation 789,097 – May Edition 2. Texas Highways: Circulation 225,000 – April & May Editions 3. Hill Country Happenings – April & May Editions 9
- 10. Posters 100 full color 12” x 18” distributed to local businesses and sponsors. Marketing Awards Every year, TACEF marketing efforts have been recognized and awarded by the Texas Festivals & Events Association. TACEF has received 58 marketing awards in the past 8 years. In 2009, a record amount of 11 marketing awards including: 1. Best Single New Sponsorship Program 7. Best Press Media Kit 2. Best Educational Program 8. Best Media Relations 3. Best Children’s Programming 9. Best Volunteer Program 4. Best Event within an Event 10. Best Event Program 5. Best Commemorative Poster 11. Best Other Merchandise 6. Best Cover Design Other Sponsors included: Wells Fargo, Presenting Sponsor James Avery Craftsman, Scholarship Underwriter JM Lowe & Company Jeff Talarico, Financial Advisor Kerrville Convention & Visitors Bureau Kerr County Abstract Ken Stoepel Ford Inn of the Hills KVHC TV Bank of the Hills Mini Mart & Dumpster Dumpers City of Kerrville Farmers Insurance – Rhonda Taylor Moores Taylor Properties – Billy Taylor Kerrville Daily Times YO Ranch Resort Hotel & Conference Center Gazelle Studios Farm Bureau River’s Edge Gallery HEB Hill Country Happenings Coleman Distributing RGB Resources Peterson Regional Medical Center Genesis Gynecology Schreiner University Crickets Peter Lewis Architect & Associates Hill Country State Bank Ben E. Keith Beers Union State Bank Creations Fore Properties Davis Bonding Hill Country Septic Services Guadalupe Signs McDonald & Associate Plant Haus 2 10
- 11. Fair Programs Programs are distributed at the information booth, the Fair office and both entrance gates of the fair to all attendees. 11
- 12. Volunteer T-shirt Front: Back: 12
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