2015 march 5 learning from live systems, josh seiden @ lean agile-practitioners meetup
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The document discusses the creation of a 2-sided online marketplace by the Taproot Foundation to connect service seekers with providers, highlighting features, project goals, and a timeline for development. It shares insights on the success and impact of the marketplace through user testimonials and emphasizes key principles for working effectively, such as funding outcomes and fostering a culture of experimentation. The presentation promotes a new model of continuous programs rather than isolated projects to enhance social change efforts.
![User proposes hashtag, 2007
@jseiden
“ how do you feel about using # (pound)
for groups. As in #barcamp [msg]? ”
- Chris Messina, Aug 23 2007](https://image.slidesharecdn.com/2015march5learningfromlivesystemsjoshseidenlean-agile-practitionersmeetup-150306120020-conversion-gate01/85/2015-march-5-learning-from-live-systems-josh-seiden-lean-agile-practitioners-meetup-5-320.jpg)
![Twitter officially supports hashtags, 2009
@jseiden
“ how do you feel about using # (pound)
for groups. As in #barcamp [msg]? ”
- Chris Messina, Aug 23 2007
Twitter adds hyperlinks to all hashtags
used in tweets.](https://image.slidesharecdn.com/2015march5learningfromlivesystemsjoshseidenlean-agile-practitionersmeetup-150306120020-conversion-gate01/85/2015-march-5-learning-from-live-systems-josh-seiden-lean-agile-practitioners-meetup-6-320.jpg)
![PROJECT GOALS
Create a 2-Sided, Online Marketplace.
Desired Functionality:
A web-based “Marketplace” should allow users to identify their needs,
identify providers of desired services, get matched with qualified providers
of these services, initiate communication with these providers, access
project management guides and content provided, and report on the
success or failure of the project.
Desired Outcome:
Service seekers and service providers will be able to find each other in
greater numbers and complete more projects than would otherwise be
possible if they had to rely on the [existing offline] process alone.
@jseiden](https://image.slidesharecdn.com/2015march5learningfromlivesystemsjoshseidenlean-agile-practitionersmeetup-150306120020-conversion-gate01/85/2015-march-5-learning-from-live-systems-josh-seiden-lean-agile-practitioners-meetup-21-320.jpg)
![DELIVERING VALUE
@jseiden
“[We were] thrilled to have the opportunity to work with a
videographer from the Marketplace to develop a short video
documenting our impact in the community. We planned to
showcase the video at our annual gala, but Pauline’s vision,
ambition and professionalism motivated us to not only hold a
screening, but submit the short documentary for a national
Sundance contest. Once again, kudos to The Marketplace for a
great match!”
“If i sound overenthusiastic, I just can’t tell you how happy we are
to have the [service provider] on board.”
“I’d love to [post more projects on [The Marketplace]. We are
thrilled and I’m looking forward to the next one.”](https://image.slidesharecdn.com/2015march5learningfromlivesystemsjoshseidenlean-agile-practitionersmeetup-150306120020-conversion-gate01/85/2015-march-5-learning-from-live-systems-josh-seiden-lean-agile-practitioners-meetup-36-320.jpg)
![PROJECT GOALS
Create a 2-Sided, Online Marketplace.
Desired Functionality:
A web-based “Marketplace” should allow users to identify their needs,
identify providers of desired services, get matched with qualified providers
of these services, initiate communication with these providers, access
project management guides and content provided, and report on the
success or failure of the project.
Desired Outcome:
Service seekers and service providers will be able to find each other in
greater numbers and complete more projects that would otherwise be
possible if they had to rely on the [existing offline] process alone.
@jseiden](https://image.slidesharecdn.com/2015march5learningfromlivesystemsjoshseidenlean-agile-practitionersmeetup-150306120020-conversion-gate01/85/2015-march-5-learning-from-live-systems-josh-seiden-lean-agile-practitioners-meetup-40-320.jpg)
![PROJECT GOALS
Create a 2-Sided, Online Marketplace.
Desired Functionality:
A web-based “Marketplace” should allow users to identify their needs,
identify providers of desired services, get matched with qualified providers
of these services, initiate communication with these providers, access
project management guides and content provided, and report on the
success or failure of the project.
Desired Outcome:
Service seekers and service providers will be able to find each other in
greater numbers and complete more projects that would otherwise be
possible if they had to rely on the [existing offline] process alone.
@jseiden](https://image.slidesharecdn.com/2015march5learningfromlivesystemsjoshseidenlean-agile-practitionersmeetup-150306120020-conversion-gate01/85/2015-march-5-learning-from-live-systems-josh-seiden-lean-agile-practitioners-meetup-41-320.jpg)
![47
Smule was founded [by Jeff Smith] and a group of Stanford and Princeton
music PhD’s, including Dr. Ge Wang… a Stanford professor at the Center for
Computer Research in Music and Acoustics (CCRMA) and director of the
Stanford Laptop Orchestra. It also turns out that Sonic Lighter is not Smule’s
end goal. Rather, its a demonstration app for a new audio programming
language called ChucK.
- TechCruch, Sept 26, 2008](https://image.slidesharecdn.com/2015march5learningfromlivesystemsjoshseidenlean-agile-practitionersmeetup-150306120020-conversion-gate01/85/2015-march-5-learning-from-live-systems-josh-seiden-lean-agile-practitioners-meetup-47-320.jpg)
2015 march 5 learning from live systems, josh seiden @ lean agile-practitioners meetup
- 1. @jseiden LearningFromLiveSystems Agile/LeanMeetUp March5,2015 Josh Seiden Principal Neo New York [email protected] @jseiden
- 3. Me and my #hashtags @jseiden Josh Seiden www.neo.com @neoinnovate @jseiden #leanUX #NoEstimates #leanUXbook
- 5. User proposes hashtag, 2007 @jseiden “ how do you feel about using # (pound) for groups. As in #barcamp [msg]? ” - Chris Messina, Aug 23 2007
- 6. Twitter officially supports hashtags, 2009 @jseiden “ how do you feel about using # (pound) for groups. As in #barcamp [msg]? ” - Chris Messina, Aug 23 2007 Twitter adds hyperlinks to all hashtags used in tweets.
- 14. LEARNING FROM LIVE SYSTEMS: 1. THE BRIEF 2. CASE STUDY 3. KEYS TO WORKING THIS WAY @jseiden
- 16. The Taproot Foundation drives social change by leading, mobilizing, and engaging professionals in pro bono service. @jseiden
- 18. CREATE AN ONLINE MARKETPLACE. @jseiden Skilled Volunteer Non-profit organization
- 19. @jseiden
- 20. @jseiden ?
- 21. PROJECT GOALS Create a 2-Sided, Online Marketplace. Desired Functionality: A web-based “Marketplace” should allow users to identify their needs, identify providers of desired services, get matched with qualified providers of these services, initiate communication with these providers, access project management guides and content provided, and report on the success or failure of the project. Desired Outcome: Service seekers and service providers will be able to find each other in greater numbers and complete more projects than would otherwise be possible if they had to rely on the [existing offline] process alone. @jseiden
- 24. Initial Project Timeline @jseiden RESEARCH PRODUCTION 8 weeks 12 weeks GO LIVE. START BUILD. ?
- 25. Project Timeline: Concierge MVP @jseiden RESEARCH PRODUCTION 8 weeks 12 weeks GO LIVE. START BUILD.
- 26. INDEX DETAIL 2 STATIC PAGES
- 27. Helpest
- 30. Metrics on Day 1 @jseiden RESEARCH PRODUCTION 8 weeks 12 weeks START BUILD.
- 35. Projects posted: 280 Projects inquiries: 268 Total Inquiries: 936 Calls scheduled: 406 Project matches made: 134 STATE OF THE MARKETPLACE
- 36. DELIVERING VALUE @jseiden “[We were] thrilled to have the opportunity to work with a videographer from the Marketplace to develop a short video documenting our impact in the community. We planned to showcase the video at our annual gala, but Pauline’s vision, ambition and professionalism motivated us to not only hold a screening, but submit the short documentary for a national Sundance contest. Once again, kudos to The Marketplace for a great match!” “If i sound overenthusiastic, I just can’t tell you how happy we are to have the [service provider] on board.” “I’d love to [post more projects on [The Marketplace]. We are thrilled and I’m looking forward to the next one.”
- 37. 3KEYS TO WORKING THIS WAY @jseiden
- 38. KEYS TO WORKING THIS WAY 1. FUND OUTCOMES 2. CREATE THE CONVERSATION 3. PROGRAMS, NOT PROJECTS 4. CREATE A SANDBOX 5. CREATE A CULTURE OF YES @jseiden
- 40. PROJECT GOALS Create a 2-Sided, Online Marketplace. Desired Functionality: A web-based “Marketplace” should allow users to identify their needs, identify providers of desired services, get matched with qualified providers of these services, initiate communication with these providers, access project management guides and content provided, and report on the success or failure of the project. Desired Outcome: Service seekers and service providers will be able to find each other in greater numbers and complete more projects that would otherwise be possible if they had to rely on the [existing offline] process alone. @jseiden
- 41. PROJECT GOALS Create a 2-Sided, Online Marketplace. Desired Functionality: A web-based “Marketplace” should allow users to identify their needs, identify providers of desired services, get matched with qualified providers of these services, initiate communication with these providers, access project management guides and content provided, and report on the success or failure of the project. Desired Outcome: Service seekers and service providers will be able to find each other in greater numbers and complete more projects that would otherwise be possible if they had to rely on the [existing offline] process alone. @jseiden
- 43. 3.2 CREATE THE CONVERSATION @jseiden
- 46. 46
- 47. 47 Smule was founded [by Jeff Smith] and a group of Stanford and Princeton music PhD’s, including Dr. Ge Wang… a Stanford professor at the Center for Computer Research in Music and Acoustics (CCRMA) and director of the Stanford Laptop Orchestra. It also turns out that Sonic Lighter is not Smule’s end goal. Rather, its a demonstration app for a new audio programming language called ChucK. - TechCruch, Sept 26, 2008
- 49. 3.3 PROGRAMS, NOT PROJECTS @jseiden
- 50. What’s Wrong With This Timeline? @jseiden RESEARCH PRODUCTION 8 weeks 12 weeks
- 52. Changes to funding models • No more “projects.” Think standing programs, standing teams. • New contract models with vendors: fee for service, vs. fee for deliverables • Regular funding reviews based on outcomes. @jseiden
- 53. 3.4 CREATE A SANDBOX @jseiden
- 54. SANDBOX: A SAFE PLACE TO PLAY 1. INFRASTRUCTURE: Releases, A/B Testing, Feature flags. 2. CULTURE: Permission to experiment and fail. 3. BUSINESS RULES: Understand the limits. Negotiate boundaries. 4. BRAND PROTECTION: Respect for the brand. @jseiden
- 55. 3.5 CREATE A CULTURE OF YES @jseiden
- 58. KEYS TO WORKING THIS WAY 1. FUND OUTCOMES 2. CREATE THE CONVERSATION 3. PROGRAMS, NOT PROJECTS 4. CREATE A SANDBOX 5. CREATE A CULTURE OF YES @jseiden
- 60. ATTRIBUTIONS • Incognito designed by Alen Krummenacher from the thenounproject.com • Computer designed by Edward Boatman from the thenounproject.com • Cloud designed by Edward Boatman from the thenounproject.com • Smartphone designed by George Agpoon from the thenounproject.com • Building designed by Mundo from the thenounproject.com @jseiden