2011 YouToo Social Media Conference program
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The document summarizes an upcoming social media conference. It will include keynote speakers discussing topics like how organizations can stay competitive using social media and case studies of how companies have used social media effectively. There will also be breakout sessions on topics like content marketing, search engine optimization, blogging, and being social across business types. The goal is for attendees to leave with a deeper understanding of social media's role in communications and to network.
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2011 YouToo Social Media Conference program
- 1. SOCIAL MEDIA CONFERENCE Presented by: Welcome to the 2011 YouToo Social Media Conference! Welcome to the fourth annual, award-winning YouToo Social Media Conference, presented by Time Warner Cable. This year’s conference, co-hosted by Akron Area PRSA and Kent State PRSSA, is kicking it up a notch with speakers providing hands-on how-to’s and real-world case studies. The conference sold out for a second year in a row - thank you for taking time out of your busy schedule to join us! We are excited and honored to once again present nationally-renowned morning and luncheon keynote speakers as well as prominent local experts. They have up-to-the-minute information about social media tactics and strategy in today’s world and they are sure to get you thinking. Our opening conference speaker, Vice President of Social Strategy for Radian6, Amber Naslund, will discuss the changes organizations need to make to stay competitive in this new world. After lunch she will be available to personally sign copies of her book. Our lunch session is sure to get your blood pumping as prominent keynote speaker, Geoff Livingston, founder of Zoetica, shares his expert tips for social media success as he looks at five key players -- LinkedIn, Dell, Care2, the Humane Society of the United States and Wiser Earth. We’ll look at how they have maintained their presence and remained effective through the creative use of social media. Our breakout session speakers are first class. These area professionals are the movers and shakers of our local social scene. They will share real world case studies and hands-on examples of how to push content, drive SEO, blog effectively and be social no matter what business you’re in. Make yourself at home in Franklin Hall, home of the School of Journalism and Mass Communication at Kent State University. We hope you walk away with a deeper understanding of social media’s role in the communications industry and will benefit from interactive sessions and networking opportunities. It’s time to get social! Sincerely, Akron Area PRSA and Kent State PRSSA Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 2. SOCIAL MEDIA CONFERENCE Presented by: The Day at a Glance 8 – 8:30 a.m. Registration and Continental Breakfast Third Floor Lobby FirstEnergy 8:30 – 8:45 a.m. Welcome/Opening Remarks Auditorium Rm. 340 FirstEnergy 8:45 – 9:45 a.m. Opening Plenary Auditorium Rm. 340 Breakout Session I Session I – Rm. 340 10 – 11:15 a.m. (Conference attendees select from two Session II – Rm. breakout sessions during this time slot) 312/314 FirstEnergy 11:15 a.m. – 12:30 p.m. Lunch and Keynote Auditorium Rm. 340 Third Floor Lobby 12:30 – 12:45 p.m. Dessert Reception and Book Signing Breakout Session II Session I – Rm. 340 1 – 2:15 p.m. (Conference attendees select from two Session II – Rm. breakout sessions during this time slot) 312/314 FirstEnergy Wrap Up 2:30 – 3 p.m. Auditorium What’s it all mean? What’s next? Rm. 340 3 p.m. Adjourn Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 3. SOCIAL MEDIA CONFERENCE Presented by: Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 4. SOCIAL MEDIA CONFERENCE Presented by: A special thank you to our conference presenters for taking time to share their expertise! Amber Naslund is a communications and business strategist and the VP of Social Strategy for Radian6. In her professional role, she cultivates the Radian6 brand through speaking, content creation, client strategy and support. For the past 15 years, Amber has worked with businesses of all sizes, from the Fortune 50 to startups and local nonprofits leading branding, communications, and client experience initiatives. Amber has enjoyed a diverse career as a fundraiser, client services professional, marketing and communications executive, and entrepreneur. Today, she focuses her work and writing on creating effective change, and solving business problems through better communication. Amber is also a frequent speaker at conferences and private events, talking about the intersection of the web, communication, and business culture. She is an avid writer and passionate content creator, and her blog has been recognized among Forbes’ 20 Best Social Media and Marketing Blogs By Women, as PostRank’s top community management blog of 2009, as one of the Top 10 Social Media Blogs of 2010, and among the AdAge Power 150. Her first book – coauthored by digital strategist Jay Baer –discusses the impact of the social web on internal business, and was published by Wiley & Sons in February 2011. Geoff Livingston is the co-founder of Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change. He has worked as a public relations strategist in the Washington, D.C. region for more than 16 years. Cited by the Washington Post for his blogging skills, Geoff’s award-winning book on new media Now is Gone was released in 2007. The book has been cited by the Wall Street Journal as a valuable resource for social media. The follow up to Now Is Gone, Welcome to the Fifth Estate, will be released in the spring of 2011. He continues to blog about nonprofit use of social media for Mashable. He sold his social media boutique Livingston Communications to CRT/tanaka in April of 2009. Some of his professional experiences include United Way of America, Save Darfur, the Goodwill of Greater Washington, Environmental Defense Fund, Live Earth, ChildFund International, the Campus Kitchens Project, the Philanthropy 2.0 Project, Network Solutions, Sully Erna (Godsmack lead singer), and many others. Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 5. SOCIAL MEDIA CONFERENCE Presented by: Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search marketing. A graduate of Ohio University's E.W. Scripps School of Journalism, Paul spent six years at a traditional PR agency prior to launching PR 20/20 in November 2005. He is a speaker, writer and an advocate for change and innovation within the PR industry. Dominic Litten oversees the management and growth of digital marketing across a variety of platforms including SEO, social media, content and PR at Point to Point. Previously, Dominic worked in the area of organic search where he focused on client strategies and agency best practices. In 2008, he founded Social Media Club Cleveland, a group of more than 1,200 sharing best practices, ethics and standards. Dominic earned his B.A. in PR from the University of Dayton. Jan Gusich, APR is president and owner of the 15-year-old Akhia Public Relations and Marketing Communications, a full-service public relations firm providing services for new product launches, national media relations, crisis communication, employee communications, trade show management, and full- service creative design. She’s worked with clients like Rosemount Analytical, St. Vincent Charity Hospital, Flood Company, Smithers-Oasis, Lauren Manufacturing, OMNOVA Solutions, Bank One and Aetna Health Plans, among others. Ben Brugler is the executive vice president at Akhia Public Relations and Marketing Communications. At Akhia, he’s worked with AmTrust, General Electric, MACtac, Diebold and Dirt Devil, among others. Previous experience includes serving as director of public relations for Malone Advertising and more than four years in various account services positions with Akhia. Ben is a proud Kent State University alumnus. Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 6. SOCIAL MEDIA CONFERENCE Presented by: Amber Zent, APR has specialized expertise in communications and brand strategy, social media and crisis management. At Marcus Thomas, Amber serves as the public relations lead for LEAN POCKETS, developing the brand’s social media strategy and managing online influencer programs. She also leads national media relations initiatives for Akron Children’s Hospital. Previously, Amber spearheaded public relations activities for the diverse client rosters of several full-service marketing communications firms, which included Jim Beam Brands, Citi and ConAgra Foods. Katelyn Luysterborg joined Marcus Thomas in November 2009. Since joining the public relations department, she has assisted in media and blogger relations. Her clients at Marcus Thomas include NESTLÉ and Troy-Bilt. Previously, she interned at the agency in the public relations department. Prior to that, she worked as a marketing assistant in Kent State University’s College of Communication and Information. She holds a Bachelor of Science degree from Kent State University. Bill Sledzik joined the Kent State faculty in 1992 after a 15-year career in public relations counseling. That career included five years as head of his own firm, Sledzik & Associates, in Buffalo, N.Y., and service to such clients as General Motors, Uniroyal Tire Co., the Stroh Brewery and Waste Management of North America. Bill teaches a range of public relations courses at the undergraduate and graduate levels. He holds degrees from Ohio University’s E.W. Scripps School of Journalism and the State University of New York at Buffalo. Bill’s research and creative interests lie primarily in social media and its applications in public relations. Ralph Davila, APR is an award-winning and accredited public relations and marketing communications professional with a decade of experience. He is currently the Director of Public Relations and Marketing for the Conservancy for Cuyahoga Valley National Park. He earned his bachelor's degree from Kent State University in public relations, and is currently pursuing his M.A. in public relations from Kent State - focusing on International Communications and Online/Social Media. He is president-elect for the Akron Area Chapter Public Relations Society of America and serves on the PR Committees for Habitat for Humanity of Summit County and the Akron Advertising Federation. Davila has been published in various industry magazines, including PRSA Tactics Periodical for his work and research on ethics, public relations, social media and advertising. He has also been a guest lecturer at the University of Akron and Kent State University. Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 7. SOCIAL MEDIA CONFERENCE Presented by: Kent State Guest – Wireless Access Instructions Wireless On. Verify that your wireless device in ON. (Macintosh users should also verify their Airport is set to ON.) Choose Network. When in range of a KSU FlashZone wireless HotSpot, most devices will automatically recognize the “FLASHZONE-WPA”, “FLASHZONE”, and “Kent State Guest” networks. Connect. Click to connect to the “Kent State Guest” network. If a “Not Encrypted” warning window opens, click on “Connect Anyway.” When you’re connected, the appropriate network should show as “Connected.” Open Browser. Open a browser, such as Internet Explorer, Firefox or Safari. You will need to accept the terms and conditions in order to get internet access. Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 8. SOCIAL MEDIA CONFERENCE Presented by: Detailed Conference Itinerary 8 – 8:30 a.m. Registration and Continental Breakfast 8:30 – 8:45 a.m. Welcome/Opening Remarks 8:45 – 9:45 a.m. Opening Plenary - Amber Naslund, Vice President of Social Strategy for Radian6 and co–author The Now Revolution: 7 Shifts To Make Your Business Faster, Smarter and More Social The Now Revolution: 7 Shifts To Make Your Business Faster, Smarter and More Social Speed kills. It also wins. Today, every customer or client is a reporter and every employee is potentially in marketing. The real-time Web has increased the pace of organizations dramatically. And to succeed in this real-time environment, you need to change your organization - from the inside out - to meet the challenges of The NOW Revolution. In this dynamic session from social business strategist and author Amber Naslund, you'll learn the seven key changes organizations are making to succeed and thrive in a world defined by speed, new expectations and vast amounts of information. We'll discuss: • The critical role of corporate culture in real-time organizations, and how to know if you have it right • Why decentralization is the future of social media • How to make social media a skill, not a job • Ways to use social media to boost your internal communication effectiveness • The three levels of social media listening, and which is right for you • The Humanization Highway and how to create the best social media response strategy • How to combine listening and response to capitalize on the Opportunity Economy and create followers and raving fans Presented by: Amber Naslund, Vice President of Social Strategy for Radian6 and co–author The Now Revolution: 7 Shifts To Make Your Business Faster, Smarter and More Social Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 9. SOCIAL MEDIA CONFERENCE Presented by: 10 – 11:15 a.m. Breakout Sessions Content Marketing for PR Pro’s Rm. 340 Relationships and communications remain the foundation of the PR industry, but they now are being fostered through social networks, websites and self-published content. In order to grow smarter and faster than the competition, organizations must continually publish highly relevant, multi-media content through blogs, podcasts, videos, optimized press releases, case studies, white papers, e-books and articles. Learn how content-driven PR campaigns can help: • Boost search engine rankings and drive website traffic • Position organizations as innovators and thought-leaders • Generate leads and build loyalty Presented by: Paul Roetzer, founder and president of PR 20/20 Sponsored by: and Ignoring SEO At Your Own Peril Rm. 312/314 Search Engine Optimization (SEO) is often misunderstood and misrepresented, especially by those in the PR, communication and journalism fields. Because of this, SEO often gets left out of social media and, therefore the growing sector of content marketing, strategy and development. As content marketing becomes a growing part of social media and PR, SEO becomes more important. This presentation will solidify SEO’s importance to communication professionals as well as ways to integrate SEO into existing processes. Presented by: Dominic Litten, Lead, Interactive Marketing at Point to Point Sponsored by: and Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 10. SOCIAL MEDIA CONFERENCE Presented by: 11:15 a.m. – 12:35 p.m. Lunch and Keynote Sustaining a Winning Conversation FirstEnergy Auditorium, Rm. 340 The advent of social media over the past ten years is no longer new. Through the corporate adoption phase, we've seen winners come and go, but few organizations have had staying power. Here's a look at five players -- LinkedIn, Dell, Care2, the Humane Society of the United States and Wiser Earth -- that have maintained their presence through blogging, crowdsourcing, social networks, apps, and now mobilization. While completely different in scope and scale, all five have remarkable similarities in how they have stayed relevant over the years. Whether it was continuing to adapt to the community’s changing technology needs, a relentless focus on mission, or empowering access and information exchange through larger networks, these social networks and communities have done what was necessary to survive and prosper. Presented by: Geoff Livingston, Co-founder of Zoetica Sponsored by: 12:30 – 12:45 p.m. Dessert Reception and Book Signing Sponsored by: Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 11. SOCIAL MEDIA CONFERENCE Presented by: 1 – 2:15 p.m. Breakout Sessions Because B2B Marketers Can Be Social, Too Rm. 340 Who says social media is only for consumers? Why should they have all the fun? Social media can play a very important role in B2B communications, specifically in distributor and channel marketing. True success comes when a company understands the opportunities social media offers and how social media fits into the overall marketing program. Because, after all, at the end of the day, we’re all consumers. Presented by: Akhia Public Relations and Marketing Communications Sponsored by: Blog Development, Implementation, Promotion & Measurement Rm. 312/314 Thinking about starting a blog, but not sure if it’s right for your organization? Or, maybe you’ve decided to move forward, but don’t know where to start. This session is designed to introduce strategic considerations that will shape your entrance into the blogosphere and give you the know-how to effectively implement a blog. Using real-life examples, session discussions will include the fundamentals of blog integration into communications plans, blog setup, content development, promotion and measurement. The session is designed to deliver valuable insight into how to use blogging as a communications tool to build brand awareness and foster engagement with your publics. Presented by: Marcus Thomas LLC Sponsored by: and Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 12. SOCIAL MEDIA CONFERENCE Presented by: 2:30 – 3 p.m. Wrap Up What’s it all mean? What’s next? FirstEnergy Auditorium, Rm. 340 - Now that we’re full of great ideas to take back to the office, let’s regroup and join in a lively conversation about what it all means - where is social media heading? What do we need to be thinking about now so we can stay ahead of the game? What’s the next big thing? What is PR’s place? Is this the time for us to take the driver’s seat and own social media? We think so! - Panel discussion – Bill Sledzik, Kent State University; Ralph J. Davila, APR, Conservancy for Cuyahoga Valley National Park; Ben Brugler, Akhia Public Relations and Marketing Communications; Amber Zent, APR, Marcus Thomas LLC. Sponsored by: and *Presentations from today’s conference will be available for download at http://www.slideshare.net/youtoosocialmedia Help us shape future events. Be sure to provide feedback via our on-site surveys Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 13. SOCIAL MEDIA CONFERENCE Presented by: Thank you to our conference sponsors! Presenting Sponsor Time Warner Cable is the second-largest cable operator in the U.S. with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, Southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14.7 million customers. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. For more information, visit www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com The College of Communication and Information (CCI Kent State) is one of the only colleges within the United States that has such a diverse combination of communication, information and visual disciplines under one roof. With its four schools - Communication Studies, Visual Communication Design, Journalism and Mass Communication and Library and Information Science – an interdisciplinary program of Information Architecture and Knowledge Management – CCI Kent State offers courses and opportunities that provide students a broad educational perspective and intensive training. http://www.kent.edu/cci/ The Summit DD and The Gift Gallery Bistro by Weaver are proud to partner to employ people with disabilities in Summit County. The Gift Gallery Bistro is located inside the Summit DD’s new Cuyahoga Falls Community Service Center. In addition to clay and hand sewn products made by people with disabilities at Weaver Industries, shoppers can also purchase gourmet coffee, breakfast items, soups and salads, sandwiches and ice cream. Hold your next meeting in the Bistro and have it catered by people with disabilities. Contact the Bistro Manager to discuss options for catering your next meeting or event at 330-634-8225 or visit http://www.summitdd.org/. Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 14. SOCIAL MEDIA CONFERENCE Presented by: Gemini Copies offers a wide variety of printing and document services for your business. The dedicated staff has more than 25 years of combined knowledge and experience in the print and promotional products industry. Gemini Copies is a locally owned business in North Canton, conveniently located next to Johnnie’s Bakery on Wise Avenue just minutes from The Strip. For more information call Lanny Soliday at 330-499-9000 or visit http://www.geminicopies.com FedEx Custom Critical specializes in time-specific, critical freight shipping, providing expedited surface and air solutions throughout the U.S., Canada and internationally. The White Glove Services® division transports shipments requiring special care in handling, temperature control and enhanced security. Our Air Expedite division provides premium airfreight and on-demand air charters to meet any critical delivery time. We never close! For more information, visit http://customcritical.fedex.com/ The Cleveland Plus Marketing Alliance (CPMA) is a collaborative group of organizations (Team NEO, Positively Cleveland, Greater Cleveland Partnership) promoting Northeast Ohio and its assets – business, travel, tourism, our residents and quality of life – together under the Cleveland Plus campaign. For additional information on how these organizations are working together, or to learn more about the campaign, please visit www.clevelandplus.com As a leading provider of contact center solutions, InfoCision serves many vertical markets including technology, health care, financial services, pharmaceutical, and telecommunications, as well as providing inbound and outbound marketing for nonprofit, religious and political organizations. In any market, InfoCision helps establish brand, build customers, create marketing strategies and integrate teleservices into the marketing mix. Our customized core solutions can be used individually or combined to create a multichannel strategy that includes inbound and outbound teleservices, direct mail, fulfillment, email, ecommerce, and business intelligence. For more information, visit www.infocision.com Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 15. SOCIAL MEDIA CONFERENCE Presented by: TerraKi Teaware was established to bring together the elements of fine-art pottery, Asian art, and a healthy life-style. The root word, terra, means earth, and Ki is the Japanese word for energy, sometimes translated as the energy of all life. Laura Kolinski-Schultz, master potter, produces original artworks for TerraKi Teaware with an emphasis on functionality and style. Each unique piece is completely hand made, finished and signed by the artist. Work includes a variety of functional art including teapots, mugs, bowls, glasses, vases, and plates, as well as decorative work like sculptures, fine table or mantle pieces and much more. Kolinski-Schultz also offers adult pottery classes and specialized workshops at her own home studio, as well as at the Canton Museum of Art. For more information, visit http://www.terraki-teaware.com The Alcohol, Drug Addiction and Mental Health Services (ADM) Board contracts with a network of health care organizations that provide treatment and rehabilitation support services for people recovering from alcoholism, drug addiction and mental illness. The ADM Board evaluates needs, plans services to respond to those needs and evaluates their impact. Through the support of a local property tax levy, the ADM Board provides opportunities for recovery and hope for a better life. For more information, visit http://www.admboard.org/ Marcus Thomas LLC is a $110 million integrated marketing communications agency focused on audience insight, idea generation and alternative delivery. With offices in Cleveland and Youngstown, Ohio, Marcus Thomas employs 110 people. Clients include NESTLÉ, MTD Products Inc (Yard-Man, Troy-Bilt, Yard Machines,WOLF-Garten and White Outdoor brands), Akron Children’s Hospital, Diebold, Quanex, Tarkett, Shearer’s, Swagelok and the Ohio Lottery, among others. For more information, visit www.marcusthomasllc.com PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, and public affairs officers to leverage content to engage key audiences. PR Newswire provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. For more information, visit http://www.prnewswire.com Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 16. SOCIAL MEDIA CONFERENCE Presented by: The Buzz Maker! LLC is a Canton area consultancy helping business owners succeed through the effective use of public relations. Tracy Teuscher, APR, President specializes in consulting services and the development of customized communications solutions designed to enhance brand awareness and stimulate market response. Teuscher is a guest lecturer for Walsh and Kent State Universities, a guest speaker for a variety of professional organizations, a volunteer teacher for Junior Achievement, and a member of the Board of Directors for the Akron Chapter of PRSA. For more information visit http://www.thebuzzmaker.com 1-800-Divorce in Ohio, powered by Recupero & Associates Law Firm with offices in Canton and Akron, is an experienced team of trial attorneys concentrating in the complex domestic relations matters that impact the families of northeast Ohio. When diamonds aren’t forever, call 1-800-Divorce. For more information, visit http://www.recuperolawfirm.com/1-800- DIVORCE.html Akron Children’s Hospital is the largest pediatric health care provider in northeast Ohio. It provides care for nearly 600,000 patients annually at two freestanding hospitals and offers services at more than 80 locations. Akron Children’s Hospital also serves as a major teaching affiliate of Northeastern Ohio Universities Colleges of Medicine and Pharmacy, and offers a number of pediatric subspecialty fellowship training programs. It is committed to finding ways to improve the prevention and treatment of pediatric illnesses through research. For more information, visit www.akronchildrens.org Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 17. SOCIAL MEDIA CONFERENCE Presented by: About Akron Area PRSA With more than 100 members, the Akron Area Chapter of the Public Relations Society of America represents a group of diverse, professional communicators from corporate, healthcare, non-profit, agency, media, and academic realms. The Public Relations Society of America, based in New York City, is the world's largest organization for public relations professionals helping to advance the profession and the professional. More than 21,000 members in the U.S. are organized into more than 100 Chapters nationwide. PRSA Chapter membership gives you the opportunity to be a part of your local public relations community and a valuable connection to your local business and public relations market. For additional information about the chapter and opportunities to get involved, please visit http://www.akronprsa.org/ About Kent State PRSSA The Public Relations Student Society of America is a national public relations organization that provides professional development opportunities for students. PRSSA aims to develop highly qualified future public relations professionals. The organization has more than 10,000 members at hundreds of universities across the country. The Kent State Chapter of PRSSA, established in 1968, is one of 14 alpha chapters of the national PRSSA organization. PRSSA Kent State has won national and university awards for its service to students, the university and community. Kent State’s PRSSA adviser is Michele Ewing, APR, Associate Professor, Public Relations. Find out more about Kent State’s PRSSA chapter by visiting http://prssakentstate.wordpress.com Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/
- 18. SOCIAL MEDIA CONFERENCE Presented by: Special thank you! Conference Planning Committee Volunteers Allison Brookes Julie Battaglia Ralph Davila, APR Emily Carle Anne Dudley Thomas Crilley Tom Duke, APR, Fellow PRSA Matthew Feltrup Michele Ewing, APR Nicole Gennarelli Lianne Fowler Brianne Kimmel Gretchen Fri, APR Eric Knappenberger Ron Kirksey Mary Alice Sonnhalter Jennifer Kramer, APR Stefanie Moore Thank you to the many faculty members, staff, Lindsay Ridinger students and administration from the School Shantae Rollins of Journalism and Mass Communication, the Tracy Teuscher, APR College of Communication and Information and many other offices and departments at Kent State University as well as the Board and Special Thanks to committee members of the Akron Area Chapter of PRSA for so generously giving of Darlene Contrucci their time, talent and resources to make this Jeff Fruit event possible. Beth Lattimer Audrey Lingenfelter Ben Marquis Sharon Marquis Josh Talbott Stan Wearden Friday, April 15, 2011 Hosted by Akron Area PRSA & Kent State PRSSA http://youtoosm.com/