2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially Now That Signal Loss is More Prevalent?
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The document outlines a series of digital marketing panels scheduled for December 13th and 15th, focusing on addressing key challenges brands will face in 2023, including data utilization and online presence. It emphasizes the importance of leveraging data effectively, understanding customer insights, and building a robust audience strategy to stay competitive. The panels feature experts discussing current trends and strategies, along with opportunities for Q&A and resource sharing.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially Now That Signal Loss is More Prevalent?
- 1. T R I V I A T I M E said they would do at least half of their holiday shopping online this year A N S W E R : P R I Z E : Airpods 77% Learn more:
- 2. Digital Marketing Panels Solutions to The Biggest Challenges Your Brand Will Face Next Year DAY 1 | TUESDAY, DECEMBER 13TH How Do I Prepare For What’s Next in 2023? 10 – 10:45am PT | 1 – 1:45pm ET How Do I Diversify My Presence Online and Get My Brand in Front of More People? 11 – 11:45am PT | 2 – 2:45pm ET How Do I Effectively Use My Data, Especially Now That Signal Loss Is More Prevalent? 12 – 12:45 pm PT | 3 – 3:45pm ET DAY 2 | THURSDAY, DECEMBER 15TH How Can Social Perform Now That Content is Changing? 10 – 10:45am PT | 1 – 1:45pm ET How Do I Reach New Customers and Convert Audiences Into Customers? 11 – 11:45am PT | 2 – 2:45pm ET How Can I Be More Efficient With My Budget and Maximize The ROI of Each Dollar? 12 – 12:45 pm PT | 3 – 3:45pm ET
- 3. How Do I Effectively Use My Data, Especially Now That Signal Loss is More Prevalent?
- 4. Today’s Logistics Kerry Mallett Senior Content Specialist, Webinar Recording & slides will be in your inbox on Friday morning Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after!
- 5. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $3B #1 1000+
- 6. Some of Our Clients Our Recognition For commerce leaders of today and the future
- 7. Our Speakers LIZ EMERY VP, Mobile & Ad Tech LEAH LLOYD Group Director of CRM & Email BEN FRUTOS LifeCycle Marketing Director ALEC HAASE Product & Marketing Lead
- 8. Email SMS Push Web Social Klaviyo Customer Platform Experiences Workflow Builder / Campaign Automation / Condition Logic / Behavioral Logic / Logic Builder Learning Recommended Actions / Churn & LTV Prediction / Attribution Modeling / Reporting & Analysis Database Unified Profiles / Identity Resolution / Data Integrations / Dynamic Segmentation WITH 200+ DATA SOURCES Klaviyo Confidential 8
- 9. Hightouch: The Leader in Data Activation Personalize Marketing | Centralize Audience Management | Enrich Business Tools Hightouch activates customer data from the data warehouse to the many business applications used by marketing, sales & data teams Data Warehouse
- 10. Agenda ● Panel Discussion ● Our Panel Answers Your Most Pressing Questions 10
- 11. What is your biggest challenge right now in regards to data? ● Obtaining meaningful insights ● Death of third-party cookies ● Lack of data-driven culture within organization ● Staying ahead of the curve POLL
- 12. What is the biggest opportunity or solution in the space right now? What is the most important thing to do right now, and in 2023? How do I effectively use my data, especially now that signal loss is more prevalent? What is the biggest challenge in the space right now?
- 13. What is the biggest opportunity or solution in the space right now? What is the most important thing to do right now, and in 2023? How do I effectively use my data, especially now that signal loss is more prevalent? What is the biggest challenge in the space right now?
- 14. What is the biggest opportunity or solution in the space right now? What is the most important thing to do right now, and in 2023? How do I effectively use my data, especially now that signal loss is more prevalent? What is the biggest challenge in the space right now?
- 15. Key Takeaways 1. File this under data utilization easy win: make sure your zero and first-party data collection is not only consistent but gathered with compliance top of mind. 2. Using the right tools to have a single verified view of the customer will help you continue to grow strong relationships with them. 3. Building an audience strategy is essential – brands that develop proper data strategies will emerge as market leaders.
- 16. Schedule Your Consultation with a Data Expert
- 17. Q&A LIZ EMERY VP, Mobile & Ad Tech LEAH LLOYD Group Director of CRM & Email BEN FRUTOS LifeCycle Marketing Director ALEC HAASE Product & Marketing
- 18. 18 Stay informed on the future of digital marketing Visit our content hub ➜
- 19. Thank you!
- 20. Digital Marketing Panels Solutions to The Biggest Challenges Your Brand Will Face Next Year DAY 1 | TUESDAY, DECEMBER 13TH How Do I Prepare For What’s Next in 2023? 10 – 10:45am PT | 1 – 1:45pm ET How Do I Diversify My Presence Online and Get My Brand in Front of More People? 11 – 11:45am PT | 2 – 2:45pm ET How Do I Effectively Use My Data, Especially Now That Signal Loss Is More Prevalent? 12 – 12:45 pm PT | 3 – 3:45pm ET DAY 2 | THURSDAY, DECEMBER 15TH How Can Social Perform Now That Content is Changing? 10 – 10:45am PT | 1 – 1:45pm ET How Do I Reach New Customers and Convert Audiences Into Customers? 11 – 11:45am PT | 2 – 2:45pm ET How Can I Be More Efficient With My Budget and Maximize The ROI of Each Dollar? 12 – 12:45 pm PT | 3 – 3:45pm ET