![Synergy ST10 Backpack
• *NEW wheel offering
•600D + 420D Dobby
•Ergo Skate Pocket + 3
Additional Pockets
•Front U-Shape
•Comfortable Back &
Shoulder Padding
•Unique Design to
Maximize Mobility
Size: 17” x 13” x 27” [23” x 13” x 27” including skate pockets] / BKPK, BKRD, BKRY, BKSL](https://image.slidesharecdn.com/ca04be4b-fb09-4bb9-a541-5c55e95b8570-170109055209/85/2009-IH-Sales-Rep-Presentation-Print-243-320.jpg)
2009 IH Sales Rep Presentation Print
- 2. How we started -25 75 175 275 375 EASTON BAUER RBK CCM WARRIOR TPS MISSION ONE-PIECE TWO-PIECE 46% 16% 14% 12% 8% 4% #1 POSITION IN NHL OCTOBER 2007
- 3. How we finished -25 75 175 275 375 EASTON RBK CCM BAUER WARRIOR TPS MISSION ONE-PIECE TWO-PIECE 51% 14% 14% 12% 7% 3% #1 POSITION IN NHL APRIL 2008 Strong product, great results
- 6. Stealth S17 Compression Molded Shaft • Consistent walls - Maximize energy transfer • Kevlar wrapped - Vibration dampening - Impact resistance • Seamless feel for player ENERGY
- 7. Stealth S17 TORXTM Technology • Elliptical Profile – Better torsional control – Closer to hands for better control VELOCITY How do we test?
- 8. Stealth S17 TORSION TEST How do we compare?
- 9. 0 200 400 600 800 1 2 3 4 5 6 Stealth S17 TORSIONAL STIFFNESS How about the blade? Pressure of lbs / inch
- 10. • Multi-Rib Design – Controlled blade flex • Micro-Bladder – Maximize Compaction • Structural Foam – Durability Stealth S17 ACCURACY Put it all together
- 11. S17 Technologies How do we compare? ENERGY VELOCITY ACCURACY • Outer Kevlar Wrapped – Impact Protection – Vibration dampening • Liquid Silicone Molded – Consistent walls – Good Energy transfer • TORX Technology – Torsional Control • Low Kick point
- 12. S17 Technologies How do we compare? ENERGY VELOCITY ACCURACY • Structural Foam – Durability • Multi-Rib System – Controlled Blade Flex • Micro-Bladder – Maximize Compaction
- 14. S17 vs. Competition BAUER VAPOR XXXX • Bladder Molded Shaft – Inconsistent walls – Rounded corners – Shaft Wrinkles – Extra Material • Lower grade materials – No Kevlar outside – Low impact strength • 50% lower than Easton spec
- 15. S17 vs. Competition BAUER VAPOR XXXX • Rib-less Design – High density foam – Less supporting structure
- 16. S17 vs. Competition CCM U+ • “Compression Molding” Process – Outer Mold – Thin Kevlar • 20% Lower than Easton spec • Flat Stiffness Profile – No Generated Low Kick Point
- 17. S17 vs. Competition CCM U+ • Old Synergy Technology – Low Density Foam – Extra material – High Swing Weight
- 18. S17 vs. Competition RBK 9K • Bladder Molded Shaft – No Kevlar outside • “Power Ports” – Added weight • Unbalanced design – Uneven wall thickness
- 19. S17 vs. Competition RBK 9K • Imitation 2003 Synergy – Thick walls • Unbalanced design – Uneven wall thickness – Sacrifice stability
- 20. S17 vs. Competition RBK 9K • New Design – Injection molded part
- 21. • Bladder Molding Process – Inconsistent walls – No Kevlar • 45% Lower than Easton spec S17 vs. Competition BAUER ONE95
- 22. S17 vs. Competition BAUER ONE95 • Rib-less Structure – Dependent on core – Thicker walls
- 23. S17 vs. Competition WARRIOR DOLOMITE • Compression Molded Process – Kevlar wrapped • Level Stiffness profile
- 24. S17 vs. Competition WARRIOR DOLOMITE • Rib-less Design – High density foam – Less supporting structure
- 25. Sr. Int. Jr. Yth. Iginla X X X X Heatley X X X Sakic X X X Zetterberg X X Getzlaf X Drury X Stealth S17 2009 Line
- 27. Synergy SE16 What is the Structure? • Controls blade reaction – Keeps puck on blade • Improves pass catching • Improves feel for stick handling – Confidence to keep your head up FEEL
- 28. • Structural Foam – Durability • Multi-Rib System – Controlled Blade Flex • Micro-Bladder – Maximize Compaction Synergy SE16 How do we test?
- 29. Synergy SE16 How do we compare? 3 POINT GLOBAL STIFFNESS TEST stabilizers apply pressure = 650lbs of pressure per inch
- 30. Synergy SE16
- 31. Synergy SE16 • Concentrated Weight – Walls coated – Top portion of shaft How does it work? CONTROL
- 32. Synergy SE16 Weight counter-balances stick… …Creating a blade light feel CONTROL Another added feature…
- 33. Synergy SE16 CONTROL ….Vibration dampening for the top hand
- 34. Synergy SE16 Technology • Compression Molded • Kevlar wrapped – Impact protection – Vibration Dampening • Focus Weight Technology – Improved Balance – Additional Dampening FEEL CONTROL POWER
- 35. Synergy SE16 Technology FEEL CONTROL POWER • Focus Weight Technology – Improved Feel • Multi-Rib Structure • Micro-Bladder
- 36. Synergy SE16 vs. Competition Focus Weight Technology Multi-Rib Micro-Bladder EASTON STANDS ALONE
- 37. Synergy SE16 vs. Competition Focus Weight Technology Compression Molded Kevlar Wrapped
- 38. Synergy SE16 Yth PATTERN ADJUSTMENTS Heel contour improvements Better contact with the ice Extended length ½” More blade surface area on the ice OLD DESIGN NEW DESIGN Rounded edge increases lie slightly
- 39. Synergy SE16 2009 Line Sr. Sr. 75 Flex Int. Jr. Yth. Heatley X X X X X Iginla X X X X Sakic X X X X Zetterberg X X X Getzlaf X X Drury X X
- 41. Synergy ST How do we compare? IMPACT STRENGTH
- 42. Synergy ST vs. Competition ST TECHNOLOGY • Texalium Kevlar Wrapped – “Soft Hands” • Compression Molded – Great Energy transfer
- 43. Synergy ST vs. Competition ST TECHNOLOGY • Multi-Rib Structure – Maintains Stiffness – Ability to use soft materials • “Soft Hands”
- 44. Synergy ST vs. Competition EASTON STANDS ALONE
- 45. Synergy ST vs. Competition Compression Molded Kevlar Wrapped
- 46. Synergy ST 2009 Line Sr. Int. Jr. Heatley X X X Iginla X X X Sakic X X X Zetterberg X X Getzlaf X Drury X still going……
- 48. Stealth S11 Concave Shaft Ultra thin taper Elliptical Profile Blade Design Micro-bladder Multi-rib Thin Taper – Load / Release – Responsive Shaft Geometry Taper Geometry
- 49. - 25 50 75 100 125 150 175 200 K L M N O P Q R S T U V W Stealth S11 FLEX RIGIDITY PROFILE STIFFNESSRATING S11 Mirrors S17 Flex Profile to Control Kick Point
- 50. - 25 50 75 100 125 150 175 200 225 K L M N O P Q R S T U V W FLEX RIGIDITY PROFILE S11 vs. competition STIFFNESSRATING Shogun • flat profile • constant flex throughout shaft
- 51. - 25 50 75 100 125 150 175 200 225 K L M N O P Q R S T U V W FLEX RIGIDITY PROFILE S11 vs. competition STIFFNESSRATING V8.0 5K • tapers low and high • loose feeling between hands
- 52. - 25 50 75 100 125 150 175 200 225 K L M N O P Q R S T U V W VAPOR XXV S11 vs. competition STIFFNESSRATING XXV • stiffer profile • leaves pressure on the hosel area
- 53. Stealth S11 Sr. 110 Sr. 100 Sr. 85 Int. Jr. Iginla X X X X X Sakic X X X X X Heatley X X X X X Zetterberg X X X X Getzlaf X X X Drury X X X
- 54. Synergy SE6 Standard Shaft Shape Synergy Geometry Blade Design Ribbed Forgiving blade – Passing – Stick Handling Shaft Geometry Taper Geometry
- 55. SE6 vs. competition 4K One55 Shogun V6.0SE6 EASTON STANDS ALONE Ribbed Structure
- 56. Synergy SE6 Sr. 110 Sr. 100 Sr. 85 Int. Jr. Iginla X X X X X Sakic X X X X X Zetterberg X X X X Getzlaf X X X
- 57. Stealth S5 Concave Shaft Ultra thin taper Elliptical Profile Blade Design Micro-bladder Multi-rib Thin Taper – Load / Release – Responsive Shaft Geometry Taper Geometry
- 58. Stealth S5 Sr. 100 Sr. 85 Int. Jr. Iginla X X X X Sakic X X X X Zetterberg X X X Getzlaf X X
- 59. Synergy SE2 Standard Shaft Shape Synergy Geometry Blade Design Ribbed Forgiving blade – Passing – Stick Handling Shaft Geometry Taper Geometry
- 60. Synergy SE2 Sr. 85 Int. Jr. Iginla X X X Sakic X X X Zetterberg X X Getzlaf X
- 61. Synergy SC1 • High performance wood/composite hockey stick • Lightweight Birch Veneer • Lightweight, high performance composite blade Synergy SC1 Flex: 95 Synergy SC1 Jr Flex: 50
- 62. New Pattern Names P4 FORSBERG CHANGES TO P4 ZETTERBERG P5 LIDSTROM CHANGES TO P5 GETZLAF LIE: 5 DEPTH: 9mm / 3/8” CURVE: Mid Heel FACE: Closed TOE: Round LIE: 5.5 DEPTH: 12mm / 1/2” CURVE: Heel FACE: Open TOE: Square SEE SHEET FOR SKU CHANGES SEE SHEET FOR SKU CHANGES
- 63. Line plan 2008 2009 Stealth S17 Stealth S17 Synergy Elite Synergy SE16 Synergy ST Synergy ST Stealth S11 Stealth S11 Synergy SC6 Synergy SE6 Stealth S5 Stealth S5 Synergy SC2 Synergy SE2
- 64. Tapered Shafts Synergy SE16 GRIP Flex: 100 / 85 Synergy SE16 Flex: 100 / 85 / 70
- 65. Stealth S15 GRIP Flex: 100 / 85 / 50 Stealth S15 Flex: 110 / 100 / 85 Synergy ST GRIP Flex: 110 / 100 / 85 / 60 Synergy ST Flex: 110 / 100 / 85 Standard Hosel Shafts
- 66. Pultruded Shafts Stealth S5 Sr Flex: 80 Stealth S5 Jr Flex: 50 Stealth S5 Yth Flex: 45
- 67. Synergy SE16 • Tapered hosel design • Micro-bladder / Multi-Rib design • Low kick point
- 68. Stealth S15 • CNT allows for a thin light blade • Micro-bladder / Multi-Rib design • Focus Flex hosel for low kick point
- 69. Synergy ST • Standard hosel length • Micro-bladder / Multi-Rib design • Right product / Right Price
- 70. Hybrid SC Pro • Ultra thin blades provide great feel • Graphite provides consistent blade patterns and weight
- 71. Wood Fibre Plus SYN Lami SYN Pro
- 72. ABS Synergy ABS
- 73. SY50 Sr / Int Iginla, Sakic, Zetterberg, Yzerman SY50 Int Sakic, Zetterberg SY50 Jr Pro Iginla SY50 Jr / Yth Jr: Iginla, Sakic Yth: Iginla Str, Sakic Wood Stick Line
- 74. ABS Stick Line Synergy ABS Zetterberg Synergy ABS Jr Zetterberg Synergy ABS Yth Zetterberg
- 75. All Sticks! What’s the new process ?
- 76. Warranty Card What’s the new process ?
- 79. Shelf space opportunity VAPOR CCM U+SUPREMESTEALTH A new line that will be competitive
- 81. What makes our skates great?
- 82. Materials Carbon fiber: most responsive in the industry Process Composite layers eliminate nails, separate outsole, etc Design Single structure with strategic flex slots Responsive
- 83. Brand new skate line: with focused refinements Confidence and attitude
- 84. IMPROVEMENTS New material after 100 uses Old material
- 85. IMPROVEMENTS Old PU upper design
- 86. COMFORT IMPROVEMENTS “Pro-Style” White Felt Tongue vs. ’08 EPE Foam Tongue Supple “What the Pros wear” Reduced pinching
- 87. COMFORT IMPROVEMENTS Brushed Clarino Nash Lining Bio-Dri Grip Liner vs. Supple Classic Feel Reduced Rubbing When Sock-Less
- 89. Confidence DURABILITY Toe Cap cover PERFORMANCE Stiffer ELITE Runner COMFORT Tongue How do we stack up? COMFORT Lining DURABILITY Abrasion guard
- 90. Carbon Fiber: True Composite Controlled flex zones Responsiveness Weight Focused Stiffness √ √ √ “Curve” Material Ski Boot/ Homogenous Flex __________ __ ______Performance vs. Supreme X X X
- 91. Weight vs. Supreme Mass Comparison - High-end 779 740 650 700 750 800 850 900 STEALTH S17 NBH Supreme One95 Skate Models Mass(g) -5%
- 92. Construction vs. U+ Anatomical shape Responsiveness √ √ X X √ Abrasion Guard X
- 93. Fit System vs. U+ “Out of box” fit Heel Lock Tongue U+ Straight Thin Walls √ √ √ X X X
- 95. Drains up to 15% of moisture during play
- 96. Weight vs. Vapor 40 824 740 650 700 750 800 850 900 STEALTH S17 NBH Vapor XXXX Skate Models Mass(g) 10% Lighter!! -10%
- 97. Brand new skate: with focused refinements Confidence and attitude
- 98. Laterally-flexible option Texalium Value Junior sizes: 1-3.5 Pro-style felt
- 99. Weight vs. Vapor 25 852 772 650 700 750 800 850 900 STEALTH S12 NBH Vapor 25 Skate Models Mass(g) -10% 10% lighter
- 100. Easton “Lasted” Technology •“Back-lasted” •No heel counter •Mold-specific for every ½ size Thermal Mold For each 1/2 Size
- 101. Technology Metallic Mesh Quarter Material •Lightweight •Rich, durable HDPE quarter: (PU yellows over time) UV test •Aesthetic & performance 2nd “Back-last” step •Anatomical •U+ is not doing this •Mold-specific for every ½ size NEW
- 102. Junior sizes: 1-3.5
- 103. Best in Class Weight 910 1010 875 885 890 800 850 900 950 1000 1050 Stealth S9 Bauer One 55 Bauer Vapor XXII Vector 6 RBK 5K Mass(g)
- 104. Stainless New Nylon Quarter -Maintains stiffness better
- 105. •Synthetic Quarter (from S3) Thicker, stronger, richer •New cosmetic •Senior/Junior/Youth
- 106. Youth Technologies
- 107. Youth Sizes: 6-11 (full), 11.5-13.5 Regular & Wide New
- 108. SYNERGY 2008 2009 Synergy SE16 Synergy SE16 White Synergy SE10 Synergy SE10 Synergy SE6 Synergy SE6 Synergy SE2 Synergy SE2 Synergy SY50 Synergy SY50 New and Improved
- 109. DIFFERENTIATION Stealth Stealth Padlock EPE foams New Pro Style performance tongue “Formula 1” Anatomical, aggressive Synergy Ideal Fit System Latex ankles Foam/felt/viscose tongue More traditional cut Forgiving, comfort
- 110. SYNERGY INITIATIVE: Re-excite the market STYLE DURABILITY
- 111. SE16 Bootform SE16 Design Texalium bootform richness New look, add laser decals
- 112. Performance/Texalium Richness Upgraded durability Comfort/Heel LockClassic Feel Features
- 113. •Ideal fit latex ankle •Clarino Ultima liner •Ideal-Fit Footbed White
- 114. Weight Comparison 834 792 776 686 500 550 600 650 700 750 800 850 900 CCM U+ Pro Synergy SE16 White NBH One 75 RBK 9K Pump Skate Models Mass(g)
- 115. Perfect 1-2 Punch Mass Comparison - High-end 786 856 872 790 776 740 650 700 750 800 850 900 Stealth S17 Composite Synergy SE16 NBH Supreme One75 NBH Vapor XXXX RBK 9K Pump CCM Vector 10.0 Skate Models Mass(g)
- 117. Junior sizes: 1-3.5
- 119. •Senior/Junior/Youth •Built on EE last •New cosmetic
- 120. Youth
- 121. DIFFERENTIATION Stealth Stealth Padlock EPE foams New Pro Style performance tongue “Formula 1” Anatomical, aggressive Let’s see Easton skates in Action…… Synergy Ideal Fit System Latex ankles Foam/felt/viscose tongue More traditional cut Forgiving, comfort
- 123. Why? Fashion: Consumers are buying and loving the look Credibility: Easton and Giro brands Performance: 10% in year 1 with later than desired delivery What’s helping sell-thru?
- 124. Easton NHL Growth 2008 PLAYOFFS 2009 61 Players42 Players
- 127. Tech Review: Fit Systems •Fast and easy length adjustment •Single action •Strategic location: away from impact areas •Allows low profile on sides
- 128. Best In-Class Profile 195 200 205 210 215 220 EASTON S17 RBK 8K CCM V.10 BAUER 9500 BAUER 8500 Width (in mm)
- 129. Tech Review: Fit Systems •Giro-branded proven design •Occipital and width •Truest fitting •Adjustable placement
- 130. Comfort Orange pads identify Molded low-density comfort foams Integrated nose protector Fit Material: Molded low-density EVA
- 131. Easy Facemask Attachment Competitor Warnings
- 132. Separate from EPP Comfortable Unique to Easton Benefits retailer: easy to install facial products Tech Review: Features
- 133. •Customizable for protection and comfort •Easy to adjust •Unique to Easton Tech Review: Features
- 134. Colors and Sizes WH 6 COLORS 3 SIZES BK RD NY SLRY S M L How do we compare?
- 135. Vs. 9500 Profile 5% Narrower
- 136. Vs. 9500 Weight 9% Lighter 400 450 500 550 600 650 EASTON S17 BAUER 9500 Weight (in grams)
- 137. Vs. 8K Profile 4% Narrower
- 138. More Protective vs. 8K Helmet Impact Deceleratio n* % difference BAUER 8500 122g -10% EASTON S17 136g - BAUER 9500 137g - RBK 8K 155g +14% *Impact results: 6-site averages according to CAN/CSA Standard Z262.1-M90 (31.5 in drop height) at room temperature (64.4-71.6 degrees F) with medium helmets. Tests conducted Oct. 21st, 2008 at Intertek Testing Services.
- 140. Dual-density VN linerAdjustable earpieces 3-color chrome bubble logo Modernized look in a classic profile
- 141. S9 Profile Comparison S9 4500 4K 5% wider profile
- 142. cm 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 hatsize 6 1/4 6 3/8 6 1/2 6 5/8 6 3/4 6 7/8 7 7 1/8 7 1/4 7 3/8 7 1/2 7 5/8 7 3/4 7 7/8 8 8 1/8 8 1/4 cm hatsize S9 XS 51 - 54 6 3/8 - 6 3/4 X-SMALL S 53 - 56 6 5/8 - 7 SMALL M 55 - 58 6 7/8 - 7 1/4 MEDIUM L 57 - 61 7 1/8 - 7 5/8 LARGE XL 60 - 63 7 1/2 - 7 7/8 X-LARGE 4500 XS 51 - 54 6 3/8 - 6 3/4 S 54 - 57 6 3/4 - 7 1/8 M 56 - 59 7 - 7 3/8 L 59 - 63 7 3/8 - 7 7/8 XL 61 - 65 7 5/8 - 8 1/8 Sizing & Colors BK WH RD RY NY SL YL MN
- 143. Single-density VN liner Adjustable earpieces 2-Color bubble logo BK WH RD RY NY
- 144. Comparative Helmet Sizing cm 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 hatsize 6 1/4 6 3/8 6 1/2 6 5/8 6 3/4 6 7/8 7 7 1/8 7 1/4 7 3/8 7 1/2 7 5/8 7 3/4 7 7/8 8 cm hatsize S17 S 53 - 57 6 5/8 - 7 1/8 SMALL M 55 - 59 6 7/8 - 7 3/8 MEDIUM L 57 - 62 7 1/8 - 7 3/4 LARGE 9500 S 52 - 56 6 1/2 - 7 SMALL M 55 - 59 6 7/8 - 7 3/8 MEDIUM L 58 - 61 7 1/4 - 7 5/8 LARGE XL 59 - 63 7 1/2 - 7 7/8 X-LARGE S9 XS 51 - 54 6 3/8 - 6 3/4 X-SMALL S 53 - 56 6 5/8 - 7 SMALL M 55 - 58 6 7/8 - 7 1/4 MEDIUM L 57 - 61 7 1/8 - 7 5/8 LARGE XL 60 - 63 7 1/2 - 7 7/8 X-LARGE 4500 XS 51 - 54 6 3/8 - 6 3/4 X-SMALL S 54 - 57 6 3/4 - 7 1/8 SMALL M 56 - 59 7 - 7 3/8 MEDIUM L 59 - 63 7 3/8 - 7 7/8 LARGE XL 61 - 65 7 5/8 - 8 1/8 X-LARGE S7 XS 52-55 6 1/2 - 6 7/8 X-SMALL S 54-57 6 3/4 - 7 1/8 SMALL M 56-59 6 7/8 - 7 1/4 MEDIUM L 58-62 7 1/4 - 7 3/4 LARGE 3500 S 54-57 6 3/4 - 7 1/8 SMALL M 56-59 7 - 7 1/2 MEDIUM L 59-63 7 3/8 - 7 7/8 LARGE
- 145. Facemask Multi-frame construction Carbon steel wire Free-floating chin-cup Ventilation Molded moisture channels Soft EVA comfort pad
- 146. Unique Easton J-Clip Design J-clip height adjusts easily without need to remove screws completely
- 147. Facemask Carbon steel wire Dual density Free-floating chin-cup Unique Easton J-Clip design
- 148. COMBOS Both use S9 facemask
- 149. NEW ACCESSORIES Team Kit Player Kit Temple/ Earpiece Ear Loops/ Chinstrap InForm Replacement S9 Chin Cup S17 Chin Cup -Retail- -Warranty-
- 152. TSI and Flex Thumb
- 153. Flex Cuff
- 154. New looks
- 155. • Comfort • Look – New Fashion Stealth – NHL > Consolidation – Pro-inspired offering • Improvements • Selection NHL
- 156. #1 Position in NHL 0 50 100 150 200 173 162 142 73 21 55 28 23 EASTON THC BAUER WARRIOR TPS MISSION EAGLE OTHER
- 157. Where we were . . .
- 158. . . . today
- 159. Finish what we started: CONSOLIDATED LOOK Improvements
- 160. Improvements Nylon 2008 Stealth 2009 Stealth PALMS Tighter pattern Higher overlay Overlay material
- 161. Improvements Selection 2008 Stealth S7 2009 Stealth 11 NYLON SHELL More robust and rich = better durability
- 163. Glove – Line Plan Summary STL S17 (10”-15”) *NEW SYN SE16 (13”-15”) STL S11 (10”-15”) *NEW SYN E-PRO (13”-15”) *NEW SYN SE6 (10”-15”) STL S5 (10”-15”) *NEW STL S3 (8”–15”) *NEW SYN SY50 (8”-15”) STL S17
- 164. Stealth S17 Sizes: 10” - 15” • P.U. – textured and regular • HD Foams and plastic inserts in fingers and back rolls • FRM Thumb • Technical Palm – Atacama Pittards® with Stretch Zone – Printed Grey Nash overlay – Rima II thumb • Detailed Bio-Dri lining • Junior offering starting at size 10” SYN SE16 * NEW
- 165. Synergy SE16 Sizes: 13” - 15” • Textured P.U. and Nylon • HD and EPP foams • Flex Thumb • Palm – Nash with black leather – Seamless index design STL S11
- 166. Stealth S11 Sizes: 10” - 15” • Nylon with p.u. detailing • Lightweight • HD Foams and plastic inserts in fingers and back rolls • Ergo Thumb • Palm – Beige Nash with Black Nash overlay SYN E-Pro * NEW
- 167. Synergy E-Pro Sizes: 13” - 15” • All Nylon • HD Foams and plastic inserts in fingers, back rolls and cuff • Lock Thumb • Palm – Beige Nash with textured Black Nash overlay E-Pro Color Ways * NEW
- 168. Synergy E-Pro Color Ways Black = catalog Colors = special programs SYN SE6
- 169. Synergy SE6 Sizes: 10” - 15” • P.U. and Nylon • Dual-density foams • Flex Thumb • Palm – Nash with black nash overlay – Seamless index design STL S5
- 170. Stealth S5 Sizes: 10” - 15” • P.u. • Mid-density foams • Ergo Thumb • Palm – Beige Nash with Black Nash overlay STL S3 * NEW
- 171. Stealth S3 Sizes: 8” - 15” • All Nylon • Mid-density foams • Ergo Thumb • Palm – Beige Nash with Black Nash overlay SYN SY50 * NEW
- 172. Synergy SY50 Sizes: 11” - 15” Sizes: 8” – 10” • Polyester with Vinyl detailing • Low-density foams • Plastic Thumb • Microfiber Palm Glove Recap
- 173. • Synergy 800 (13 – 15) • Synergy SE6c (11 – 15) • Synergy E-Pro (13 – 15) 2009 Custom Product Offerings Next: Order process • Synergy ST16 (Sr.) • Synergy 700 (Jr.) • Stealth S7 (Jr. – Sr.) • Goalie pants (Sr.) • Women’s pants (Sr.) • Stealth S17 Pant Cover • Synergy ST10 Girdle Shell GLOVES PANTS & SHELLS BAGS • Goalie • Player (Jr. & Sr) • Coach
- 175. • Torso Guard – Pro inspired design – Protects vital organs and spine – Great mobility • NHL • MOTION Selling tool
- 176. Torso Guard – selling tool NHL
- 177. #2 Position in NHL 0 50 100 150 200 250 300 350 PANTS 207 303 117 25 4 10 EASTON THC BAUER TACKLA MISSION WARRIOR * THC offers pro teams avg. of $100K credit
- 178. #2 in the NHL Motion • Consistent Branding
- 179. • Torso Guard • Custom Zone • MOTION – 2-piece design – Lightest pant system on the market – Now offered with Torso Guard NHL Motion in the market
- 180. – more than just a niche? • Outperformed expectations for year 1 – Those that have tried it, love it – 2-piece is a bit of a tough sell – Encourage retailers to try it – Seeding Motion Features
- 181. Motion features Grooved hip pad for shell placement Pouch with Velcro closure for cup (cup included in Elite model) Velcro tabs for socks Adjustable length settings Shell pull up loops Torso Guard (Elite model only) Stretch zones High abrasion zones
- 182. Motion Elite S17 Zones •Torso Guard •420D Split Shell + Stretch Zones •2-Piece Motion Design •Air Mesh Belly •Pocketed Lycra Liner, includes athletic cup •Adjustable Length Sizes: (SR) S, M, L, XL (JR) S, M, L * NEW
- 183. Stealth S17 Zones STL S17 +
- 184. Stealth S17 Sizes: (SR) XS, S, M, L, XL (JR) XS, S, M, L, XL •420D Split Shell, Ventilation + Extensive Stretch Zones •(FRM) Full Range of Motion Design •Spine protection •Bio-Dri Liner SYN ST16
- 185. Synergy ST16 Sizes: (Sr) XS, S, M, L, XL STL S7 •Torso Guard •420D Split Shell + Ventilation •Pro-style Design •Contoured tailbone lining •Bio-Dri Liner * NEW
- 186. Stealth S7 S5 MotionSizes: (SR) XS, S, M, L, XL (JR) XS, S, M, L, XL •420D Split Shell, Ventilation + Extra Stretch Zones •(FRM) Full Range of Motion Design •Spine Protection •Bio-Dri Liner
- 187. S5 Motion SYN ST4 •210D Shell •2-Piece Motion Design •Protective Spine •Pocketed Stretchable Liner •Adjustable Length Settings Sizes: (SR) S, M, L, XL (JR) S, M, L
- 188. Synergy ST4 Sizes: (Sr) XS, S, M, L, XL (Jr) XS, S, M, L, XL SYN ST4 Yth •Torso Guard •420D Split Shell •Traditional Design •Spine protection •Leg Zippers with Velcro Closures * NEW
- 189. Synergy ST4 Yth STL S1 •Torso Guard •420D Split with 210D Shell •Traditional Design •Spine protection •Padded Belt + Lace Up Front Sizes: (Youth) S, M, L, XL * NEW
- 190. Sizes: (Sr) XS, S, M, L, XL (Jr) XS, S, M, L, XL Stealth S1 STL S1 Yth •210D Shell •Traditional Design •Spine protection
- 191. Sizes: (Youth) S, M, L, XL Stealth S1 Yth SYN SY50 Yth •210D Shell •Traditional Design •Extended Spine Protection •Lace Up Front
- 192. Sizes: (Youth) S, M, L, XL Synergy SY50 Yth SYN ST10 Girdle •210D Shell •Traditional Design •Extended Spine Protection •Great Starter Pant
- 193. Synergy ST10 Girdle (Sr) S, M, L, XL (Jr) S, M, L Sizes: STL S17 Cover •Pocketed Lycra-based Shell •HDPE Plastic and HD Foam Design •Single Belt + Velcro Closure
- 194. Sizes: (Sr) XS, S, M, L, XL (Jr) XS, S, M, L, XL Stealth S17 Pant Cover •420D Shell •Leg Zippers With Velcro Closures •Covers Any Pant SYN ST10 Shell
- 195. (Sr) S, M, L, XL (Jr) S, M, L Synergy ST10 Girdle Shell •420D Shell •Covers Any Girdle Line Plan
- 197. New Features Player Profile: AGILE Equipment values: 1. Mobility 2. Weight 3. Protection Player Profile: PHYSICAL Equipment values: 1. Protection 2. Mobility 3. Weight
- 198. Vs. RBK 9K New Synergy Line Engineered for the physical player. Target group for the ST16 series is Midget AAA (aggressive hockey) The strategic placement of various foam densities and materials to maximize the dispersion of energy from impact.
- 199. NHL story ST16 Vs. RBK 9K Lower profile. Equal or greater protection. Front View Back View
- 200. STL vs. SYN Tough to get in NHL locker room. Great buzz and excitement about new Synergy ST16 Protective Series.
- 201. Opportunity Player Profile: AGILE Equipment values: 1. Mobility 2. Weight 3. Protection Player Profile: PHYSICAL Equipment values: 1. Protection 2. Mobility 3. Weight
- 202. Sizes: (SR) S, M, L, XL (JR) S, M L Stealth S17 SYN ST16 •Internal 3-Piece Chest, HD foams, plastic inserts •Lightweight Frame Construction Caps •Invisi-Carb Arches •Spine Tec •Adjustability + Bio-Dri Liner
- 203. Sizes: (SR) S, M, L, XL (JR) M L Synergy ST16 FRM •FRM biceps •3-Piece Chest, SHOX •Low profile Caps •Extended Arch •Spine Tec and Rib Wrap •Adjustability + Bio-Dri Liner * NEW
- 204. STL S7
- 205. Stealth S7 Sizes: (SR) S, M, L, XL (JR) S, M, L SYN ST6 •Internal 3-Piece Chest, HD foams •Low Profile Caps •Invisi-Carb Arches •Spine Tec •Adjustability
- 206. Synergy ST6 Sizes: (Sr) S, M, L, XL (Jr) S, M, L SYN ST4 •3-Piece Chest, SHOX •Low Profile Caps •Extended Arch •Spine Tec and Rib Wrap •Adjustability + Bio-Dri Liner * NEW
- 207. Synergy ST4 Sizes: (Sr) S, M, L, XL (Jr) S, M, L SYN ST4 Yth •3-Piece Chest •Low Profile Caps •Double-layered Arches •Spine Tec * NEW
- 208. Synergy ST4 Yth Sizes: (Yth) S, M, L STL S1 •3-Piece Chest •Low Profile Caps •Spine Tec Protection •Adjustability in biceps and belly pad (yth only) * NEW
- 209. Sizes: (Sr) S, M, L, XL (Jr) S, M, L Stealth S1 STL S1 Yth •Segmented Chest •Low Profile covered Caps •Plastic inserts in key areas * NEW
- 210. Sizes: (Youth) S, M, L Stealth S1 Yth SYN SY50 Yth •Segmented Chest •Low Profile HDPE Caps •Flex Fit Neck Opening •Extended Belly Protection * NEW
- 211. Sizes: (Yth) S, M, L Next: Shoulder Summary Synergy SY50 Yth •Low Profile covered Caps •Flex Fit Neck Opening •Great Starter Pad
- 212. • * NEW • Graphic update to S1 series • Stealth (agility) and Synergy (physical) designs cover all price points • NHL excitement •Opportunity for Mission / Itech market share Next: ELBOW PADS 2009 Shoulder Pad Summary
- 213. S17 EP Player Profile: AGILE Equipment values: 1. Mobility 2. Weight 3. Protection Player Profile: PHYSICAL Equipment values: 1. Protection 2. Mobility 3. Weight 3-piece design 2-piece design ELBOW PADS
- 214. Stealth S17 Sizes: (SR) M, L (JR) M, L SYN ST16 •3-Piece Design •Covered HDPE Caps •Reinforced Bicep and Forearm •3-Strap, Neoprene Bicep •U-shaped Donut + Pad Lock Grip Print
- 215. Sizes: (Sr) S, M, L (Jr) M,L Synergy ST16 EVA cap •2-Piece Design •EVA Caps (disperses impact) •Reinforced Bicep and Forearm •3-Straps •U-shaped Donut + Dry Flow Liner * NEW
- 216. EVA elbow cap STL S7 = Lightweight and absorbs energy from impact
- 217. Stealth S7 Sizes: (SR) S, M, L (JR) M, L SYN ST6 •3-Piece Design •Covered HDPE Caps •Reinforced Bicep and Forearm •3-Straps •U-shaped Donut
- 218. Sizes: (Sr) S, M, L (Jr) M, L Synergy ST6 SYN ST4 •2-Piece Design •EVA Caps (disperses impact) •Reinforced Bicep and Forearm •3-Straps •U-shaped Donut * NEW
- 219. Sizes: (Sr) S, M, L (Jr) M, L Synergy ST4 STL S1 •2-Piece Design •Soft Covered Caps •Reinforced Bicep and Forearm •3-Straps •U-shaped Donut * NEW
- 220. Sizes: (Sr) M, L (Jr) M, L Stealth S1 STL S1 Yth •Soft Cap Design •Reinforced Bicep and Forearm •3-Straps •U-shaped Donut * NEW
- 221. Sizes: SOFT (Youth) M, L / HARD (Youth) S, M, L Stealth S1 Youth SYN SY50 Yth SOFT cap Design •Reinforced Bicep and Forearm •3-Straps •U-shaped Donut HARD cap Design •Covered Hard Cap •Flexible Bicep •2-Straps * NEW
- 222. Sizes: (Youth) M, L Elbow Pad Summary Synergy SY50 Youth •Soft Cap Design •Flexible Forearm •2-Straps
- 223. • * NEW • Graphic update to S1 series • Stealth (3-piece) and Synergy (2-piece) designs cover all price points • Excellent shelf appeal •Opportunity for Mission / Itech market share Next: SHIN GUARDS 2009 Elbow Pad Summary
- 224. Knee caps? Player Profile: AGILE Equipment values: 1. Mobility 2. Weight 3. Protection Player Profile: PHYSICAL Equipment values: 1. Protection 2. Mobility 3. Weight Low profile knee cap Full profile knee cap SHIN GUARDS
- 226. Shin Guard – selling tool Front View Inside View Close-up
- 227. Stealth S17 SYN ST16Sizes: (SR) 14, 15, 16 (JR) 12, 13 •Sling Tec Design •Invisi-Carb Shell, covered low- profile Cap •Adjustable Calf Wrap with Grip Print •2-Straps, XL Neoprene Calf •Bio-Dri Knee, Molded Dry Flow, Protective Flare + Tib Flex
- 228. Synergy ST16 STL S7Sizes: (SR) 14, 15, 16, 17 (JR) 10, 11, 12, 13 •Sling Tec Design •HDPE Molded Shell, covered full- profile cap •Reinforced Calf Wrap •2-Straps, xl calf strap •Soft Foam Knee, Molded Dry Flow, Protective Flare + Tib Flex * NEW
- 229. Stealth S7 SYN ST6Sizes: (Sr) 14, 15, 16, 17 (Jr) 10,11, 12, 13 •Sling Tec Design •Invisi-Carb Shell, covered low- profile Cap •Extended Calf Protection •2-Straps •Knee Lock, Protective Flare + Tib Flex
- 230. Synergy ST6 SYN ST4Sizes: (Sr) 14, 15, 16 (Jr) 10, 11, 12, 13 •Sling Tec Design •HDPE Molded Shell, full-profile cap •Calf Wrap •2-Straps, xl calf strap •Soft Foam Knee, Protective Flare + Tib Flex * NEW
- 231. Synergy ST4 STL S1Sizes: (Sr) 14, 15, 16, 17 (Jr) 10, 11, 12, 13 •Ergonomic Fit •HDPE Molded Shell + Ventilation and full-profile cap •Calf Wrap •2-Straps •Ventilated Liner * NEW
- 232. Stealth S1 Sizes: (Sr) 14, 15, 16 (Jr Pro) 10, 11, 12, 13 Next: Stealth S1 Yth •Ergonomic Fit •HDPE Molded Shell, low-profile cap •Calf Wrap •2-Straps •LD Foam Knee, Mesh Liner * NEW
- 233. Sizes: (Youth) 8, 9, 10, 11, 12, 13 Next: Synergy 50 Yth Stealth S1 Youth •Ergonomic Fit •HDPE Molded Shell •Calf Wrap •2-Straps •LD Foam Liner * NEW
- 234. Shin Guard Summary Synergy SY50 Youth Sizes: (Youth) 7, 8, 9, 10 •Ergonomic Fit •HDPE Molded Shell •2-Straps •Nylon Liner •Now available in size 7”
- 235. • * NEW • Graphic update to S1 series • Stealth (Low profile knee) and Synergy (Full profile knee) designs cover all price points • NHL excitement •Opportunity for Mission / Itech market share Next: Line Plan Summary 2009 Shin Guard Summary
- 236. Stealth SUB Wheel •PVC coated 600D + 420D Dobby •Padded + Ventilated Side Skate Pocket + 5 Additional Pockets •Telescopic Pull Handle •Ventilated U-Shape •2 Water Bottle Holders + ID Window Size: 42” x 18” x 18” Wheel Only / BKCH
- 237. Stealth SUB Wheel Features Backpack 3-Wheel Ventilation
- 238. Stealth S17 •PVC coated 600D + 420D Dobby •Padded Side Skate Pocket + 3 Additional Pockets •Telescopic Pull Handle •Ventilated U-Shape + 2 other ventilated sides •Water Bottle Holder + ID Window Size: (Lrg) 40” x 18” x 16” (Sml) 36” x 16” x 15” Wheel and Non-wheel / BKBK, BKCH, BKRD, BKNY
- 239. Synergy ST16 •PVC coated 600D + 420D Dobby •Padded + Ventilated End Skate Pocket •Telescopic Pull Handle •U-Shape top •Oversized ID Window Size: 40” x 18” x 18” Wheel and Non-wheel / BKBK, BKRD, BKRY, BKSL
- 240. Stealth S15 •PVC coated 600D + 420D Dobby •Internal End Pouch + Zippered Side Panel Pocket •U-Shape Top •Split bottom •3 Rail Support (Lrg) Size: (Lrg) 42” x 20” x 20” (Sml) 38” x 17” x 17” Wheel Only / BKCH
- 241. Synergy ST14 •PVC coated 600D + 420D Dobby •Padded + Ventilated End Skate Pocket •Telescopic Pull Handle •U-Shape Top •Oversized ID Window Size: 38” x 18” x 18” Wheel and Non-wheel / BKBK, BKRD, BKRY, BKSL
- 242. Synergy ST12 •PVC coated 600D + 420D Dobby •End Skate Pocket •Pull Handle •U-Shape Top •Oversized ID Window Size: 36” x 17” x 17” Wheel and Non-wheel / BKBK, BKPK, BKRD, BKRY, BKSL
- 243. Synergy ST10 Backpack • *NEW wheel offering •600D + 420D Dobby •Ergo Skate Pocket + 3 Additional Pockets •Front U-Shape •Comfortable Back & Shoulder Padding •Unique Design to Maximize Mobility Size: 17” x 13” x 27” [23” x 13” x 27” including skate pockets] / BKPK, BKRD, BKRY, BKSL
- 244. Stealth S7 Team •PVC coated 600D •Side Panel Pocket •Telescopic Pull Handle •Straight Top •Oversized ID Window •U.S. Only Size: (Lrg) 37” x 19” x 20” (Sml) 33” x 16” x 17” Wheel and Non-wheel / BK, NY, RD, RY
- 245. Synergy ST4 •PVC mesh (tarpaulin) •Internal End Pouches •Straight Top •Oversized ID Window Size: 38” x 17” x 17” Non-wheel only / BK, NY
- 246. Synergy ST2 •PVC coated 600D •Zippered End Pocket •Telescopic Pull Handle •Straight Top Opening •End Mesh Pouch Size: 32” x 15” x 15” Wheel and Non-wheel / BKBK, BKCH * NEW
- 247. Stealth S1 •PVC coated 600D •Pull Handle •Straight Top Size: 38” x 16” x 16” Wheel and Non-wheel / BK
- 248. Synergy SY50 •PVC coated 600D •Pull Handle •Straight Top Size: 25” x 14” x 14” Wheel and Non-wheel / BK
- 249. Team Wheel Stick •Larger •Carries up to 50 sticks •Improved for Durability Size: 69” x 16” x 15” Wheel only / BK * NEW
- 250. Synergy ST16 Stick •PVC coated 420D Dobby •Large holds up to 6 senior sticks •Small holds up to 4 junior sticks •ID window Size: (Lrg) 65” x 6” (Sml) 52” x 5.5” / BKCM, BKPK, BKRD, BKRY, BKSL
- 251. Synergy Carry-On •Zippered End Pocket •Detachable Shoulder Strap •ID Window •Same SKU Size: 24” x 11” x 11” / BKSL
- 252. Toiletry •Zippered Main Compartment •2 Internal Mesh Compartments •ID Window •Same SKU Size: 10” x 5.5” x 5” / BK
- 254. • 3 Distinct Consumer Segments (clusters) based on unique attitudes and outward appearance. • Collections will be theme driven and seasonally relevant. • Product designed for the Easton loyalist to wear on and off the Ice. • Targeting the 12-24 Year old consumer. Lifestyle Apparel Direction What does that look like?
- 255. 1. Consumer is brand conscious and aware of the image each brand represents. 2. Chooses to represent their chosen brand as a way of association to the brand and sports they play. 3. Proud to be an athlete, wears team apparel on and off ice. 4. Design approach: Logo driven, simple and clean graphic, single embellishment technique. 5. Examples are: Easton, Bauer, Under Armour, Nike. Cluster 1
- 256. 1. Consumer is aware of fashion trends and not loyal to any one brand. 2. Consumer is conservative when it comes to actual purchase. 3. Design approach: Logo and Graphic Driven, logo takes primary position, multiple embellishments. 4. Examples are: Abercrombie and Fitch, American Eagle, Hollister, Gap, Etc. Cluster 2 “Mild”
- 257. 1. Consumer is fashion conscious. Early adopter to the latest trends. 2. Design approach: Theme Graphic driven, logo takes secondary position, multiple embellishment techniques take third position. 3. Examples are: Affliction, Ed Hardy, Quick Silver, Billabong, Etc. Cluster 3- “Wild”
- 258. Lifestyle Segment Recap Branded Mild Wild
- 259. Natural fiber • Does not wash out • Supplies negative Ions • Activate metabolism of cells • Increase energy flow • Blood circulation Anti-microbial • Prevents odor UV Protection SKINS BAMBOO LOOSE FIT 50% POLYESTER 50% BAMBOO MINI JACQUARD How does the Bamboo Technology work?
- 260. BAMBOO TECHNOLOGY Negative Ions releasing •Increase energy •Metabolism improvement •Blood circulation enhancement Anti Microbial •Deodorization UV Protection Healthtech Bamboo
- 261. SYNERGY BOARD JOCK SHORT • Soft-sided cup for improved comfort • Velcro tabs to secure socks • Engineered with Bio-Dri for greater moisture management • Mesh fabrication allows for greater breathability •Seam reduction via sublimation to reduce chafing 100% POLYESTER MINI JACQUARD
- 262. SYNERGY BOARD JOCK SHORT New Packaging
- 263. SYNERGY COMPRESSION 80% NYLON 20% SPANDEX • Raglan Sleeves • Flat locked seams • Grip Tec • Mesh Panels giving more ventilation
- 264. SYNERGY COMP JOCK SHORT • Soft-sided cup for improved comfort • Velcro tabs to secure socks • Engineered with Bio-Dri for greater moisture management • Mesh Panels giving more ventilation 80% NYLON 20% SPANDEX
- 265. SYNERGY COMP JOCK PANT • Soft-sided cup for improved comfort • Velcro tabs to secure socks • Grip Tec to keep pads secure • Engineered with Bio-Dri for greater moisture management • Mesh Panels giving more ventilation 80% NYLON 20% SPANDEX
- 266. BIO DRI PRACTICE JERSEY CONTRAST SIDE PANEL TOP STITCHED SEAMS TRANSFER NECK LABEL 100% BIO-DRI
- 267. 100% POLYESTER DOUBLE JACQUARD MESH COVER STITCHING TRANSFER LOGOS OVERLOCKED CHAFE FREE SEAMS MOISTURE WICKING V-NECK CONSTRUCTION RAGLAN SLEEVES CONTRAST SIDE PANELS DOUBLE SIDED WOVEN MESH BIO DRI REVERSIBLE JERSEY
- 268. EASTON JACQUARD LOGO LOGO EMBROIDERY THICK WEAVE FOR LACE BIT PROTECTION 100% POLYESTER TACTEL LYCRA SYNERGY SKATE SOCK
- 269. ENERGY JACKET 100% POLYESTER INSIDE MP3 POCKET WITH HEAD PHONE PORT SIDE POCKETS ELASTIC CUFFS CONTRAST DESIGN DROPTAIL HEM 13” CONCEALER ZIP HIDDEN STOW POCKET
- 270. 100% POLYESTER ENERGY PANT SIDE POCKETS STRAIGHT HEM WITH ZIP OPENING ELASTIC WAISTBAND BACK VELCRO POCKET
- 271. SIDE POCKETS CONTRAST INSERT FULL BULLET MESH LINED ELASTIC CUFF DRAWCORD HEM 13” CONCEALED ZIP 100% POLYESTER ACCURACY JACKET INSIDE MP3 POCKET WITH HEAD PHONE PORT
- 272. AV PANT ZIP OPENING HEMS ELASTIC WAISTBAND BENT KNEE TECHNOLOGY SIDE POCKETS INSIDE HEM WEATHER GUARD 100% POLYESTER
- 273. 100% POLYESTER SIDE POCKETS ELASTIC CUFFS CONTRAST PIPING DROPTAIL HEM INSIDE MP3 POCKET WITH HEAD PHONE PORT Velocity Jacket 13” CONCEALER ZIP FOR EMBROIDERY
- 274. POWER PLUS FULL ZIP JACKET 100% POLYESTER FULL ZIP FRONT POCKET CONTRAST INSERT
- 275. POWER PLUS PANT SIDE POCKETS ELASTIC HEM WITH ZIP OPENING ELASTIC WAISTBAND SCREENPRINT LOGO 100% POLYESTER, JERSEY FRONT, BRUSH BACK FLEECE
- 276. POWER PLUS HOODY 100% POLYESTER, JERSEY FRONT, BRUSH BACK FLEECE FRONT KANGAROO POCKET DRAWCORD HOOD SCREENPRINT FRONT AND BACK LOGO
- 277. INTENSITY JACKET 100% Polyester/Bonded soft shell DOUBLE CUFF INSIDE MP3 POCKET WITH HEAD PHONE PORT FRONT WELT POCKET 13” CONCEALER ZIP FOR EMBROIDERY
- 278. POLO SHIRT 100% BIO-DRI 2 BUTTON FRONT PLACKET CONTRAST INSERT CONTRAST EMBROIDERY LOGO
- 279. PERFORMANCE & MESH ELASTIC WAISTBAND ELASTIC WAISTBAND TWIN NEEDLE TOP STITCHING 100% POLYESTER MESH TWIN NEEDLE SIDE POCKETS DRAWCORD 100% POLYESTER KNIT
- 280. TUNDRA TEC JACKET 3 IN 1 JACKET FULL EMBROIDERY READY MAGNETIC SNAPS INTERNAL WAIST SYNCH ADJUSTABLE VELCRO CUFFS INSIDE MP3 POCKET WITH HEAD PHONE PORT REMOVEABLE HOOD
- 281. SPORTS JACKET 100% NYLON DOBBY FULL EMBROIDERY READY 1 X 1 RIB CUFFS INSIDE MP3 POCKET WITH HEAD PHONE PORT CHEST POCKET FRONT WELT POCKET
- 282. S17 HOODY KANAGAROO POCKET S17 HOCKEY STICK DESIGN 80% COTTON 20% POLYESTER
- 283. PRO LACE-UP HOODY KANGAROO POCKET LACE UP 80% COTTON 20% POLYESTER
- 284. TEAM LACE-UP HOODY KANGAROO POCKET LACE UP 80% COTTON 20% POLYESTER
- 285. DIAMOND E PANT SIDE POCKETS STRAIGHT HEM ELASTIC WAISTBAND
- 286. EASTON HAT LINE TEAM KNIT FITTED CAP
- 289. Marketing = Personality of Brand Product = DNA of Brand New Media / Internet Sports Marketing Merchandising / POP Traditional Marketing Key 2009 Initiative Key Consumer Touch Point Increased focus and expenditure Increased focus and expenditure Increased focus and targeted reach Increased focus on Activation Key 2009 Initiative Key Consumer Touch Point a Marketing PhilosophyCONFIDENCE is...
- 290. CONFIDENCE is... New Media / Internet Marketing Philosophy Easily and quickly updated – constant information, relevancy and entertainment Connect: Brand -> Players & Players -> Brand Our Growing Commitment: interacting with consumers!! - Create more consumer pull – diminish Easton push - Youth want (expect) cool interactivity & entertainment - Both core players and more casual fans/rec players Comprehensive, real-time results - Detailed tracking - unique visitors - city, state, country - entry/exit point, length of stay, etc. - Listen, learn, react Have you met Ryan Malamed? Go Where the Action is - Social Networking, Viral, Branded Entertainment - Sustainable / Extendable - Great potential for ROI revenue stream - Instantly International & very economical
- 291. • Huge Initiative in 2009 • Additional tie between Brand & Players • Focused effort tie between Brand & Consumer • Complete overhaul of design & functionality - more than online catalog - become experiential - personal interaction/build community - user integration - unique/owned content - drive desire for repeat visits - cross-promotional efforts / music • Continued microsite developments • Track user trends & react • Repurposing of assets to retailers • March 1, 2009 Relaunch CONFIDENCE is... eastonhockey.com Marketing Philosophy
- 292. CONFIDENCE is... SE16 Microsite Marketing Philosophy * Launch-Driven / Educational - both consumers & retailers * Entertainment component - build “cred” with consumers * Relationship building – email database - enter-to-win Sweeps * Repurposing of assets - retailer hosted sites
- 293. Marketing Philosophy CONFIDENCE is... SE16 Microsite * Unique/Comprehensive Product Showcase * Launch-Driven / Educational - both consumers & retailers * Repurposing of assets - retailer hosted sites * Player integration – ProCamp shoot
- 294. CONFIDENCE is... PROTECHNOLOGY Helmet Microsite Marketing Philosophy * Launch-Driven / Educational - both consumers & retailers * Entertainment component - build “cred” with consumers * Relationship building – email database - Consumer Design Contest * Repurposing of assets - retailer hosted sites
- 295. CONFIDENCE is... “My Name is Hank” Microsite Marketing Philosophy * Player / Success-Driven - First step of Player microsites - “I want to be like him” * Entertainment component - proprietary interviews * Relationship building – email database - enter-to-win Sweeps * Repurposing of assets - retailer hosted sites
- 296. • Immediate Utilization of Online Marketing Manager (Ryan Malamed) • 2009 eastonhockey.com launch – March 1, 2009 • Meaningful Social Network presence • Co-marketing / co-op / shared initiatives with untapped marketing partners • Blog content – target of March 1, 2009 • S17 Skate Microsite – Feb/March 2009 • Dealer Image Database – updated November 15, 2008 • Online Marketing Asset Locker Room – date tbd • Retailer Education Center (repurposed Interactive/video assets) – target of March 1, 2009 • The “Think Differently” Mentality CONFIDENCE is... Looking Forward – New Media Marketing Philosophy
- 297. Go Where the Action is – Key Consumer Touch Point Develop & Support To-Market Strategies, Schedules and Campaigns Encourage/Foster greater amounts of “Destination Purchases” Retail Staff Education – Brand Ambassadors Convert (the doubter) / Convince (the interested) / Validate (the believer) CONFIDENCE is... Merchandising / In-Store Marketing Philosophy Have you met Dae Ramirez?
- 298. CONFIDENCE is... Merchandising / In-Store Marketing Philosophy Center Tech Panel - Updated Posters / Banners
- 299. • Retailer-specific product/player tie-in opps • Offer to all retail accounts • Offer assistance or autonomy in fabrication/application CONFIDENCE is... Marketing Asset Locker Room Marketing Philosophy
- 300. • Immediate Utilization of Hockey Marketing Manager (Dae Ramirez) • Comprehensive Marketing Strategy – 2009 and beyond • In-depth analysis of Merchandising/In-store presence and demand • Drive Product Packaging project • Integrate with Product Management Team to develop To-Market Strategies & Campaigns • Launch of Marketing Asset Locker Room – date tbd • The “Think Differently” Mentality CONFIDENCE is... Looking Forward – Merchandising / In-Store Marketing Philosophy
- 301. CONFIDENCE is... 2009 Product Catalog Marketing Philosophy • Exudes Confidence • Maximum Player Integration/Validation • Concise Technologies / User Benefit • Loaded on Dealer Image site by Nov 15
- 302. CONFIDENCE is... Print Advertising Marketing Philosophy Teaser Ads
- 303. CONFIDENCE is... Print Advertising Marketing Philosophy Launch Ads Product / Maintenance Ad Brand / Event Ad
- 304. CONFIDENCE is... Public Relations Marketing Philosophy Brand & Product Press Releases / Product Placement / Publicity and Logistics/Fulfillment Improved and increased placements - national pubs / national scribes Improved and increased “leadership voice” - we’re the first requested interviews Strategic outward communications - leveraging geography, circ, benefits
- 305. National & Regional Objectives One Concept driven through Athletes, Product & Marketing Sales-Driven Programs Retail Partner Tie-ins Stable of Athletes that fit Initiatives Character of Athlete National & Regional Authenticators Focus on Maximum Exposure Assets Big Market Teams Coverage of Key Target Markets Post-Season Success Constant Infusion on Young Talent Own the CONFIDENCE is... Sports Marketing Marketing Philosophy
- 306. Since We Last Met . . . 2009 SPORTS MARKETING & ATHLETES •S17 Dominates NHL Landscape • •S9 Helmet Makes Historic Appearance • •Easton Hockey AGAIN Best of the Best •
- 307. Since We Last Met . . . 2009 SPORTS MARKETING & ATHLETES •S17 Dominates NHL Landscape •Intro Propels Brand to New Heights •Easton Gains Single Season Market Share Growth of 29% with NHL players •Grabs 50.4% League Market Share driven by S17 Demand •S9 Helmet Makes Historic Appearance •Nov 4th 2007 •Erik Johnson, #1 Pick in the 2006 Draft Makes Intro •42 NHL Players Wear Helmet in 2007-2008 •Easton Hockey AGAIN Best of the Best •Top Honors for Easton in NHL and Internationally
- 308. Since We Last Met . . . 2009 SPORTS MARKETING & ATHLETES •S17 Dominates NHL Landscape •Intro Propels Brand to New Heights •Easton Gains Single Season Market Share Growth of 29% with NHL players •Grabs 50.4% League Market Share driven by S17 Demand •S9 Helmet Makes Historic Appearance •Nov 4th 2007 •Erik Johnson, #1 Pick in the 2006 Draft Makes Intro •42 NHL Players Wear Helmet in 2007-2008 •Easton Hockey AGAIN Best of the Best •Top Honors for Easton in NHL and Internationally
- 309. Since We Last Met . . . 2009 SPORTS MARKETING & ATHLETES •S17 Dominates NHL Landscape •Intro Propels Brand to New Heights •Easton Gains Single Season Market Share Growth of 29% with NHL players •Grabs 50.4% League Market Share driven by S17 Demand •Easton Hockey AGAIN Best of the Best •Top Honors for Easton in NHL and Internationally •Zetterberg – Top Scorer in Playoffs (Helmet) •Zetterberg – Conn Smythe Winner as MVP (Helmet) •Heatley – Top Scorer & MVP World Championships (Helmet) •Brent Burns – Best Defenseman World Chamiponships
- 310. 2009 SPORTS MARKETING & ATHLETES Heatley: Canada RECORD for Goals in a World Championship
- 311. 2009 SPORTS MARKETING & ATHLETES 2008 Playoff Point Leader Detroit Leading Scorer Conn Smythe Trophy Stanley Cup Champion Henrik Zetterberg
- 312. Easton Endorsed Athletes 2009 SPORTS MARKETING & ATHLETES •Dany Heatley •Henrik Zetterberg •Marian Gaborik •Joe Sakic •Ryan Getzlaf •Jarome Iginla •Chris Drury •Zdeno Chara •Jonathan Toews •Erik Johnson •Zach Parise •Derek Roy •Brent Burns •Dustin Penner •Shawn Horcoff •Milan Hejduk •Daniel Cleary •Anton Strahlman
- 313. Mfg OPS Share Shafts Share EASTON 309 47.4% 9 56.3% Bauer 110 16.9% 1 6.3% CCM/RBK 89 13.7% 3 18.8% TPS 34 5.2% Eagle 0 MIA 0 Tackla 0 Ballistik/BUSCH 0 Fury 0 Trilage 3 0.5% Sher-Wood 11 1.7% Mission 17 2.6% 2 12.5% Montreal 3 0.5% Salming 1 0.2% ComPro/GRAF 1 0.2% Warrior 74 11.3% 1 6.3% Totals 652 16 2009 SPORTS MARKETING & ATHLETES NHL Stick Exposure MORE than the NEXT 4 Brands COMBINED
- 314. 2009 SPORTS MARKETING & ATHLETES NHL Glove and Pant Exposure Gloves Share Pants Share 173 26.0% 207 31.0% 142 21.4% 117 17.5% 162 24.4% 303 45.4% 21 3.2% 28 4.2% 1 0.2% 25 3.7% 1 0.2% 1 0.1% 9 1.4% 55 8.3% 4 0.6% 73 11.0% 10 1.5% 665 667 Mfg EASTON Bauer CCM/RBK TPS Eagle MIA Tackla Ballistik/BUSCH Fury Trilage Sher-Wood Mission Montreal Salming ComPro/GRAF Warrior #1 in Gloves ! ! !
- 315. 2009 SPORTS MARKETING & ATHLETES NHL Skate and Helmet Exposure Mfg Skates Share Helmet Share EASTON 54 8% 61 9% Bauer 447 67% 207 31% CCM/RBK 111 17% 289 43% Mission 15 2% 108 16% GRAF 38 6% Totals 665 665 Opportunity to GROW!
- 316. 220 240 260 280 300 320 340 360 380 400 Oct Dec Jan Feb April 2008 2007 2006 2005 Composite Stick Exposure Trend 309 272 351 Players 390 – Trend Prediction
- 317. 2009 SPORTS MARKETING & ATHLETES 0 20 40 60 80 100 120 October December February April 2008 2007 2007-08 Results 2008-2009 Targets Easton Helmet Results & Prediction 42 Players 100 Players
- 318. CONFIDENCE is... New Media / Internet Sports Marketing Merchandising / POP Traditional Marketing EVERYTHING. Driven & Supported by Integrated Marketing Department Dae Ramirez – Hockey Marketing Manager Ryan Malamed – Online Marketing Manager