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![The Players
Instagram grew 50% in 9 months of 2014 and is now bigger than Twitter
Organic Facebook reach drops to 2% for pages over 500k, ~6% for others
In June of 2014 Facebook had more video views than YouTube
Snapchat is [fastest] growing messaging app at a rate of 56% a year
50% of devices on corporate networks will be mobile in 2015
Instagram gets 50x more engagement than Twitter
Gangnam Style has been viewed 2,182,109,637 times](https://image.slidesharecdn.com/3-25-15alumniassclandl-150325103014-conversion-gate01/75/3-25-15-University-of-Michigan-Presentation-to-the-Alumni-Association-8-2048.jpg)
Uploaded byNikki Sunstrum
3 25-15 University of Michigan Presentation to the Alumni Association
This document provides an overview of social media communications presented by Nikki Sunstrum. It includes statistics on social media usage, profiles major social media platforms and their growth, and offers tips for using social media effectively. Sunstrum emphasizes the importance of strategy, establishing guidelines, focusing on insights and value over creation, and representing your organization authentically online. She also cautions that social media requires consistent effort to drive the right message and that digital footprints last a long time.
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3 25-15 University of Michigan Presentation to the Alumni Association
- 1. Social Media Communications March25, 2015 @NikkiSunstrum
- 2. @NikkiSunstrum @UMich Directorof Social Media Former State of Michigan @MIGov SM Coordinator B.S. in PoliSci & M.A. in Ed Skilled in making dull things interesting Co-Captain to a hashtag’ed entourage of 5 Former Elected official Throws parades for fun
- 7. The Stats 1in 4 people use social networking sites Globally, in 2012 over 1.73B registered users of social — By 2017 2.55B 73% of adults are using social media — 56% in America 43% of senior citizens in the U.S. now use social media There are now more smart devices than people 57% of people are talking more online than they do in real life Nearly two-thirds of Americans sleep with their cell phones
- 8. The Players Instagramgrew 50% in 9 months of 2014 and is now bigger than Twitter Organic Facebook reach drops to 2% for pages over 500k, ~6% for others In June of 2014 Facebook had more video views than YouTube Snapchat is [fastest] growing messaging app at a rate of 56% a year 50% of devices on corporate networks will be mobile in 2015 Instagram gets 50x more engagement than Twitter Gangnam Style has been viewed 2,182,109,637 times
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- 10. Tweeting the ninety-fivetheses The way in which we get our point across has changed, not the concept or necessity of information distribution.
- 11. So you wantto do social?
- 12. “Because somebody growsup being a social media native, it doesn’t make them an expert in using social media at work, that’s like saying, ‘I grew up with a fax machine, so that makes me an expert in business.’” - William Ward, professor of social media at Syracuse University’s S.I. Newhouse School of Public Communications
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- 17. Be Insightful Who, what,when, where, why?
- 18. #UMSocial 113,071Followers @UMich 640,878 Followers /universityofmichigan 56,009Followers @UofMichigan 18,398 Followers /uofmichigan 6000+Followers @UofMichigan 8,342 Followers @UMich 288,758 EDU Followers /universityofmichigan Go away.
- 19. How we stackup Most influential college in social media Most engaged college in social media Most influential on Facebook Most influential on Instagram Most influential on Twitter Most influential on Linkedin University to use Snapchat #11 #3 #2 #5 #2 #5
- 20. I’m here, nowwhat? Assessing sentiment Identifying influencers Studying success Comparing like minds
- 21. How students usesocial
- 22. Look at thebigger picture Assess long term strategy Embrace collaborative opportunities
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- 25. Change the world,one #hashtag at a time Innovate Collaborate Streamline Provide Value Build a Toolbox
- 26. @ArionTSun “why doyou keep putting the poop emoji on everything? It’s weird.” ATS: What? That’s chocolate ice cream! #kidswithtech #fail
- 27. Posting Date: 4/23/14 PostingTime: 1:00pm Reach: 16,944 Post Clicks: 1,375 “Likes:” 236 Comments: 33 Shares: 22 Primarily dominated by appreciative comments, with some out of state input for comparative rewards Posting Date: 4/16/14 Posting Time: 11:00am Reach: 22,256 Post Clicks: 1,442 “Likes:” 532 Comments: 37 Shares: 77 Only a couple of negative comments, primarily dominated by constructive discussion between audience members Posting Date: 4/10/14 Posting Time: 11:00am Reach: 21,616 Post Clicks: 1,903 “Likes:” 172 Comments: 41 Shares: 31 Many people commented on this post with their appreciation for aid, others about how they were unfairly unqualified. 2nd most popular, most comments.
- 28. If the goalis followers…
- 30. Focus on yourstrengths Identify where your audience is Drive the message Engage, Inform, Educate
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- 32. But first, LetMary Sue take a #selfie.
- 33. Bottom Line Great socialis about seizing the available opportunity to elevate the perception of your programs and overall success.
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- 37. SNAP to the#Victors 5 Hours 150 Submissions 100 New Followers 1000+ Views per Snap
- 39. Innovation Streamlining Leveraging Success Promoting aunified message
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- 41. Who are youonline? Over 90% of employers will Google you Twitter is NOT the water cooler Grammar matters outside the classroom Don’t take your LinkedIn photo in the bathroom mirror Share information with a purpose Network strategically Privacy settings are there for a reason
- 42. Who do youwant to be? Your digital footprint will last a lifetime The Library of Congress has been cataloging every tweet since 2010 Even Snapchat was subject to the FTC Social Media can get you fired Differentiate between personal and professional Be consistent
- 43. It’s still justmarketing B2B, B2C and H2H: the what v. the how People require great content Talk to them IRL Emotion sells Put a face to your brand Kill them with content Target and compel
- 44. Give me aboost Who are you targeting? What is your desired outcome? Is your advertisement “social?” Optimize for short attention spans Make them an offer they can’t refuse
- 45. Words of Caution Only connect with the intent to sell Connect but never interact Spam Copy and paste across networks Forget who you are and why you are here
- 46. Establish Rules ofEngagement Policy Style, Images, Content Community Rules Disclaimers FOIA There is no expectation of privacy Confidential information, defamatory or derogatory postings Reinforce proper usage, activities, professionalism, no advertising
- 47. TAKE AWAYS Themethod is new, not the concept We can’t all be red skittles Embrace opportunities for collaboration Don’t get caught thinking poop is ice cream Running with a bed sheet sells nothing
- 48. TAKE AWAYS Neverunderestimate the power of strategy Make sure everyone is on the same page, literally. Put the proper resources in place for success Compose guidelines and set expectations Evaluate, measure and renew
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