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- 1. Assignment 21 – Representation In Music Videos (Gender) By Ben, Tom, Sam, Max
- 2. List of Artists • Drake • Soulja Boy • 50 Cent • Lil Yachty • Jay Z • French Montana • Kendrick Lamar • Wiz Khalifa
- 3. Who is represented? • In Rap music videos the male rappers are shown to be dominant and the overpowering of the two sexes. The male rappers are shows use violence if needed and to have expensive gold chains, this is done to show the wealth of the rappers, the wealth of the rappers is also supported by the frequent showing of the large amounts of money that they have. Men in rap music videos are also shown to be strong and ‘tuff’ • Women in music videos however on most occasions are shown to be a sexual objectified. The women in the video are presented to have a lust from the male rappers and to be reliant on them. The women are also shown to be wearing very little clothing therefor reinforcing the idea of them being used as a sexual objects. In this picture you can clearly see the rapper holding a gun, which reinforces the idea of violence of violence which surrounding the male rappers Here you can see the women wearing very little clothing which supports the idea of them being sexual objects
- 4. How are they Represented? • The male rappers are represented to be wealthily and dominating. This is shown by the camera and the artist drawing attention the rappers large amount of jewellery, money and large mansions. This representation allows audiences to see the wealth of the rappers, and to see the money they are making through music. Then are also represented to be the stronger sex and the more dominating sex, this representation is shown through the women having a clear lust for the men and the men sitting back and relaxing. • The women in these videos are represented to be sexual objects and have a lust for the rappers. This is done through the women wearing very little clothing and dancing sexually in front or around the male rappers, because the women are shown like this and represented to have a lust for the men, it creates an impression that their identity's are attached to the male rappers and are dependent on them. Here you can see the male artist showcasing all his money, this reinforces the wealth representation of them. Here you can see the women in very little clothing in an expensive surrounding, this reinforces the idea that women are sexual objects The rapper is surrounding himself in women which reinforces the idea that women are seen as possessions
- 5. Mise-En-Scene • The male rappers are usually presented to be dressed casually e.g. jeans and a t shirt. However what they are wearing is over powered by the gold chains and the jewellery. This adds to the idea that the rappers are wealthy and are not afraid to show off their wealth. The male rappers are also shown to have weapons which also reinforces the ‘tuff’ and street image that surrounds them. The male rappers can also be seen to be drinking and smoking to show off there party lifestyle. • Women in rap music videos are shown to wear very little. There costumes are usually underwear based or shown to be wearing swim wear. This is done to present the women as sexual objects and to show the sexual lust they have for the male rappers. The fact that they are wearing little clothing can also be seen as the women are vulnerable to the patriarchal society that have been created in the music videos. Here you can see the male rappers casual use of drugs and laid back clothing e.g. jeans and a jacket. Here you can see the lack of women's clothing and the sexual nature of them
- 6. Camera work Mid Shot The use of mid shot allows the audiences to see the male rappers wealth, chains and relation to violence, which adds to the idea of them being the dominant gender. The use of mid shot also allows the audiences to see the women in there lack of clothing, and focus on a particular park of their body. Use of Drone The use of a drone allows the audiences to see the large mansions and the lifestyle of the male rappers. The use of a drone allows the audience to gather a better idea of the use of setting that is being used in these music videos, which allows them to gather a better understanding of the song. Two Shot The use of two shots allows the audiences to see the relationship between both the male and the female in the music videos. The two shots allows the audience to see the lust the women have for the male rappers and the casual nature that the males rappers have towards the women. Wide Shot The use of wide shot allows the audience to see the full lifestyle of the rappers and to gather more information about the lifestyle. The use of wide shot also allows all the information to be on display and to show the relationship between both the sets of genders.
- 7. Relation to Target Audience • The target audience for this genre of music is male. • Women are sexually objectified in many of the music videos, the fact that they are seen as sexual objects will attract the male target audience for this genre of music and encourage them to watch the music video. The fact that the women are wearing very little clothing will encourage a male audience to want to watch the video, and the lifestyle of guns , money and drugs of the male rappers will also attract the male audiences as it is a stereotype that men are interested in money and drugs.
- 8. Will anyone find this offensive? • Male activities in the music videos – It is a possibility that people will find these videos offensive especially the male habits and choice of lifestyle that are clear in the video. The casual use of guns and drugs in the music videos may spark a reaction from the government and people who are not familiar with this type of lifestyle, because of this they may see the videos as a threat and become offended by it. • Women in the music videos – Feminists may be offended by the genre of music and the music videos that surround the music videos. They may find it offensive because women are clearly being objectified and are being shown as the less dominant of the two sexes.
- 9. Stereotype • These music videos and the genre of music reinforce the stereotype of males being the dominate genre and that women are reliant on them, however this stereotype is slowly decreasing as women are becoming in more positions of power. The music videos however do reinforce the stereotype of rappers as the videos show them taking drugs and living a care free lifestyle.
- 10. Other Representations • Age – The people that feature in these music videos are young adults/ teenagers. They are shown to be care free, drinking and doing drugs. This reinforces the idea that young people are wealthily and enjoy life. However it also supports the negative representation of drug abuse and drinking at young ages and having a lack of reasonability. • Class - The rappers lyrics show that they are proud of their class and where they have come from ‘the streets’ and their lower class background. By them showing of their money it shows they are proud of what the have accomplished and are not afraid to brag about it. • Region/Place – The music videos are shot in America, and in the cities that the rappers grew up in, this reinforces the idea that they are proud of their surroundings and where they grew up. • Ethnicity – The stereotype of black rappers as drug dealers and pimps and involved in gang grime is reinforces in their music video, as they proudly show off their guns and drugs, because they show badly show of their drugs and weapons they are reinforcing this stereotype and creating a negative representation of themselves.