CONSIDERATIONS WHEN BUYING
UNIFIED COMMUNICATIONS PRODUCTS
#UCJourney
Once you have defined the specific benefits and impacts of
a unified communications system for your organization, you
need to consider these 3 buying principles:
1- VALUE PROPOSITION
2- DEPLOYMENT MODELS
3- VENDOR-PARTNER RELATIONSHIP
#UCJourney
A challenge with a UC deployment is the
various applications and integrations that are
potentially involved in the deployment.
You will need to have an clear understanding
of which applications are required
#UCJourney
The proposed benefit of more frequent, more
effective and more efficient communication is
a realization with all of the UC applications
when presented in a bubble
#UCJourney
But reality is…
your business requirements are unique and you
will face several challenges when moving
toward a UC decision
Here are 2 examples…
#UCJourney
ONE
UC solutions do not fix current
issues or problems that existed
with many of the legacy
systems that you may be
replacing.
#UCJourney
TWO
Most unified communications
products do not completely
replace existing technology,
and can be a new
experience that may not be
easily adopted.
#UCJourney
BUT THERE ARE TREMENDOUS
BENEFITS WHEN DONE PROPERLY
Decrease costs Improve business outcomes
REDUCE TRAVEL
EXPENSES
REDUCE AUDIO
CONFERENCING
CHARGES
REDUCE TELEPHONY
CHARGES
IMPROVE END-USER
PRODUCTIVITY
RESOLVE CUSTOMER
ISSUES FASTER
SHORTEN SALES CYCLE
30 min/day
Up to 50%
Up to 20%
5% - 30%
30% - 95%
50% - 70%
#UCJourney
Making a purchasing decision requires careful
consideration. There are three core
considerations when buying a UC solution that
all businesses can use.
#UCJourney
THE UC MARKET IS EXTREMELY COMPETITIVE
By knowing the vendors’ differentiators,
you will be able to determine if their
solution aligns well with your business case
1- VALUE PROPOSITION
#UCJourney
Almost all the providers will be able to offer
telephony.
This and several other applications would be
considered a right to play and not a
differentiator.
1- VALUE PROPOSITION
#UCJourney
Here are some services that would be
considered differentiators that you should look
for:
1- VALUE PROPOSITION
CONTACT CENTER MOBILE CLIENT VIDEO CONFERENCING CRM INTEGRATION
#UCJourney
Carefully evaluate each vendor and rank
them on how well they align with your business
case for Unified Communications
1- VALUE PROPOSITION
The comparison between vendors will not be easy
#UCJourney
There are several deployment models for UC
solutions and the deployment model will very
likely be the most important consideration in
the decision making process
2- DEPLOYMENT MODELS
#UCJourney
There are 3 available deployment
model options:
1- Based On-Premise
2- Cloud-Based
3- Hybrid UC
2- DEPLOYMENT MODELS
#UCJourney
Usually an evolution of a traditional phone system where
the customer and vendor have upgraded over the years
to include UC features.
Businesses with large IT staffs and in-house expertise, and
businesses that have a high degree of customization
requirements will often opt for an on-premise deployment.
2- DEPLOYMENT MODELS
1- Based On-Premise
#UCJourney
2- DEPLOYMENT MODELS
The need for a private cloud solution is generally driven by
a need for high availability with a need for high
customization.
Multi-tenant cloud is a very popular model for the SMB
and the Enterprise market due to the ease of
implementation, low level of IT resources required,
scalability, and monthly licensing fee payment model.
2- Cloud-Based (Private and Multi-Tenant)
#UCJourney
2- DEPLOYMENT MODELS
Hybrid solutions are implementations that move certain
applications to the cloud while running other applications
on-premise.
Hybrid solutions can be complex and require a high
degree of technical resources from the IT staff and the
provider.
3- Hybrid
#UCJourney
Not only is it important to understand the
deployment models currently supported, but
also what the vendor's roadmap looks like.
Many are moving to the cloud as fast as
possible, and these won't be good choices for
businesses that will need support on-premises for
the foreseeable future.
2- DEPLOYMENT MODELS
#UCJourney
Determining the strength of vendors' partner
networks will require extensive research as
you examine their customers and channels
3- VENDOR-PARTNER RELATIONSHIPS
#UCJourney
Strengths to research:
• Past performances
• Ability to meet customization requests
• Resources within the company and their network
3- VENDOR-PARTNER RELATIONSHIPS
#UCJourney
No UC vendor has a complete in-house
solution, especially when considering future
needs.
All vendors have a partner ecosystem to
support their offering, and along the way,
many will simply acquire companies and
integrate them into their platform.
3- VENDOR-PARTNER RELATIONSHIPS
#UCJourney
The extent to which UC vendors rely on
partners varies greatly. Understanding this
partnership dynamic can help you
determine the vendor's ability to meet your
business needs and its vision for UC.
3- VENDOR-PARTNER RELATIONSHIPS
#UCJourney
The three areas of consideration are a great
starting point in determining how you will
choose the right UC solution, vendor and
applications
#UCJourney
By conducting the research to create your
business plan and having a clear
understanding of your requirements
you will be able to quickly narrow down the
potential vendor list.
VENDOR-PARTNER
RELATIONSHIP
DEPLOYMENT
MODELS
VALUE
PROPOSITION
#UCJourney
THANK YOU
TO LEARN MORE
VISIT US AT CALLTOWER.COM
OR EMAIL UCJOURNEY@CALLTOWER.COM
ACCESS FULL ARTICLE HERE
#UCJourney

3 Considerations When Buying Unified Communications Products

  • 1.
    CONSIDERATIONS WHEN BUYING UNIFIEDCOMMUNICATIONS PRODUCTS #UCJourney
  • 2.
    Once you havedefined the specific benefits and impacts of a unified communications system for your organization, you need to consider these 3 buying principles: 1- VALUE PROPOSITION 2- DEPLOYMENT MODELS 3- VENDOR-PARTNER RELATIONSHIP #UCJourney
  • 3.
    A challenge witha UC deployment is the various applications and integrations that are potentially involved in the deployment. You will need to have an clear understanding of which applications are required #UCJourney
  • 4.
    The proposed benefitof more frequent, more effective and more efficient communication is a realization with all of the UC applications when presented in a bubble #UCJourney
  • 5.
    But reality is… yourbusiness requirements are unique and you will face several challenges when moving toward a UC decision Here are 2 examples… #UCJourney
  • 6.
    ONE UC solutions donot fix current issues or problems that existed with many of the legacy systems that you may be replacing. #UCJourney
  • 7.
    TWO Most unified communications productsdo not completely replace existing technology, and can be a new experience that may not be easily adopted. #UCJourney
  • 8.
    BUT THERE ARETREMENDOUS BENEFITS WHEN DONE PROPERLY Decrease costs Improve business outcomes REDUCE TRAVEL EXPENSES REDUCE AUDIO CONFERENCING CHARGES REDUCE TELEPHONY CHARGES IMPROVE END-USER PRODUCTIVITY RESOLVE CUSTOMER ISSUES FASTER SHORTEN SALES CYCLE 30 min/day Up to 50% Up to 20% 5% - 30% 30% - 95% 50% - 70% #UCJourney
  • 9.
    Making a purchasingdecision requires careful consideration. There are three core considerations when buying a UC solution that all businesses can use. #UCJourney
  • 10.
    THE UC MARKETIS EXTREMELY COMPETITIVE By knowing the vendors’ differentiators, you will be able to determine if their solution aligns well with your business case 1- VALUE PROPOSITION #UCJourney
  • 11.
    Almost all theproviders will be able to offer telephony. This and several other applications would be considered a right to play and not a differentiator. 1- VALUE PROPOSITION #UCJourney
  • 12.
    Here are someservices that would be considered differentiators that you should look for: 1- VALUE PROPOSITION CONTACT CENTER MOBILE CLIENT VIDEO CONFERENCING CRM INTEGRATION #UCJourney
  • 13.
    Carefully evaluate eachvendor and rank them on how well they align with your business case for Unified Communications 1- VALUE PROPOSITION The comparison between vendors will not be easy #UCJourney
  • 14.
    There are severaldeployment models for UC solutions and the deployment model will very likely be the most important consideration in the decision making process 2- DEPLOYMENT MODELS #UCJourney
  • 15.
    There are 3available deployment model options: 1- Based On-Premise 2- Cloud-Based 3- Hybrid UC 2- DEPLOYMENT MODELS #UCJourney
  • 16.
    Usually an evolutionof a traditional phone system where the customer and vendor have upgraded over the years to include UC features. Businesses with large IT staffs and in-house expertise, and businesses that have a high degree of customization requirements will often opt for an on-premise deployment. 2- DEPLOYMENT MODELS 1- Based On-Premise #UCJourney
  • 17.
    2- DEPLOYMENT MODELS Theneed for a private cloud solution is generally driven by a need for high availability with a need for high customization. Multi-tenant cloud is a very popular model for the SMB and the Enterprise market due to the ease of implementation, low level of IT resources required, scalability, and monthly licensing fee payment model. 2- Cloud-Based (Private and Multi-Tenant) #UCJourney
  • 18.
    2- DEPLOYMENT MODELS Hybridsolutions are implementations that move certain applications to the cloud while running other applications on-premise. Hybrid solutions can be complex and require a high degree of technical resources from the IT staff and the provider. 3- Hybrid #UCJourney
  • 19.
    Not only isit important to understand the deployment models currently supported, but also what the vendor's roadmap looks like. Many are moving to the cloud as fast as possible, and these won't be good choices for businesses that will need support on-premises for the foreseeable future. 2- DEPLOYMENT MODELS #UCJourney
  • 20.
    Determining the strengthof vendors' partner networks will require extensive research as you examine their customers and channels 3- VENDOR-PARTNER RELATIONSHIPS #UCJourney
  • 21.
    Strengths to research: •Past performances • Ability to meet customization requests • Resources within the company and their network 3- VENDOR-PARTNER RELATIONSHIPS #UCJourney
  • 22.
    No UC vendorhas a complete in-house solution, especially when considering future needs. All vendors have a partner ecosystem to support their offering, and along the way, many will simply acquire companies and integrate them into their platform. 3- VENDOR-PARTNER RELATIONSHIPS #UCJourney
  • 23.
    The extent towhich UC vendors rely on partners varies greatly. Understanding this partnership dynamic can help you determine the vendor's ability to meet your business needs and its vision for UC. 3- VENDOR-PARTNER RELATIONSHIPS #UCJourney
  • 24.
    The three areasof consideration are a great starting point in determining how you will choose the right UC solution, vendor and applications #UCJourney
  • 25.
    By conducting theresearch to create your business plan and having a clear understanding of your requirements you will be able to quickly narrow down the potential vendor list. VENDOR-PARTNER RELATIONSHIP DEPLOYMENT MODELS VALUE PROPOSITION #UCJourney
  • 26.
    THANK YOU TO LEARNMORE VISIT US AT CALLTOWER.COM OR EMAIL [email protected] ACCESS FULL ARTICLE HERE #UCJourney