26_07_Marketing 101_Maeghan Smulders_EIA Porto 2022.pdf
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The document provides an overview of marketing strategies and tactics for startups. It discusses researching customer personas and product-market fit. It also outlines developing marketing strategies by focusing on different stages in a customer's journey from awareness to purchase. Tactics like content marketing, social media ads, and email campaigns are suggested. The document emphasizes testing marketing ideas, analyzing results, and optimizing strategies based on learnings.
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26_07_Marketing 101_Maeghan Smulders_EIA Porto 2022.pdf
- 1. Marketing 101 The EIA Startup Guide @maeghansmulders
- 2. Connect the right people to the right outcomes @maeghansmulders
- 11. cake take Blend a mix of marketing tactics tied to your goals @maeghansmulders
- 12. I’ve heard you’ve done… Customer Personas Competitive Analysis Product-Market Fit
- 15. Product Offering Landing Pages Social Media Ads Emails Customer Reviews Onboarding
- 17. @maeghansmulders C u s t o m e r C u s t o m e r C u s t o m e r C u s t o m e r & E n t e r p r i s e C u s t o m e r E n t e r p r i s e I m a d e y o u a t e m p l a t e . H e r e ’s t h e l i n k : " h t t p : / / b i t . l y / 2 F j 3 9 W S W E L C O M E
- 18. similar products can be marketed to different audiences @maeghansmulders
- 20. Learn and define your wedge @maeghansmulders
- 21. Now you have a sense of competitor… Customers Channels Messaging Marketing tactics @maeghansmulders
- 24. Marketing Idea Marketing Goal How to connect ideas to action… #omg omg omg It’s working! I’m an epic failure… this sucks $ We’re on to something! % Oh that’s why It’s not working & THIS IS IT! '
- 25. Direction: who, what, where, when & why @maeghansmulders
- 26. some framework.. Customer follow a journey when buying and trying new things
- 27. A FUNNEL
- 30. AWARENESS CONSIDERATION DECISION BUY Attract Inform Convert Engage Finding a landing page Researching or comparing your product to other products
- 31. AWARENESS CONSIDERATION DECISION BUY Attract Inform Convert Engage Finding a landing page Researching or comparing your product to other products Decision to buy or not buy
- 32. AWARENESS CONSIDERATION DECISION BUY Attract Inform Convert Engage Finding a landing page Researching or comparing your product to other products Decision to buy or not buy Purchase, onboard, or refund
- 33. AWARENESS CONSIDERATION DECISION BUY Attract Inform Convert Engage B2B vs. B2C Stakeholders & timing differ based on your customer audience
- 34. Build a strategy What noteworthy marketing ideas should you test?
- 35. Write out your top two marketing ideas @maeghansmulders
- 36. Share with your team: - Who are you targeting - What tactic are you testing - Where are you testing the tactic - Why are you testing the tactic - How long are you testing for @maeghansmulders
- 37. Then execute and see what happens @maeghansmulders
- 38. Now you have a sense of… Marketing differentiators Marketing tactics Customer funnels @maeghansmulders
- 41. Test, Learn, Iterate, Repeat. @maeghansmulders
- 42. Focus on the people, channels, and tactics with impact @maeghansmulders
- 43. Let’s walk through an example @maeghansmulders
- 44. Blinkist Website - How do we get users?
- 45. @maeghansmulders
- 46. @maeghansmulders People pick books & podcasts via research / recommendation
- 49. Drive a decision: Paid & Organic Content Strategy
- 52. Ref: https://trifinlabs.com/content-marketing-app-downloads/ Buy: easy and clear what to do
- 53. They merged together Relevant strategies Customer funnel Company goals
- 54. That’s a wrap Things to remember… @maeghansmulders
- 55. Research and prioritize your tactics @maeghansmulders
- 56. Build strategies = knowing your people + product @maeghansmulders
- 57. Optimize and grow the ones with impact @maeghansmulders
- 58. Thanks so much. If you have feedback or want to get in touch, I’m online! @maeghansmulders