3 Surprising
Uses for Your
Video and
Audio
Transcripts
A Frequently Tweeted Question (FTQ)
From Resonance Content Marketing @resonancecont
“Somebody told me I need
to get transcripts of my
videos and podcasts.
Now, what do I do with
them?”
@resonancecont
@resonancecont
Strategy #1:
Boost	
  your	
  
SEO.	
  
@resonancecont
Strategy #1: Boost Your SEO
Pas/ng	
  the	
  en/re	
  transcript	
  (or	
  
as	
  much	
  as	
  will	
  fit)	
  into	
  the	
  
descrip/on	
  of	
  your	
  video	
  or	
  
podcast	
  will	
  give	
  Google	
  some	
  
prime	
  keywords	
  to	
  munch	
  on.	
  
@resonancecont
Strategy #2:
Turn	
  them	
  	
  	
  
into	
  ebooks.	
  
@resonancecont
Strategy #2: Turn Them Into Ebooks
Once	
  you	
  have	
  the	
  en/re	
  
contents	
  of	
  your	
  video	
  or	
  audio	
  
in	
  wri/ng,	
  you’re	
  just	
  a	
  few	
  
steps	
  away	
  from	
  crea/ng	
  a	
  lead-­‐
genera/ng	
  downloadable	
  
resource.	
  
@resonancecont
Strategy #3:
Tweet	
  them.	
  
@resonancecont
Strategy #3: Tweet Them
Carve	
  out	
  brief,	
  quotable	
  /ps	
  
from	
  your	
  transcript	
  and	
  tweet	
  
them	
  out	
  with	
  a	
  link	
  back	
  to	
  the	
  
original	
  video	
  or	
  audio.	
  
@resonancecont
To sum it all up …
1.  Boost	
  your	
  SEO.	
  
2.  Turn	
  them	
  into	
  ebooks.	
  
3.  Tweet	
  them.	
  	
  
Got a question
for our next
FTQ?
Hit us up on
Twitter at
@resonancecont

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3 Surprising Uses for Your Video and Audio Transcripts