Mastercourse Hortibusiness

Editor's Notes

• #19: Internet originated as a technology for connecting computers in the 1970s, breakthrough in the 1990sInternet of Content/People:Van ‘read-only’ internet, naaractievegebruikersDelen van content: video’s (YouTube), foto’s (Flicker), kennis (Wikipedia, Semantic Web)Internet of ServicesInternet verovert de wereld van sofwareapplicatiesVan software en data op je PC, naar software en data in de cloud via Service Oriented ArchitectureImpact: gebruikerszienéénsoftwarepakket, maar onder de motorkapbestaat die uitallerleimodulen die over de helewereldstaan en data wordenstaan in de cloudNu zie je het begin daarvan: interoperability via webservices, data opslagbijDropboxVerwachting is datdit nu echtdoorzetnaarvolledige Software as Service oplossingen, eventueelgecombineerd met private clouds Internet of ThingsVan PCs met browser naareengrootscalaaan devices: smartphones, handhelds, vrachtauto’s, containers, Deensekarren, Europoolkratten, verpakkingen, individueleproducten, ...., internet is overal!Kerntechnologien:, RFID, embedded systems, sensors and actuators, wireless networks<Ditstelthogeeisenaan internet>
• #20: Explain the example of Safecity prototype in Arlanda.
• #25: 2007 – 2012 ICT Market DevelopmentsUsing a sample of 50 global ICT firms’ annual and quarterly reportsNot: operators2007: pre-recession; 2009: peak of recessionUS sampleApple, HP, IBM, Microsoft, Dell, Amazon, Intel, Cisco, Google, Oracle, EMC, Qualcomm, CSC, eBay, Texas Instruments, Applied Materials, Micron, Motorola, Broadcom, Symantec, AMD, Yahoo, Facebook, Adobe, Juniper, SanDisk, FreescaleEU SampleNokia, Ericsson, Philips, SAP, Alcatel Lucent, Siemens Healthcare, Atos, Cap Gemini, STMicroelectronics, ASML, Infineon, NXP, IndraSistemas, DassaultSystèmes, TomTom, Software AG, ARM, Siemens IT SolutionsAsia SampleHTC (Taiwan), TSMC (Taiwan), LG (South Korea), Samsung (South Korea), Panasonic (Japan), Canon (Japan), Toshiba (Japan), Sony (Japan), Huawei (China), ZTE (China), Lenovo (China)
• #26: 2007 – 2012 ICT Market DevelopmentsUsing a sample of 50 global ICT firms’ annual and quarterly reportsNot: operators2007: pre-recession; 2009: peak of recessionUS sampleApple, HP, IBM, Microsoft, Dell, Amazon, Intel, Cisco, Google, Oracle, EMC, Qualcomm, CSC, eBay, Texas Instruments, Applied Materials, Micron, Motorola, Broadcom, Symantec, AMD, Yahoo, Facebook, Adobe, Juniper, SanDisk, FreescaleEU SampleNokia, Ericsson, Philips, SAP, Alcatel Lucent, Siemens Healthcare, Atos, Cap Gemini, STMicroelectronics, ASML, Infineon, NXP, IndraSistemas, DassaultSystèmes, TomTom, Software AG, ARM, Siemens IT SolutionsAsia SampleHTC (Taiwan), TSMC (Taiwan), LG (South Korea), Samsung (South Korea), Panasonic (Japan), Canon (Japan), Toshiba (Japan), Sony (Japan), Huawei (China), ZTE (China), Lenovo (China)
• #27: "Positive network effects increase the value of a good or service as more people use or adopt it. The simplest network effects are direct: increases in usage lead to direct increases in the value of the system. Telephone services is a great example of this. The more people available to call, the more valuable the system becomes."1-sided: e.g. the telephone systemMetcalfe's law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system (n2). 2-sided:Often platforms bring together two distinct user groups and create two-sided markets, also called two-sided networks. They have to participate both for a market to exist.They need a platform to find each other.They are useful in explaining many free pricing or ‘freemium’ strategies where one user group gets free use of the platform in order to attract the other user group, e.g. nightclubs, Adobe’s PDF reader.Stakes are high: Apple vs Samsung, ecosystem war. 3rd side: device manufacturer.
• #28: Both sides need to participate for the market to exist.Once it’s going, it’s easy to get going (like a snowball rolling down hill). Virtuous cycle.How to get started? And who is paying for this?For platforms, apps, and users
• #33: These sectors together have a huge potential impact on the European economy and society.EU turnover: 1,500 billion €Efficiency: 148-220 billion € savingsSustainability: 26.5% of CO2 emissionsHere you see a picture of the business network we are dealing with (farmers, carriers, retail, customs, etc.)They are challenged by all kind of ICT-related developments, such as:High-quality customer applications, end2end visibility, M2M communication, etc.But there are currently still quite some bottlenecks to be solved, such as:Interoperability between current inter-enterprise information systems (still use of paper, fax, phone, etc.)Tracking and tracing possibilities are still limited (especially e.g. if you want to know what happened to your food between production and consumption)Especially for SMEs, software is relatively expensive, while the need for flexible, customized solutions has increasedThese bottlenecks are the reason for current limited and rather fixed business collaboration networks, hampering innovation in generalThrough conceptual prototypes in phase 1 we have made it plausible that FI will significantly contribute to overcoming these bottlenecks by facilitating:...seamless cross-organizational collaboration…unprecedented transparency, visibility and control of processes…rapid, easy, low cost development and deployment of customized solutions…agile formation of business networks and ecosystems
• #34: Red rectangles: new partners that were not in SmartAgriFood or FInest
• #36: This will be achieved by the FIspace platform, which is a cloud-based solution for business collaboration.This platform is represented by the big rectangle in the middle, consisting of several components:FIspace store (similar to the Apple App Store or Google Play), which offers a range of apps and services supporting B2B collaborationBecause apps are characterized by simple, lightweight functionalities, this collaboration is supported by a B2B collaboration core that handles object states, event handling, (re-)planning processes, etc.Further embedding and integration is supported by the other layers:System & Data IntegrationSecurity, Privacy and Trust managementAnd an operating environment to make it runningThe apps are planned to be developed through the open call in Phase 2 and large scale expansion in Phase 3. Therefore we develop and offer aSoftware development toolkitFinally, the whole platform is approachable through front-ends, which are typicallycockpit-type of web browser applicationsAll these components will use, and therewith validate, several GEs from FI-Ware and - at the other side – eight trials will validate and demonstrate the FIspace platform