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3 Fundamentals of a Successful Social Selling Strategy
Mark W. Schaefer presents three fundamentals for successful social selling: tearing down the digital divide, adopting a social media mindset, and aligning social presence with sales success factors. He emphasizes the importance of treating online relationships like offline ones, focusing on meaningful content, targeted connections, and authentic helpfulness. Social selling requires time to build relationships, similar to networking at events, rather than pursuing immediate sales goals.
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3 Fundamentals of a Successful Social Selling Strategy
- 1. @MARKWSCHAEFER social selling 3 fundamentalsof a successful strategy
- 2. Hi. I’m MarkW. SCHAEFER. An author. Blogger. Marketing consultant. College educator.
- 3. ONE OF THEMOST PERVASIVE MANTRAS ON THE SOCIAL WEB IS…
- 4.
- 5. SURE, YOU’LL LOSEFRIENDS
- 6. IF YOU SPENDYOUR DAYS SHILLING ON FACEBOOK AND TWITTER.
- 7. IF YOU SPENDYOUR DAYS SHILLING ON FACEBOOK AND TWITTER. (please. don’t be that guy.)
- 8. BUT SOMETIMES YOU HAVETO SELL. (especially if your job is in sales.)
- 9. AND I’M HERETO TELL YOU THAT YOU CAN DO JUST THAT ON THE SOCIAL WEB.
- 10. Here are 3fundamentals for success in social selling.
- 11. Tear down thedigital divide. 1
- 12. Social media isthe most powerful personal networking opportunity ever created.
- 13. Here’s the problem,though.
- 14. A lot ofsales people forget what made them successful in the offline world
- 15.
- 16.
- 17.
- 18. the same wayyou approach human ones.
- 19.
- 20. there are stillhumans behind those little twitter profile pics.
- 21. there are stillhumans behind those little twitter profile pics. @markwschaefer @Jessostroff @geoffliving HERE’S PROOF…
- 22. HUMANS! THEY DOEXIST! @Jessostroff @geoffliving@markwschaefer
- 23. Social media isan extension of you…
- 24.
- 25.
- 26. Your personality and the qualities thatalready make you a great salesperson. your interests
- 27. Don’t treat people differently onlinevs. offline.
- 28. Connect in ahuman way.
- 29. adopt the socialmedia mindset. 2
- 30. When most peoplestart on the social web, they see it as
- 31. another place fortheir ads & press releases.
- 32.
- 33. People are onthe social web
- 34. as an escape fromyour ads & press releases.
- 35. You need anew approach…
- 36.
- 37.
- 38. The Social MediaMindset 65 meaningful content targeted connections authentic helpfulness
- 39. Here’s a snapshotof how this works online.
- 40. Meaningful content 65 Drivesawareness and connection on the web.
- 41. targeted connections become ournetwork to ignite our content.
- 42. authentic helpfulness causes peopleto seek out companies, brands and people on the web. (not advertising)
- 43.
- 44.
- 45. Think of itas social helping instead of social selling.
- 46. Think of itas social helping instead of social selling. (Trust me, this really works!)
- 47. align with salessuccess factors. 3
- 48. The wonderful thing aboutsocial media is
- 49. it can alignitself with the very things that make you successful
- 50. in your human businessrelationships.
- 51.
- 52.
- 53. Social media letsyou get a real sense of what your customers need help with.
- 54.
- 55. Social media letsyour customers know that you’re always there if they need help.
- 56.
- 57. If you payattention to your social stream, you will find ways to help your customers before they even ask.
- 58. Building Integrity &Trust
- 59. Social media letsyou build a network and show people just how valuable you are.
- 60. Let’s also beclear and honest about something.
- 61. Social Selling doesnot necessarily align with quarterly sales goals.
- 62. Social Selling doesnot necessarily align with quarterly sales goals. (Sorry to burst your bubble.)
- 63. Building relationships rarely alignswith a set timeframe!
- 64. You need tothink of social selling opportunities
- 65. the same wayyou think of networking At a live conference or industry meeting.
- 66. The payoffs arein the connections you make…
- 67. And that takestime to develop.
- 68. Still with me?Good.
- 69. Still with me?Good. Let’s recap.
- 70. Fundamentals of aSuccessful Social Selling Strategy3 1 Tear down the digital divide. 2 Adopt the Social Media Mindset. 3 Align your Social Media Presence with Sales Success Factors.
- 71. It’s all inmy book, The Tao of Twitter. Click here to Buy Now Learn how The social media Mindset can change your life and business!
- 72. Content by @markwschaeferDesign by @sarahsmason businessesgrow.com/blog uncommonlysocial.com/ services/presentation-design Click a Link and Say Hello Online!
- 73. THANKS! typography Komika Title Paint Flickrimages Robots Only Eat Old People by mark Strozier Untitled by Thomas Leuthard Singularity University NL: Man versus Machine - Biology versus Technology by Sebastiaan ter Burg Entrepreneurs Doing Their Thing by Christopher Michel dora dora 2 by Phillpe Put Malaysia_Borneo_Sabah_147 by Jason Jones 140321-N-IP531-072 by Naval Surface Warriors WDS2014-0436 by Chris Guillbeau