City Unity College
Diploma in Social Media



     Δημήτρης Τσίγκος
      Founder & CEO
        Virtual Trip

          Αθήνα,
      8 Ιουνίου 2012
«Πώς ένας start-up entrepreneur
 μπορεί να αξιοποιήσει τα social
            media»
Επιχειρηματικότητα


    «Πώς ένας start-up
 entrepreneur μπορεί να
αξιοποιήσει τα social media»
• Eίναι το ίδιο με το «κάνω εταιρεία»;

• Όχι, είναι μια στάση ζωής!

• Γιατί υπάρχει μια εταιρεία;
Πουλάω άρα Υπάρχω!


Μια εταιρεία υπάρχει ΕΠΕΙΔΗ
   υπάρχει ένας Πελάτης
Start-up


    «Πώς ένας start-up
  entrepreneur μπορεί να
αξιοποιήσει τα social media»
• Νέα επιχείρηση
  – Μέχρι 5 ετών

• Ταχείας ανάπτυξης
  – Προοπτικές

• Καινοτόμος
Κοινωνία


     «Πώς ένας start-up
   entrepreneur μπορεί να
αξιοποιήσει τα social media»
Αξιοποίηση


     «Πώς ένας start-up
   entrepreneur μπορεί να
αξιοποιήσει τα social media»
Πάνω απ’όλα ακούω & σέβομαι τον
            Πελάτη
Όχι μόνο για σήμερα αλλά και για
             αύριο

     Remember: «Boiling Frog»
Boiling Frog

http://en.wikipedia.org/wiki/Boiling_frog
Αμφίδρομη Επικοινωνία!
Social Media


      «Πώς ένας start-up
    entrepreneur μπορεί να
αξιοποιήσει τα social media»
Ζητήστε τη βοήθεια ενός
    εξειδικευμένου
Social Media Consultant
Not Really!!!
• He knows no
  fear.



• He knows no
  danger.



• He knows
  nothing!
Φούσκα?


Απολύτως!
Τα social media & τα mobile apps
   είναι το νέο dotcom bubble

 http://www.slideshare.net/tsigos/
      social-media-innovation
Dot-com bubble

         http://en.wikipedia.org/wiki/Dot-com_bubble

The dot-com bubble (also referred to as the Internet bubble and
   the Information Technology Bubble) was a speculative bubble
      covering roughly 1995–2000 (with a climax on March 10,
  2000, with the NASDAQ peaking at 5132.52 in intraday trading
      before closing at 5048.62) during which stock markets in
   industrialized nations saw their equity value rise rapidly from
     growth in the Internet sector and related fields. While the
    latter part was a boom and bust cycle, the Internet boom is
  sometimes meant to refer to the steady commercial growth of
       the Internet with the advent of the world wide web, as
    exemplified by the first release of the Mosaic web browser in
              1993, and continuing through the 1990s.
Από το ΤΙ στο ΓΙΑΤΙ
• Να βρείτετι είναι αυτό που σας
  ευχαριστεί να κάνετε

• Να σκεφθείτε έναν δημιουργικό τρόπο
  να το κάνετε με οικονομικά βιώσιμο
  τρόπο

• Να έχετε πάντα στο μυαλό σας πως δεν
  μπορείτε να διασωθείτε ατομικά
Μια εταιρεία ΠΡΕΠΕΙ να είναι
      στα Social Media
Λάθος!
Μια εταιρεία πρέπει να ακούει
      και να εξυπηρετεί
Πουλάω άρα Υπάρχω!


Μια εταιρεία υπάρχει ΕΠΕΙΔΗ
   υπάρχει ένας Πελάτης
Σε ποια social media πρέπει να
             είμαι;

    Τι ρούχα πρέπει να φοράς;
        Τι γλώσσα πρέπει να
           χρησιμοποιείς;
Λίγα λόγια για τη Virtual Trip

  We are switching to English now!

   Ναι, ακριβώς, επειδή αυτές τις
   διαφάνειες τις είχα έτοιμες 
Virtual Trip
Entrepreneurial Ecosystem

    Next Generation Angel
Investments Fund and Startup
         Accelerator
Innovation

• One of the most heavily overloaded
  terms of our era
• Everybody is talking about innovation,
  few really understand it, even fewer do
  materialize it
• No, it’s not about the next Nobel Prize
  – Neither it’s about nicely set-up
    spreadsheets resulting to amazing
    EBITDA…
What is the value of an idea?
Zero.


An idea turns valuable after –
    or, in the process of –
        materializing it.
Have people run out of
                ideas?

• Absolutely, not.
• People just do not try to turn their
  ideas to sustainable business activities.
• Plethora of reasons:
    – Lack of entrepreneurial culture in the
      society
    – Barriers by the legal system
    – Access to capital
    – Access to market
If you have to choose?
You do need both

• A startup needs Customers much more
  than it needs Capital
• However, securing financing in the very
  early stage is an “if and only if”
  condition
What else does a
         startup actually need?

•   Management & Strategy Consulting
•   Mentoring / Coaching Services
•   Legal advisory
•   Marketing communications
•   Administrative Services
•   Infrastructure
    – Focus to MIS / IT
Entrepreneurial Ecosystem

 • http://en.wikipedia.org/wiki/Entrepreneurial_ecosystem

  “An entrepreneurial ecosystem is a group of non-competing
companies, including start-ups, established companies and one or
 more coordination entities, which share the same vision, values,
 culture, strategy and business processes and decide to form an
 organization in order to explore economies of scale in business
   functions such as business development, financing, market
  analysis, marketing communications, IT / MIS infrastructure,
human capital management, legal support, financial & accounting
                          management”



  © Dimitris Tsigos | Virtual Trip, November 29th 2009
Ecosystem Services

•   Strategy – Advisory Services
•   Financing – Access to Capital
•   Business Development – Access to Markets
•   Talent Management
•   Financials & Accounting Management
•   MIS & IT Infrastructure
•   Marketing Communications
•   Legal Advisory
•   Business Administration
•   Offices / facilities
Background
• Virtual Trip Ltd was founded in September 2000 at the
  Science & Technology Park of Crete
• Initially focused to consulting, development & integration
  projects
• Started a s/w vendor activity in 2003 and spawn products
  out as subsidiary companies
• Created a central business unit for common strategy,
  business development and administrative tasks
• Virtual Trip Group became a gold member of EBAN in 2009
  as an “early stage investor”
• Virtual Trip España SL and Actech LLC founded in 2009
• Entrepreneurial Ecosystem LLC founded in SF/CA in
  February 2012
Our Vision

•       “The Virtual Trip Entrepreneurial Ecosystem aims to be
    recognized as a leading international start-ups incubator in
                          the ICT sector.”


                • Materializing Innovation

    • “Our start-ups create value through high technology for
      their Customers and their socioeconomic environment”
Ecosystem Figures
• Personnel: 5 → 45
• Revenues: 100K€ → 10.5M€
• International presence
   – Antenna office in Madrid, Spain since January 2009
   – Subsidiary in Ohio, US since September 2009
   – Antenna offices in SF and soon in London, Budapest,
     Brussels
• Broad spectrum of markets, products & services
   – Products: SOLO Gateway, eFront e-Learning, mVision,
     Insurance Manager, Diagramma, OpenVote, S4Trips,
     Verita
   – Services: S/W Engineering, Systems Consulting, GIS, e-
     Learning, Mobile applications
   – Markets: Mobile and Fixed-line Operators , Small &
     medium businesses, Infotainment, Advertising, Education
     & Training, e-Government
The Virtual Trip Group

•   Incubation Services
     –   Entrepreneurial Ecosystem LLC, www.entrepreneurialecosystem.eu
•   Services
     –   Virtual Trip Ltd, www.vtrip.net
     –   Infomap SA, www.infomap.gr
     –   Next Generation Learning Services SA, www.ngls.com.gr
•   Vendors
     –   Epignosis Ltd, www.efrontlearning.net
     –   MVNS SA, www.mvns.mobi
     –   AbZorba Games, www.abzorbagames.com
     –   SOLO Gateway SA, www.sologateway.com
     –   Insurance Manager SA, www.insurancemanager.gr
     –   Diagramma Ltd, www.diagramma.in
     –   S4Trips Ltd, www.s4trips.com
     –   Verita Ltd, www.veritadv.com
•   Distributors
     –   Actech LLC, www.actechco.com
     –   IT Center Ltd, www.itcenter.gr
•   Antenna offices
     –   Virtual Trip Madrid, London, Brussels, Budapest
Management Team
• Executive
   – Dimitris Tsigos, Group Founder & Chief Executive Officer
        • www.linkedin.com/in/tsigos
   –   Thanassis Parathyas, Director Virtual Trip
   –   Thanassis Papagelis, Director eFront e-Learning
   –   Manos Moschous, Director AbZorba Games
   –   Vangelis Mihalopoulos, Director SOLO Gateway
   –   Giorgos Kripotos, Director Insurance Manager
   –   Katerina Kastriti, HR Director

• Non – Executive
   – Prof. Christos N. Nikolaou, Non-Executive President
        • Greek National Education Council, Rector of the University
          of Crete
        • www.linkedin.com/in/christosnikolaou
The Ecosystem Strategy

• 2000 – 2010
  – Investing in Internet Technologies start-
    ups
• 2010 – 2020
  – Investing in Cloud Computing and
    Software-as-a-Service start-ups
How has Virtual Trip
              been financed?

• We tried for the famous 3Fs
   – Unfortunately, we were limited to friends & family 
• Great support by the banking system
   – Not because of our innovation or extroversion, but
     because of the revenue materialized out of the
     integration projects and the collaterals that were offered
• Many services projects in Greece, both private and
  public sector
• 30+ R&D grants by the European Commission and the
  GSRT
• Not, it has not been efficient. It has worked, however.
The next step?

• Looking for an IPO opportunity and /or a
  strategic investor for Virtual Trip Holdings
• Looking for receiving VC funding for mature
  spin-outs, like eFront, SOLO Gateway and
  AbZorba Games
• Keep investing to existing ecosystem
  members and actively looking for investment
  opportunities in high-tech startups
• Focus to creating even better “access to
  market” channels and improving quality of
  offered ecosystem services
Thank you 

20120608 tsigos.v trip_social_media

  • 1.
    City Unity College Diplomain Social Media Δημήτρης Τσίγκος Founder & CEO Virtual Trip Αθήνα, 8 Ιουνίου 2012
  • 2.
    «Πώς ένας start-upentrepreneur μπορεί να αξιοποιήσει τα social media»
  • 3.
    Επιχειρηματικότητα «Πώς ένας start-up entrepreneur μπορεί να αξιοποιήσει τα social media»
  • 4.
    • Eίναι τοίδιο με το «κάνω εταιρεία»; • Όχι, είναι μια στάση ζωής! • Γιατί υπάρχει μια εταιρεία;
  • 5.
    Πουλάω άρα Υπάρχω! Μιαεταιρεία υπάρχει ΕΠΕΙΔΗ υπάρχει ένας Πελάτης
  • 6.
    Start-up «Πώς ένας start-up entrepreneur μπορεί να αξιοποιήσει τα social media»
  • 7.
    • Νέα επιχείρηση – Μέχρι 5 ετών • Ταχείας ανάπτυξης – Προοπτικές • Καινοτόμος
  • 8.
    Κοινωνία «Πώς ένας start-up entrepreneur μπορεί να αξιοποιήσει τα social media»
  • 9.
    Αξιοποίηση «Πώς ένας start-up entrepreneur μπορεί να αξιοποιήσει τα social media»
  • 10.
    Πάνω απ’όλα ακούω& σέβομαι τον Πελάτη
  • 11.
    Όχι μόνο γιασήμερα αλλά και για αύριο Remember: «Boiling Frog»
  • 12.
  • 13.
  • 15.
    Social Media «Πώς ένας start-up entrepreneur μπορεί να αξιοποιήσει τα social media»
  • 16.
    Ζητήστε τη βοήθειαενός εξειδικευμένου Social Media Consultant
  • 17.
  • 18.
    • He knowsno fear. • He knows no danger. • He knows nothing!
  • 19.
  • 20.
    Τα social media& τα mobile apps είναι το νέο dotcom bubble http://www.slideshare.net/tsigos/ social-media-innovation
  • 21.
    Dot-com bubble http://en.wikipedia.org/wiki/Dot-com_bubble The dot-com bubble (also referred to as the Internet bubble and the Information Technology Bubble) was a speculative bubble covering roughly 1995–2000 (with a climax on March 10, 2000, with the NASDAQ peaking at 5132.52 in intraday trading before closing at 5048.62) during which stock markets in industrialized nations saw their equity value rise rapidly from growth in the Internet sector and related fields. While the latter part was a boom and bust cycle, the Internet boom is sometimes meant to refer to the steady commercial growth of the Internet with the advent of the world wide web, as exemplified by the first release of the Mosaic web browser in 1993, and continuing through the 1990s.
  • 22.
    Από το ΤΙστο ΓΙΑΤΙ
  • 23.
    • Να βρείτετιείναι αυτό που σας ευχαριστεί να κάνετε • Να σκεφθείτε έναν δημιουργικό τρόπο να το κάνετε με οικονομικά βιώσιμο τρόπο • Να έχετε πάντα στο μυαλό σας πως δεν μπορείτε να διασωθείτε ατομικά
  • 24.
    Μια εταιρεία ΠΡΕΠΕΙνα είναι στα Social Media
  • 25.
  • 26.
    Μια εταιρεία πρέπεινα ακούει και να εξυπηρετεί
  • 27.
    Πουλάω άρα Υπάρχω! Μιαεταιρεία υπάρχει ΕΠΕΙΔΗ υπάρχει ένας Πελάτης
  • 28.
    Σε ποια socialmedia πρέπει να είμαι; Τι ρούχα πρέπει να φοράς; Τι γλώσσα πρέπει να χρησιμοποιείς;
  • 29.
    Λίγα λόγια γιατη Virtual Trip We are switching to English now! Ναι, ακριβώς, επειδή αυτές τις διαφάνειες τις είχα έτοιμες 
  • 30.
    Virtual Trip Entrepreneurial Ecosystem Next Generation Angel Investments Fund and Startup Accelerator
  • 31.
    Innovation • One ofthe most heavily overloaded terms of our era • Everybody is talking about innovation, few really understand it, even fewer do materialize it • No, it’s not about the next Nobel Prize – Neither it’s about nicely set-up spreadsheets resulting to amazing EBITDA…
  • 32.
    What is thevalue of an idea?
  • 33.
    Zero. An idea turnsvaluable after – or, in the process of – materializing it.
  • 34.
    Have people runout of ideas? • Absolutely, not. • People just do not try to turn their ideas to sustainable business activities. • Plethora of reasons: – Lack of entrepreneurial culture in the society – Barriers by the legal system – Access to capital – Access to market
  • 35.
    If you haveto choose?
  • 36.
    You do needboth • A startup needs Customers much more than it needs Capital • However, securing financing in the very early stage is an “if and only if” condition
  • 37.
    What else doesa startup actually need? • Management & Strategy Consulting • Mentoring / Coaching Services • Legal advisory • Marketing communications • Administrative Services • Infrastructure – Focus to MIS / IT
  • 38.
    Entrepreneurial Ecosystem •http://en.wikipedia.org/wiki/Entrepreneurial_ecosystem “An entrepreneurial ecosystem is a group of non-competing companies, including start-ups, established companies and one or more coordination entities, which share the same vision, values, culture, strategy and business processes and decide to form an organization in order to explore economies of scale in business functions such as business development, financing, market analysis, marketing communications, IT / MIS infrastructure, human capital management, legal support, financial & accounting management” © Dimitris Tsigos | Virtual Trip, November 29th 2009
  • 39.
    Ecosystem Services • Strategy – Advisory Services • Financing – Access to Capital • Business Development – Access to Markets • Talent Management • Financials & Accounting Management • MIS & IT Infrastructure • Marketing Communications • Legal Advisory • Business Administration • Offices / facilities
  • 41.
    Background • Virtual TripLtd was founded in September 2000 at the Science & Technology Park of Crete • Initially focused to consulting, development & integration projects • Started a s/w vendor activity in 2003 and spawn products out as subsidiary companies • Created a central business unit for common strategy, business development and administrative tasks • Virtual Trip Group became a gold member of EBAN in 2009 as an “early stage investor” • Virtual Trip España SL and Actech LLC founded in 2009 • Entrepreneurial Ecosystem LLC founded in SF/CA in February 2012
  • 42.
    Our Vision • “The Virtual Trip Entrepreneurial Ecosystem aims to be recognized as a leading international start-ups incubator in the ICT sector.” • Materializing Innovation • “Our start-ups create value through high technology for their Customers and their socioeconomic environment”
  • 43.
    Ecosystem Figures • Personnel:5 → 45 • Revenues: 100K€ → 10.5M€ • International presence – Antenna office in Madrid, Spain since January 2009 – Subsidiary in Ohio, US since September 2009 – Antenna offices in SF and soon in London, Budapest, Brussels • Broad spectrum of markets, products & services – Products: SOLO Gateway, eFront e-Learning, mVision, Insurance Manager, Diagramma, OpenVote, S4Trips, Verita – Services: S/W Engineering, Systems Consulting, GIS, e- Learning, Mobile applications – Markets: Mobile and Fixed-line Operators , Small & medium businesses, Infotainment, Advertising, Education & Training, e-Government
  • 44.
    The Virtual TripGroup • Incubation Services – Entrepreneurial Ecosystem LLC, www.entrepreneurialecosystem.eu • Services – Virtual Trip Ltd, www.vtrip.net – Infomap SA, www.infomap.gr – Next Generation Learning Services SA, www.ngls.com.gr • Vendors – Epignosis Ltd, www.efrontlearning.net – MVNS SA, www.mvns.mobi – AbZorba Games, www.abzorbagames.com – SOLO Gateway SA, www.sologateway.com – Insurance Manager SA, www.insurancemanager.gr – Diagramma Ltd, www.diagramma.in – S4Trips Ltd, www.s4trips.com – Verita Ltd, www.veritadv.com • Distributors – Actech LLC, www.actechco.com – IT Center Ltd, www.itcenter.gr • Antenna offices – Virtual Trip Madrid, London, Brussels, Budapest
  • 45.
    Management Team • Executive – Dimitris Tsigos, Group Founder & Chief Executive Officer • www.linkedin.com/in/tsigos – Thanassis Parathyas, Director Virtual Trip – Thanassis Papagelis, Director eFront e-Learning – Manos Moschous, Director AbZorba Games – Vangelis Mihalopoulos, Director SOLO Gateway – Giorgos Kripotos, Director Insurance Manager – Katerina Kastriti, HR Director • Non – Executive – Prof. Christos N. Nikolaou, Non-Executive President • Greek National Education Council, Rector of the University of Crete • www.linkedin.com/in/christosnikolaou
  • 46.
    The Ecosystem Strategy •2000 – 2010 – Investing in Internet Technologies start- ups • 2010 – 2020 – Investing in Cloud Computing and Software-as-a-Service start-ups
  • 47.
    How has VirtualTrip been financed? • We tried for the famous 3Fs – Unfortunately, we were limited to friends & family  • Great support by the banking system – Not because of our innovation or extroversion, but because of the revenue materialized out of the integration projects and the collaterals that were offered • Many services projects in Greece, both private and public sector • 30+ R&D grants by the European Commission and the GSRT • Not, it has not been efficient. It has worked, however.
  • 48.
    The next step? •Looking for an IPO opportunity and /or a strategic investor for Virtual Trip Holdings • Looking for receiving VC funding for mature spin-outs, like eFront, SOLO Gateway and AbZorba Games • Keep investing to existing ecosystem members and actively looking for investment opportunities in high-tech startups • Focus to creating even better “access to market” channels and improving quality of offered ecosystem services
  • 49.