2new theory research pro-forma
- 2. Terminology • Circulation – Copies of a print product that has been distributed • Hits – The amount of times a webpage has been viewed • Box Office Figures – The amount of money a film has made at the cinema • Ratings – How something had been rated (4/5) • Sales – How many products have been sold
- 3. Primary Research• Definition – You research yourself – Audience and researcher are in direct contact • Advantages – create your own research to get the information for work – ask extra questions during the interview • Disadvantages – It takes along time to research. Then gather your results and then present them – the right people to ask can be a challenge • Example • Questionnaires/Surveys – Questions based around a product to produce statistical data • Interviews – discussion between 2 people and one person asks questions • Focus Groups – people are asked questions from lots of different backgrounds • Vox Pops – discussing a specific topic with people on the street • Product Analysis – Talking about a product/text • Questionnaires/Surveys – Both • Interviews – Quantitative • Focus Groups – Qualitative • Vox Pops – Qualitative • Product Analysis • Qualitative
- 4. Secondary Research • Definition – Previously undertaken research – existing research in your work • Advantages – research has already been done. Just look at it and then use it – wide range of resources available • Disadvantages – Research might not be similar to what you were looking for – research might not be easy to find – depend on how well others have researched • Example – Internet research – Library research – Archive research
- 5. Quantitative Research • Definition – Expressed or expressible as a quantity • Advantages • Quantitative research is made with closed questions • Disadvantages – The closed questions is when you ask a question it is answered in a short answer • Example • This is found on sales, box office figures, website hits and TV ratings • Do you like the colour blue? Yes No
- 6. Qualitative Research • Definition - Research that is more in depth and finding out opinions/beliefs/reasoning - Presented as text or discussions - person has to reflect and expand on their answer • Advantages - Qualitative research is presented with open questions • Disadvantages - Open questions require the interviewee to explain and expand their answer • Example – You can find this on Reviews, responses, discussions and forums – Why do you like/not like the colour blue?
- 7. Audience Research • Definition To know who consumes the product • Advantages Exploring a topic with the target audience Improving the planning and design of a new piece of material • Disadvantages Significant amount of time and preparation required • Example Questionnaires/Surveys Interviews Focus Groups Vox Pops Product Analysis
- 8. Market Research • Definition To find where the market place where the product is sold • Advantages Surveys and polls are a known quantity. Those in the industry know how to ask the right question to assemble the necessary data, so it’s a comfortable, obvious way to mine thoughts and opinions. • Disadvantages survey participation is low, and the type of people taking the surveys may not be indicative of the desired research subjects, resulting low-quality data. • Example Questionnaires/Surveys Interviews Focus Groups Vox Pops Product Analysis
- 9. Production Research • Definition Information and resources are required to produce a piece of media • Advantages The Company can gain income by hosting publicity stunts, sponsorship and merchandise. • Disadvantages The costs include the price to advertise and the distribution amongst appropriate media. • Example Questionnaires/Surveys Interviews Focus Groups Vox Pops Product Analysis
- 10. Terminology • Objective – Research cannot be changed by personal feelings or opinions • Subjective – Research cannot be changed by personal feelings or opinions • Valid – Research proposed is to answer the intended outcome/question • Reliable Research that’s accurate and consistent results
- 11. Harvard Referencing Name of the film being researched; 1. Ridley Scott (1982) blade runner 2. J.K Rowling (1997-2016) harry potter 3. Chad Hurley, Steve Chen, Jawed Karim (2003) https://www.youtube.com 4. Jacke silverstein (1896) new york times magazine