The document provides information about the computer games industry in the UK, including genres, representations, audiences, and institutions. It states that in 2010, the UK computer games industry was worth £2.875 billion, with Microsoft generating £538 million from Xbox 360 sales and Sony £414 million from PlayStation 3 sales. The industry is now the country's most valuable entertainment market, surpassing DVD, music and cinema. The document also lists and describes common game genres, how characters are typically represented, who the main target audiences are, and some of the major companies and publishers behind the video games industry.