This document summarizes a study analyzing property transactions and prices in Georgetown, Penang from 1974 to 2004 to determine if urban conservation policies have positively impacted the real estate market. The study finds that despite conservation policies, demand for heritage properties in conservation zones remains high, as shown by relatively high transaction counts and prices. Previous research has shown that in designated heritage areas, property values typically increase due to cultural pride and historical significance. However, accurately measuring the impact of conservation on property values is challenging, as no standard method exists. This study analyzes transaction data and price trends as one way to understand the impacts.