22nd October 2009
Design⎢Rigor & Relevance
IASDR conference

Designers = Meta-epistemologists?

Questions of practicing design in the spaces of beyond-knowledge and the not-yet.
Ayako Fukuuchi, Hyaesook Yang & Jordan Dalladay-Simpson Goldsmiths, University of London, UK
Contents
Introduction
The self-reflective designer?
Prospect-offering within the design professions?
Design process as ecological growth?
Shifts in the values of the design professions?
An ethics of design?
Toward a common future?
Beyond-knowledge and future praxis?
Eudemonic future-action?
Introduction
The purpose of this paper
 To propose and ask questions about the future of our discipline.
 Encourage a state of positive growth through the paper.
 We believe that designers can play a more positive role in today’s world.
 We do not propose this paper as a truth-claim but as an

example of

questions and issues we believe important to finding and manifesting
a currently unthinkable, but possible and preferable future for both our
industry and our world.
The self-reflective designer?
Social
level

A design
professional
individual
level

The self-reflective designer
Recursive iteration
This is because any situated experience from an activity in flux
is itself relational to its surroundings.
Personal questions of professional practice…

“ So, I’ve learn a designer’s role through
whole my surrounding and the endless
loop. Yes, I was a designer. I am a
designer and may be I will be a designer
in the future… I might know it all but
what I’ve done with this and what I have
to do with this? ”( Hyaesook Yang, 2009)
Prospect-offering within the design professions?
on average 68 bikes were stolen in London every day in 2007/08
www.designcouncil.org.uk
Bike Lock: Out of Reach, Out of Harm,
Dominic Hargreaves

Problem-solving >

Biking schemes such as Bycyklen in Copenhagen, velib in Paris and bicing in Barcelona

possibility-finding >

prospect-offering
Synergy 1

WIN

WIN

designer

environment
Sy

Synergy 3

ne

rg

y

gy
er
n
Sy 6

5

Synergy 4

Synergy 2

WIN

WIN
client

society

Wood (2007) calls the win-win-win-win scenario in which
the client, society, environment and designer are all

in balance
Design process as ecological growth?
A design process model: seeding, evolutionary growth, and reseeding.

change through use

seeding thing

evolved thing

reseeding thing

Reflection towards reseeding

Design process

The process model based on The Seeding, Evolutionary Growth, and Reseeding (SER) Process
Model,1994 (c., L3D, University of Colorado). Giaccardi, E. (2005), Metadesign as an Emergent
Design Culture, p.11
A design process model: seeding, evolutionary growth, and reseeding.
the immediate need of

‘metadesign’
“extensive, holistic, consensual, ethical,
eco-mimetic practice of design” Wood (2007)
- multidisciplinary design approaches will be very
useful to maximise the seeding practice.
- knowledge and actions of the other expertises will be
essential for the designers’ role.
Shifts in the values of the design professions?
We are surrounded by design artifacts, from products to

lifestyles

“ design has placed itself more and more at the direct service of private interest.

”Clive Dilnot (2008)
Balancing sense and sensibility :
To negotiate double-edges factors into practice
using artifice

Flux coefficient
from past-state society

towards future-state society
current-state
society
Iterative binding

designing artifice

possible socio-cultural
evolutionary path

Design and use of artifice diagram – The remaking of socio-cultural values
All in all, the design process is never complete and alters its own further
action by manifesting unpredictable factors.
To make it simple, a

design can be a reflection of the
world manifested through a space of ‘not-yet’.
An ethics of design?
“To design is no longer to increase the stability of the
manmade world: it is to alter, for good or ill,
things that determine the course of its development.”
John Chris Jones (1970)
Design effects

larger contexts than it was originally configured for
“ Defuturing ” Tony Fry (1999)
actions of sustaining the unsustainable literally individual actions against a
collective future.
“ Futuring ” Tony Fry (2009)
corrective and redirective action towards the Sustainment,
specifically aiming towards creating a more eudemonic future.
Need a
world?

paradigm-shif t to sustain a future for our

Sustainability’?

‘
Towards a common future?
COMMON ?
Single voice of

‘I’ moving to an adjacent ‘we’.
Languaging
“Language is a

manner of living together

in a flow of consensual coordination of coordinations
of consensual behaviors, and it is as such a domain of
coordinations of coordinations of doings. So, all that
we human beings do we do it in language.”
Matuarana (1997)

Need to langauge!!!
Co-authoring as a process for building consensus
through ‘languaging’

Julia Lockheart
Writing PAD Project Director
Writing PAD Website:www.writing-pad.ac.uk
Beyond-knowledge and future praxis?
➜
Design-languaging
is using elements of a language as a specific design tool for orienting
oneself in a space of thinking that is yet-to-be grounded, or yet to exist.
Apoietic

to stand for a pure abstract, a concept or idea that is yet to be
made and continually remade. Apoietic things are implicit when dealing with
activities of bringing about the not-yet
Purposing

is to design (a) purpose rather than to design artifacts
Wisdoming is when a virtuous design process or praxis is folded back
upon itself, shaping other practices around it both within and beyond it’s
2.9 Eudemonic future-action?
‘ eudemonia ’
a choice to act for and with good-spirit,
with the presumption that such actions will
bring about both a future happiness and
will-to-happiness.
Therefore…
we should be encouraging designs practitioners to

reflect on their knowledge-action, and
hopefully allow them to identify how their values are
reflected and brought-about through their design practice.
Through this we can open the door to prudent design,

the designer as
the virtuous agent of
eudemonic change.
With
Designers = Meta-epistemologists?

Reflect…
Thank you.

Ayako Fukuuchi, Hyaesook Yang & Jordan Dalladay-Simpson
Goldsmiths, University of London, UK
ayakko_@hotmail.com
hyaesook.yang@gmail.com
hi@jordandalladaysimpson.co.uk

Designers = Meta-epistemologists?

  • 1.
    22nd October 2009 Design⎢Rigor& Relevance IASDR conference Designers = Meta-epistemologists? Questions of practicing design in the spaces of beyond-knowledge and the not-yet. Ayako Fukuuchi, Hyaesook Yang & Jordan Dalladay-Simpson Goldsmiths, University of London, UK
  • 2.
    Contents Introduction The self-reflective designer? Prospect-offeringwithin the design professions? Design process as ecological growth? Shifts in the values of the design professions? An ethics of design? Toward a common future? Beyond-knowledge and future praxis? Eudemonic future-action?
  • 3.
    Introduction The purpose ofthis paper  To propose and ask questions about the future of our discipline.  Encourage a state of positive growth through the paper.  We believe that designers can play a more positive role in today’s world.  We do not propose this paper as a truth-claim but as an example of questions and issues we believe important to finding and manifesting a currently unthinkable, but possible and preferable future for both our industry and our world.
  • 4.
  • 5.
  • 6.
    Recursive iteration This isbecause any situated experience from an activity in flux is itself relational to its surroundings.
  • 7.
    Personal questions ofprofessional practice… “ So, I’ve learn a designer’s role through whole my surrounding and the endless loop. Yes, I was a designer. I am a designer and may be I will be a designer in the future… I might know it all but what I’ve done with this and what I have to do with this? ”( Hyaesook Yang, 2009)
  • 8.
    Prospect-offering within thedesign professions?
  • 9.
    on average 68bikes were stolen in London every day in 2007/08 www.designcouncil.org.uk
  • 10.
    Bike Lock: Outof Reach, Out of Harm, Dominic Hargreaves Problem-solving > Biking schemes such as Bycyklen in Copenhagen, velib in Paris and bicing in Barcelona possibility-finding > prospect-offering
  • 11.
    Synergy 1 WIN WIN designer environment Sy Synergy 3 ne rg y gy er n Sy6 5 Synergy 4 Synergy 2 WIN WIN client society Wood (2007) calls the win-win-win-win scenario in which the client, society, environment and designer are all in balance
  • 12.
    Design process asecological growth?
  • 13.
    A design processmodel: seeding, evolutionary growth, and reseeding. change through use seeding thing evolved thing reseeding thing Reflection towards reseeding Design process The process model based on The Seeding, Evolutionary Growth, and Reseeding (SER) Process Model,1994 (c., L3D, University of Colorado). Giaccardi, E. (2005), Metadesign as an Emergent Design Culture, p.11
  • 14.
    A design processmodel: seeding, evolutionary growth, and reseeding.
  • 15.
    the immediate needof ‘metadesign’ “extensive, holistic, consensual, ethical, eco-mimetic practice of design” Wood (2007) - multidisciplinary design approaches will be very useful to maximise the seeding practice. - knowledge and actions of the other expertises will be essential for the designers’ role.
  • 16.
    Shifts in thevalues of the design professions?
  • 17.
    We are surroundedby design artifacts, from products to lifestyles “ design has placed itself more and more at the direct service of private interest. ”Clive Dilnot (2008)
  • 18.
    Balancing sense andsensibility : To negotiate double-edges factors into practice
  • 19.
    using artifice Flux coefficient frompast-state society towards future-state society current-state society Iterative binding designing artifice possible socio-cultural evolutionary path Design and use of artifice diagram – The remaking of socio-cultural values All in all, the design process is never complete and alters its own further action by manifesting unpredictable factors. To make it simple, a design can be a reflection of the world manifested through a space of ‘not-yet’.
  • 20.
    An ethics ofdesign?
  • 21.
    “To design isno longer to increase the stability of the manmade world: it is to alter, for good or ill, things that determine the course of its development.” John Chris Jones (1970)
  • 22.
    Design effects larger contextsthan it was originally configured for
  • 23.
    “ Defuturing ”Tony Fry (1999) actions of sustaining the unsustainable literally individual actions against a collective future.
  • 24.
    “ Futuring ”Tony Fry (2009) corrective and redirective action towards the Sustainment, specifically aiming towards creating a more eudemonic future.
  • 25.
    Need a world? paradigm-shif tto sustain a future for our Sustainability’? ‘
  • 26.
  • 27.
    COMMON ? Single voiceof ‘I’ moving to an adjacent ‘we’.
  • 28.
    Languaging “Language is a mannerof living together in a flow of consensual coordination of coordinations of consensual behaviors, and it is as such a domain of coordinations of coordinations of doings. So, all that we human beings do we do it in language.” Matuarana (1997) Need to langauge!!!
  • 29.
    Co-authoring as aprocess for building consensus through ‘languaging’ Julia Lockheart Writing PAD Project Director Writing PAD Website:www.writing-pad.ac.uk
  • 30.
  • 31.
    ➜ Design-languaging is using elementsof a language as a specific design tool for orienting oneself in a space of thinking that is yet-to-be grounded, or yet to exist.
  • 32.
    Apoietic to stand fora pure abstract, a concept or idea that is yet to be made and continually remade. Apoietic things are implicit when dealing with activities of bringing about the not-yet
  • 33.
    Purposing is to design(a) purpose rather than to design artifacts
  • 34.
    Wisdoming is whena virtuous design process or praxis is folded back upon itself, shaping other practices around it both within and beyond it’s
  • 35.
  • 36.
    ‘ eudemonia ’ achoice to act for and with good-spirit, with the presumption that such actions will bring about both a future happiness and will-to-happiness.
  • 37.
    Therefore… we should beencouraging designs practitioners to reflect on their knowledge-action, and hopefully allow them to identify how their values are reflected and brought-about through their design practice. Through this we can open the door to prudent design, the designer as the virtuous agent of eudemonic change. With
  • 38.
  • 39.
    Thank you. Ayako Fukuuchi,Hyaesook Yang & Jordan Dalladay-Simpson Goldsmiths, University of London, UK [email protected] [email protected] [email protected]