Get Passionate About Your Blog: The Fundamentals of Focus and Measuring Engagement
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The document outlines key principles for enhancing blog engagement, emphasizing the importance of a clear value proposition and community involvement in content creation. It provides a checklist for optimizing SEO through strategic keyword placement and suggests using Google AdWords for testing keyword effectiveness. Additional tools like CrazyEgg and HelloBar are recommended for measuring engagement and acquiring leads.
Get Passionate About Your Blog: The Fundamentals of Focus and Measuring Engagement
- 1. Does your blog rock? The Fundamentals of Focus and Measuring Engagement
- 3. What problem do you solve? / From what fresh angle do you solve it from? -Dan Andrews / @TropicalMBA
- 5. Five Fundamental Principles • Establish a clear value proposition • Focus on connections and conversations • Engage your team and network in the content creation process • Optimize your keywords and build backlinks for page rank • Use Adwords to test long tails
- 6. SEO (Keyword) Checklist • Keyword in the title tag at least once • Once in the H1 header tag of the page • At least 3X in the body copy on the page • At least once in bold • At least once in the <alt> attribute of an image on the page • Once in the URL (permalink) • At least once in the meta description tag
- 8. Test Keywords with Google Adwords or Bing AdCenter • Choose exact match in Adwords • Measure the traffic to your site, and track impressions and conversion rate over
- 9. Other tips • Use CrazyEgg to see where people are clicking • Use the HelloBar to acquire email addresses (Supports A/B testing) • Use absolute rather than relative links in your site • Use domains and sub-domains that are descriptive and incorporate keywords
Editor's Notes
- #3: Time to right another blog aye? For many people this can be shear drudgery. I must come up with another idea for a blog that I really don’t care about and no one reads. That’s exciting. Want to add some zest to your blog? Find something you are passionate about and write about it. Find other people who are passionate about your ideas, lifestyle, business, organization, whatever it is and get them to help contribute.
- #5: An example of a focused blog. Type “boat wiring” in Google and this site is on the first page ranked at or near the top. Why? Ed has been blogging about boat wiring for a number of years. He has written articles on the subject published in various online media sources with backlinks to his page.
- #6: There is a lot of talk about socially driven search. In other words if you have 200 Facebook friends and decide to search on “How to adopt a dog?” Google and other search engines will look to see if someone in your network has searched on something similar. If so that content may be presented to you. However the majority of search results are still being generated by content optimization and paid advertising. Websites that are all about “How to adopt a dog” will definitely be presented on the first page. The bottom line is eMarketers must take a dual approach: 1). We must create pages that are optimized for our chosen keywords, build backlinks, and try to get on that first page. 2). We must create great content, build our social media networks, and try to involve ourselves in “conversations” associated with our value proposition reaffirming our mission and what we do.
- #7: Cam, the presentation looked great. One point I would hit on because it is so prevalent today in SERPS is the Google Search Plus Your World update which is where Google is artificially inflating ranking of content on Google + right now. A quick magic bullet for an unkown blog is to build a Google + community and release some good content. It could get shared easily as well as be on page 1 of organic. This post from Search Engine land has some good graphics you could show.. http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-107285
- #9: Doing a test run in AdWords is a really good idea. I say this because that is the only way to get true keyword traffic data right now. Google withholds all organic keyword query info if a user is logged into a Google account while doing their search, they will of course give you the keyword data if you want to buy the clicks **evil, evil Google**.