33 Lead Generation Tips in 33 Minutes
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The document outlines 33 lead generation tips designed to boost marketing effectiveness, emphasizing the importance of excellent products/services, clear communication, and relevant offers. It suggests various strategies such as storytelling, influencer involvement, community building, and effective use of CTAs and landing pages. The document underscores the need for a multi-channel approach and continuous analysis to improve lead generation outcomes.
33 Lead Generation Tips in 33 Minutes
- 1. 33 Lead Generation Tips in 33 Minutes Boost Your Marketing Career
- 2. LEAD = a person who has indicated interest in your organization’s product or service But “only 1 in 10 marketers feel their lead generation campaigns are effective.” (HubSpot) LEAD GENERATION = a marketer’s most important objective
- 3. Alex Rascanu @alexrascanu digital marketing strategist and speaker director of marketing and operations at past experience:
- 4. EXCELLENT PRODUCT/SERVICE BRAND PURPOSE & POINT OF DIFFERENCE GREAT CUSTOMER SERVICE MARKETING CHANNEL ROI ANALYSIS BEFORE WE GENERATE MORE LEADS, LET’S GET THE FUNDAMENTALS RIGHT:
- 6. BRAND PURPOSE & POINT OF DIFFERENCE @ALEXRASCANU
- 8. MARKETING CHANNEL ROI ANALYSIS @ALEXRASCANU • TALK TO THE EXECUTIVE & SALES TEAMS • USE MARKETING AUTOMATION • USE CALL TRACKING • USE WEB ANALYTICS • ANALYZE THE ROI OF EACH CHANNEL & SET GOALS
- 9. COMMUNICATE CLEARLY BE RELEVANT MAKE AN IRRESISTIBLE OFFER CTAs, LANDING PAGES & FORMS NOW LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION
- 10. COMMUNICATE CLEARLY BE RELEVANT MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION
- 11. 1. TELL A STORY @ALEXRASCANU
- 12. 2. KEEP IT SIMPLE @ALEXRASCANU
- 13. 3. USE THE A TO Z TECHNIQUE @ALEXRASCANU
- 14. COMMUNICATE CLEARLY MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION BE RELEVANT
- 16. 5. CONNECT WITH CURRENT EVENTS @ALEXRASCANU
- 17. 6. CONNECT WITH SOCIAL TRENDS @ALEXRASCANU
- 18. 7. ENLIST THE HELP OF INFLUENCERS @ALEXRASCANU
- 19. 8. CREATE TOFU, MOFU & BOFU CONTENT @ALEXRASCANU Source:
- 20. COMMUNICATE CLEARLY MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION BE RELEVANT
- 22. 10. INSPIRE CURIOSITY @ALEXRASCANU Consider the following two presentations at the upcoming CM1 conference: If you could attend only one of these presentations, and assuming you didn’t know the speakers or companies they represent, which would you choose?
- 23. 11. CRATE POINTS OF REFERENCE @ALEXRASCANU
- 24. 12. LIMITED TIME OFFERS @ALEXRASCANU
- 26. 14. MAKE THEM FEEL SIGNIFICANT (BE GENUINE) @ALEXRASCANU
- 27. COMMUNICATE CLEARLY MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION BE RELEVANT
- 28. 15. MAKE YOUR CTAs HIGHLY VISIBLE @ALEXRASCANU
- 29. 16. LINK CTAs TO DEDICATED LANDING PAGES @ALEXRASCANU
- 30. 17. USE CTAs ON PRODUCT/SERVICE PAGES @ALEXRASCANU
- 31. 18. USE CTAs ON THANK YOU PAGES @ALEXRASCANU
- 32. 19. BUILD EFFECTIVE LANDING PAGES @ALEXRASCANU Source: HubSpot
- 33. 20. LANDING PAGES: REMOVE NAVIGATION @ALEXRASCANU
- 34. 21. MATCH HEADLINE OF CTA & LANDING PAGE @ALEXRASCANU
- 35. 22. LANDING PAGES: LESS IS MORE @ALEXRASCANU
- 36. 23. MORE LANDING PAGES = MORE LEADS @ALEXRASCANU Source: HubSpot
- 37. 24. FORMS: THE RIGHT LENGTH @ALEXRASCANU
- 38. 25. FORMS: WHAT SHOULD ‘SUBMIT’ BUTTON SAY @ALEXRASCANU
- 39. 26. FORMS: INCLUDE TRUST ENHANCERS @ALEXRASCANU
- 40. 27. FORMS: MAKE THEM SEEM SHORTER @ALEXRASCANU Source: HubSpot
- 41. COMMUNICATE CLEARLY MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION BE RELEVANT
- 42. 28. BUILD A COMMUNITY: ON YOUR WEBSITE @ALEXRASCANU
- 43. 29. BUILD A COMMUNITY: EVENTS @ALEXRASCANU
- 45. 31. SEARCH ENGINE OPTIMIZATION @ALEXRASCANU Source: HubSpot
- 47. 33. SOCIAL MEDIA MARKETING @ALEXRASCANU • Build a loyal following • Make it a dialogue • Share links to your blog posts, landing pages, discounts, and other resources • Encourage your team members and followers to share your content
- 48. Which of these 33 tips will you use to generate more leads?
- 49. THANK YOU Alex Rascanu @alexrascanu digital marketing strategist and speaker director of marketing and operations at Conversion