US Startup
Outlook 2019
Key insights from the Silicon Valley Bank
Startup Outlook Survey
For the 10th year, Silicon Valley Bank is proud to present
our Startup Outlook Report. The innovation economy has
expanded greatly in the US and abroad in the past decade,
and so has Startup Outlook. In our first report, we surveyed
300 people, most of them in California. The 2019 report
includes the perspectives of nearly 1,400 technology and
healthcare founders and executives primarily in major
innovation hubs across the US, the UK, China and, for the
first time, Canada.
In their responses this year, many startups tell us they expect business conditions
to improve in 2019, and they are making plans to hire employees and raise capital.
I love the fact that entrepreneurs are optimistic thinkers — after all, where would
we be if they didn’t have a positive outlook? At the same time, they are realistic
about the challenges they may face, whether hiring top talent, planning exits
during volatile markets or navigating geopolitical uncertainty (read: US-China
trade tensions and Brexit).
Looking at the first report from 10 years ago, I noted that hiring top talent was
a concern then — even with high unemployment rates coming out of the Great
Recession. Today, we hear how hiring challenges affect businesses in every
major innovation hub, whether due to unprepared workforces, immigration
policies or competition with tech giants. Entrepreneurs seldom speak with one
voice, but this report underscores the unified need to find solutions — or risk a
slowdown in innovation.
A small but interesting measure highlights the speed of innovation: The report of
10 years ago did not mention, for example, AI, autonomous cars or blockchain —
now pioneering technologies. This year, we asked respondents to predict what the
most promising technologies will be a decade from now. Check out the reports
to see what each country chose.
One more shift: Today, the innovation economy, with its size and complexity,
is a key barometer of the overall economy in many places and is subject to
macroeconomic tailwinds and headwinds. Whether 2019 will be a turning point
for global economies is hard to know. But we do know that innovators are adept
at uncovering opportunities and overcoming challenges. That is one constant
I don’t expect will change.
We hope you find useful takeaways in this report to help your company succeed.
Thank you for your interest. Let us know what you think.
Greg Becker
CEO, Silicon Valley Bank
LETTER FROM SVB CEO
Startups are focused on innovating
despite uncertainty
US STARTUP OUTLOOK 2019 2
ABOUT THE STARTUP OUTLOOK SURVEY
About the Startup Outlook Survey
Our annual survey of startup executives offers insights into what is on the minds of technology and healthcare leaders. For the 2019
report, we received responses from startup executives in innovation hubs primarily in the US, the UK, Canada and China.
Total
respondents	
Primary place of business Ownership Founder
gender
Revenue stage
(USD)
Companies with at least
one founder born outside
their primary country
Industry sector Size Company age Profitable
1,377 66%
Technology
(net)
95%
Private
59%
US
18%
Pre-revenue
28%
At least
one female
founder
57%
0–25
employees
52%
Yes
16%
Healthcare
(net)
5%
Public
8%
UK
67%
< $25 million
in revenue
72%
Male-only
founder(s)
8%
Other
50%
US
69%
UK
49%
Canada
8%
Canada
25%
26–100
employees
62%
< 5 years
old
38%
> 5 years
old
48%
No
18%
Other
17%
China
15%
≥ $25 million
in revenue
18%
> 100
employees
US STARTUP OUTLOOK 2019 3
Many US
startups expect
business
conditions
to improve
Six in 10 US entrepreneurs, typically
a positive-thinking group, expect
business conditions to improve
compared with 2018. Nine percent
believe that conditions will grow
worse, a slight uptick.
Describe your outlook on business conditions for your
company this year compared with 2018.
BUSINESS CONDITIONS
Will be better Will stay the same Will be worse
2018
2016
2019
2017
61%
57%
64%
34%
35%
29%
5%
8%
7%
60% 31% 9%
US STARTUP OUTLOOK 2019 4
Raising
capital grows
easier in the
past two years
Seventy-one percent of US
startups surveyed successfully
raised capital in 2018. Of those,
one-quarter say the current
fundraising environment is not
challenging. VCs and private
equity firms have been investing
larger rounds in fewer deals,
focusing their capital on high-
performing startups; however,
pre-revenue companies and those
with smaller revenue streams
describe raising capital as
considerably more challenging.
What is your view of the current fundraising environment?
FUNDING
Note: Asked of private companies that successfully raised capital.
2017 2018 2019
Not challenging
12%
24% 24%
US STARTUP OUTLOOK 2019 5
Venture
capital is the
go-to source
of funding
Alternative financing sources
are a topic of great discussion
among startups and the media.
Still, half of US startups say
they expect their next source of
funding to be venture capital —
a steady level over the past
three years. Another 17 percent
say they expect to tap small
or individual investors for their
next funding round.
What do you expect to be your company’s
next source of funding?
FUNDING
Note: Asked of private US companies that successfully raised capital. Other sources of funding include bank debt, IPOs, mergers,
government grants, ICOs and crowd funding and represented 10% in 2017, 11% in 2018 and 10% in 2019.
Venture
capital
Angel/
micro VC/
individual
investor
Private
equity
Corporate
investor
Organic
growth
51%
13%
8%
11%
7%
54%
19%
6% 5% 5%
52%
17%
8% 7% 6%
2017 2018 2019
US STARTUP OUTLOOK 2019 6
Startups
say the most
realistic goal
is acquisition
Several unicorns are lining up for
possible 2019 IPOs. But most US
startups say their more realistic
long-term goal is to be acquired —
long cited as the most common
path to an exit. A larger percentage
of startups compared with a year
ago say they don’t know what their
ultimate goal is, underscoring the
difficulty of planning an exit amid
increased market volatility.
What is the realistic long-term goal for your company?
FUNDING
Acquisition IPO Stay private Don’t know
50%
18% 16%
9%
57%
18% 17% 15%
2018 2019
US STARTUP OUTLOOK 2019 7
M&A activity
is healthy
Nearly 90 percent of US startups
believe that M&A activity will
maintain 2018 levels or increase.
With plentiful capital available,
many corporations, private equity
funds and scaling companies have
the resources to make acquisitions.
How do you think the M&A market will change in 2019?
50%
More
acquisitions
9%
Fewer
acquisitions 41%
No change
2018
42%
More
acquisitions
13%
Fewer
acquisitions 45%
No change
2019
FUNDING US STARTUP OUTLOOK 2019 8
AI is the most
promising sector
now — and
in the future
US entrepreneurs say AI and big
data are the technologies with the
most promise today. Looking ahead
a decade, they expect autonomous
transportation to make the biggest
leap in potential, taking the second
spot after AI.
FUNDING
Which areas will be the most promising in the
innovation economy?
2019
Note: Respondents could choose up to three responses.
AI
Big
data
Cybersecurity
Digitalhealth
Life
science
AI
Digitalhealth
Life
science
Autonom
ous
transportation
Cleantech/
energy
innovation
0%20%40%
In a decade
60%
US STARTUP OUTLOOK 2019 9
Startups plan
to hire but
find talent
search hard
More than 80 percent of
US startups say they plan to
add employees in 2019, but
29 percent recognize it is extremely
challenging to find talent with
the necessary skills to grow their
businesses. Another 62 percent
say it is somewhat challenging.
Startups are most in need of filling
product development/R&D, sales
and technical positions.
What are your projections for hiring new
employees in 2019?
HIRING AND TALENT
82%
Increase
workforce
1%
Reduce
workforce 17%
Stay the same
How challenging is it
to find workers with
the skills necessary to
grow your business?
29%
Extremely
challenging
62%
Somewhat
challenging
9%
Not very
challenging
2019
“We need to invest and
help drive a bigger
talent pool by making
STEM education more
accessible.”
CEO, software company
US STARTUP OUTLOOK 2019 10
Women are
gaining
more startup
leadership roles
The focus on gender parity in the
innovation ecosystem has increased
in recent years. While there is still
work to be done, US startups are
reporting some progress.
The percentage of startups with
at least one woman on the board
of directors has increased to
37 percent — the highest level
since SVB started tracking in 2015.
The percentage of startups with at
least one woman in an executive
position is 53 percent, an increase
of 10 percentage points compared
with last year.
SVB will publish an in-depth
report on Women in Technology
Leadership in H1 2019.
Percentage of startups with at least one woman
in a leadership position:
HIRING AND TALENT
2017 2018 2019
Women on board of directors Women in executive positions
30% 29%
37%
2017 2018 2019
46%
43%
53%
US STARTUP OUTLOOK 2019 11
PUBLIC POLICY
Access to talent
is the top
policy concern
As in past years, a majority of US
startups say access to talent is the
most important public policy issue
affecting companies like theirs.
Concern over healthcare costs for
employees and cybersecurity also
rank highly. And more startups
are citing consumer privacy than
in the past.
What are the most important public policy issues
affecting companies like yours?
Access to talent
Healthcare costs
Cybersecurity
Consumer privacy
Corporate taxes
International trade
63%
44%
40%
33%
22%
22%
Note: Respondents could choose up to three responses.
“The current rhetoric is
sending good foreign-
born talent overseas,
while we’re not doing
much to build the
infrastructure to ensure
that US residents can
also be well-trained
for these jobs.”
CEO, cleantech company
US STARTUP OUTLOOK 2019 12
China
33%
52%
15%
US
50%
33%
17%
PUBLIC POLICY
Many US
startups are
uneasy about
China trade
policy
Half of US startups say they
are concerned that trade policy
between the US and China will
hurt their businesses in 2019.
Two-thirds of Chinese startups
express concern about a
negative impact.
How concerned are you that trade policy between China
and the US will negatively impact your business in 2019?
“The US-China trade
war is an unknown
risk. We need a stable
operating environment.”
COO, software company
Not concerned Somewhat concerned Very concerned
US STARTUP OUTLOOK 2019 13
About Silicon Valley Bank
For more than 35 years, Silicon Valley Bank (SVB) has helped
innovative companies and their investors move bold ideas
forward, fast. SVB provides targeted financial services and
expertise through its offices in innovation centers around the
world. With commercial, international and private banking
services, SVB helps address the unique needs of innovators.
Learn more at svb.com/startup-outlook-report
© 2019 SVB Financial Group. All rights reserved. SVB, SVB FINANCIAL GROUP, SILICON VALLEY BANK, MAKE NEXT HAPPEN NOW and the chevron device are trademarks of SVB Financial Group, used under license.
Silicon Valley Bank is a member of the FDIC and the Federal Reserve System. Silicon Valley Bank is the California bank subsidiary of SVB Financial Group (Nasdaq: SIVB).

2019 Startup Outlook US Report

  • 1.
    US Startup Outlook 2019 Keyinsights from the Silicon Valley Bank Startup Outlook Survey
  • 2.
    For the 10thyear, Silicon Valley Bank is proud to present our Startup Outlook Report. The innovation economy has expanded greatly in the US and abroad in the past decade, and so has Startup Outlook. In our first report, we surveyed 300 people, most of them in California. The 2019 report includes the perspectives of nearly 1,400 technology and healthcare founders and executives primarily in major innovation hubs across the US, the UK, China and, for the first time, Canada. In their responses this year, many startups tell us they expect business conditions to improve in 2019, and they are making plans to hire employees and raise capital. I love the fact that entrepreneurs are optimistic thinkers — after all, where would we be if they didn’t have a positive outlook? At the same time, they are realistic about the challenges they may face, whether hiring top talent, planning exits during volatile markets or navigating geopolitical uncertainty (read: US-China trade tensions and Brexit). Looking at the first report from 10 years ago, I noted that hiring top talent was a concern then — even with high unemployment rates coming out of the Great Recession. Today, we hear how hiring challenges affect businesses in every major innovation hub, whether due to unprepared workforces, immigration policies or competition with tech giants. Entrepreneurs seldom speak with one voice, but this report underscores the unified need to find solutions — or risk a slowdown in innovation. A small but interesting measure highlights the speed of innovation: The report of 10 years ago did not mention, for example, AI, autonomous cars or blockchain — now pioneering technologies. This year, we asked respondents to predict what the most promising technologies will be a decade from now. Check out the reports to see what each country chose. One more shift: Today, the innovation economy, with its size and complexity, is a key barometer of the overall economy in many places and is subject to macroeconomic tailwinds and headwinds. Whether 2019 will be a turning point for global economies is hard to know. But we do know that innovators are adept at uncovering opportunities and overcoming challenges. That is one constant I don’t expect will change. We hope you find useful takeaways in this report to help your company succeed. Thank you for your interest. Let us know what you think. Greg Becker CEO, Silicon Valley Bank LETTER FROM SVB CEO Startups are focused on innovating despite uncertainty US STARTUP OUTLOOK 2019 2
  • 3.
    ABOUT THE STARTUPOUTLOOK SURVEY About the Startup Outlook Survey Our annual survey of startup executives offers insights into what is on the minds of technology and healthcare leaders. For the 2019 report, we received responses from startup executives in innovation hubs primarily in the US, the UK, Canada and China. Total respondents Primary place of business Ownership Founder gender Revenue stage (USD) Companies with at least one founder born outside their primary country Industry sector Size Company age Profitable 1,377 66% Technology (net) 95% Private 59% US 18% Pre-revenue 28% At least one female founder 57% 0–25 employees 52% Yes 16% Healthcare (net) 5% Public 8% UK 67% < $25 million in revenue 72% Male-only founder(s) 8% Other 50% US 69% UK 49% Canada 8% Canada 25% 26–100 employees 62% < 5 years old 38% > 5 years old 48% No 18% Other 17% China 15% ≥ $25 million in revenue 18% > 100 employees US STARTUP OUTLOOK 2019 3
  • 4.
    Many US startups expect business conditions toimprove Six in 10 US entrepreneurs, typically a positive-thinking group, expect business conditions to improve compared with 2018. Nine percent believe that conditions will grow worse, a slight uptick. Describe your outlook on business conditions for your company this year compared with 2018. BUSINESS CONDITIONS Will be better Will stay the same Will be worse 2018 2016 2019 2017 61% 57% 64% 34% 35% 29% 5% 8% 7% 60% 31% 9% US STARTUP OUTLOOK 2019 4
  • 5.
    Raising capital grows easier inthe past two years Seventy-one percent of US startups surveyed successfully raised capital in 2018. Of those, one-quarter say the current fundraising environment is not challenging. VCs and private equity firms have been investing larger rounds in fewer deals, focusing their capital on high- performing startups; however, pre-revenue companies and those with smaller revenue streams describe raising capital as considerably more challenging. What is your view of the current fundraising environment? FUNDING Note: Asked of private companies that successfully raised capital. 2017 2018 2019 Not challenging 12% 24% 24% US STARTUP OUTLOOK 2019 5
  • 6.
    Venture capital is the go-tosource of funding Alternative financing sources are a topic of great discussion among startups and the media. Still, half of US startups say they expect their next source of funding to be venture capital — a steady level over the past three years. Another 17 percent say they expect to tap small or individual investors for their next funding round. What do you expect to be your company’s next source of funding? FUNDING Note: Asked of private US companies that successfully raised capital. Other sources of funding include bank debt, IPOs, mergers, government grants, ICOs and crowd funding and represented 10% in 2017, 11% in 2018 and 10% in 2019. Venture capital Angel/ micro VC/ individual investor Private equity Corporate investor Organic growth 51% 13% 8% 11% 7% 54% 19% 6% 5% 5% 52% 17% 8% 7% 6% 2017 2018 2019 US STARTUP OUTLOOK 2019 6
  • 7.
    Startups say the most realisticgoal is acquisition Several unicorns are lining up for possible 2019 IPOs. But most US startups say their more realistic long-term goal is to be acquired — long cited as the most common path to an exit. A larger percentage of startups compared with a year ago say they don’t know what their ultimate goal is, underscoring the difficulty of planning an exit amid increased market volatility. What is the realistic long-term goal for your company? FUNDING Acquisition IPO Stay private Don’t know 50% 18% 16% 9% 57% 18% 17% 15% 2018 2019 US STARTUP OUTLOOK 2019 7
  • 8.
    M&A activity is healthy Nearly90 percent of US startups believe that M&A activity will maintain 2018 levels or increase. With plentiful capital available, many corporations, private equity funds and scaling companies have the resources to make acquisitions. How do you think the M&A market will change in 2019? 50% More acquisitions 9% Fewer acquisitions 41% No change 2018 42% More acquisitions 13% Fewer acquisitions 45% No change 2019 FUNDING US STARTUP OUTLOOK 2019 8
  • 9.
    AI is themost promising sector now — and in the future US entrepreneurs say AI and big data are the technologies with the most promise today. Looking ahead a decade, they expect autonomous transportation to make the biggest leap in potential, taking the second spot after AI. FUNDING Which areas will be the most promising in the innovation economy? 2019 Note: Respondents could choose up to three responses. AI Big data Cybersecurity Digitalhealth Life science AI Digitalhealth Life science Autonom ous transportation Cleantech/ energy innovation 0%20%40% In a decade 60% US STARTUP OUTLOOK 2019 9
  • 10.
    Startups plan to hirebut find talent search hard More than 80 percent of US startups say they plan to add employees in 2019, but 29 percent recognize it is extremely challenging to find talent with the necessary skills to grow their businesses. Another 62 percent say it is somewhat challenging. Startups are most in need of filling product development/R&D, sales and technical positions. What are your projections for hiring new employees in 2019? HIRING AND TALENT 82% Increase workforce 1% Reduce workforce 17% Stay the same How challenging is it to find workers with the skills necessary to grow your business? 29% Extremely challenging 62% Somewhat challenging 9% Not very challenging 2019 “We need to invest and help drive a bigger talent pool by making STEM education more accessible.” CEO, software company US STARTUP OUTLOOK 2019 10
  • 11.
    Women are gaining more startup leadershiproles The focus on gender parity in the innovation ecosystem has increased in recent years. While there is still work to be done, US startups are reporting some progress. The percentage of startups with at least one woman on the board of directors has increased to 37 percent — the highest level since SVB started tracking in 2015. The percentage of startups with at least one woman in an executive position is 53 percent, an increase of 10 percentage points compared with last year. SVB will publish an in-depth report on Women in Technology Leadership in H1 2019. Percentage of startups with at least one woman in a leadership position: HIRING AND TALENT 2017 2018 2019 Women on board of directors Women in executive positions 30% 29% 37% 2017 2018 2019 46% 43% 53% US STARTUP OUTLOOK 2019 11
  • 12.
    PUBLIC POLICY Access totalent is the top policy concern As in past years, a majority of US startups say access to talent is the most important public policy issue affecting companies like theirs. Concern over healthcare costs for employees and cybersecurity also rank highly. And more startups are citing consumer privacy than in the past. What are the most important public policy issues affecting companies like yours? Access to talent Healthcare costs Cybersecurity Consumer privacy Corporate taxes International trade 63% 44% 40% 33% 22% 22% Note: Respondents could choose up to three responses. “The current rhetoric is sending good foreign- born talent overseas, while we’re not doing much to build the infrastructure to ensure that US residents can also be well-trained for these jobs.” CEO, cleantech company US STARTUP OUTLOOK 2019 12
  • 13.
    China 33% 52% 15% US 50% 33% 17% PUBLIC POLICY Many US startupsare uneasy about China trade policy Half of US startups say they are concerned that trade policy between the US and China will hurt their businesses in 2019. Two-thirds of Chinese startups express concern about a negative impact. How concerned are you that trade policy between China and the US will negatively impact your business in 2019? “The US-China trade war is an unknown risk. We need a stable operating environment.” COO, software company Not concerned Somewhat concerned Very concerned US STARTUP OUTLOOK 2019 13
  • 14.
    About Silicon ValleyBank For more than 35 years, Silicon Valley Bank (SVB) has helped innovative companies and their investors move bold ideas forward, fast. SVB provides targeted financial services and expertise through its offices in innovation centers around the world. With commercial, international and private banking services, SVB helps address the unique needs of innovators. Learn more at svb.com/startup-outlook-report © 2019 SVB Financial Group. All rights reserved. SVB, SVB FINANCIAL GROUP, SILICON VALLEY BANK, MAKE NEXT HAPPEN NOW and the chevron device are trademarks of SVB Financial Group, used under license. Silicon Valley Bank is a member of the FDIC and the Federal Reserve System. Silicon Valley Bank is the California bank subsidiary of SVB Financial Group (Nasdaq: SIVB).