UPDATED '33 things I know about Art Direction'
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The document provides a series of creative tips and principles for art direction, emphasizing the importance of continuous learning, working with the best professionals, and being inspired by various forms of art. It includes practical advice on presentation, portfolio development, and the significance of good ideas over a larger quantity of average ones. Overall, it encourages embracing creativity while avoiding clichés and practicing effective communication in the field of art and design.
UPDATED '33 things I know about Art Direction'
- 3. The proof.
- 11. 3. Be a creative sponge. Never stop feeding your mind.
- 13. Must reads.
- 14. One of the best. wideas.com www.directne
- 28. 6.Don’t polish turds. Best to move on as soon as you can.
- 29. 7.Does it smell? Play with the senses.
- 30. Smell
- 31. Sight
- 32. Touch
- 33. Touch
- 34. Sound
- 35. Sound
- 36. Sound
- 37. Taste
- 42. Now subtract.
- 44. 9.Work with the best. And let them do their job.
- 45. on Find a great writer and hang e. to him or her for dear lif
- 60. V isit this site and have a play. ntro.php itlist.com/i www.thedexterh
- 62. The Picasso fake
- 63. ‘Ascending & Descending’ - M.C. Escher 1960
- 65. ‘The Treason of Images’ - Rene Magritte 1928
- 74. 15.Grids are good. The Golden Section and the theory of composition.
- 75. 1505
- 76. 1505
- 77. 2000
- 78. 2000
- 79. Today
- 81. Follow these basic rules and you’ll be on your way.
- 87. Same pic, just different lines.
- 91. The classic post card is the cheapest form of direct mail. But it can still deliver great ideas.
- 99. Coupons can still be relevant.
- 101. 20. Inspiration is all around you. Keep it safe.
- 102. 21.“If it looks right. It is right.” Mr. Robert Waters My High School Art Teache r
- 103. Try differe nt view. Look at n your work i a mirror.
- 104. 22. Colour is an Art Director’s secret weapon.
- 105. desire
- 107. motion
- 109. emotion
- 116. The Economist masthead may have been the inspiration for the campaign look?
- 126. The exception
- 127. The real deal
- 133. The exception
- 152. The exception
- 154. A good camera has alwa ys been an important to ol for Art Directors.
- 155. 28. Always have the product on your desk.
- 156. And eat the product.
- 157. 29. Don’t fear white space.
- 160. App le are the masters of contem porary white space.
- 163. 30.The best path to the latest design trends is in your hands. Magazine design.
- 167. 31. What to show Don.
- 168. 1. Be on time, be enthusiastic and positive. Be yourself. Read Don’s site and have a few solid questions to ask him. 2. Begin with a great idea, and end with an even better one. 3. Turn good ideas, into great campaigns. 4. BE BRUTAL: Three great ideas, always beats thirty three average ones.
- 169. 5. You’re an Art Director, so presentation and style are very important. Portfolio Vs iBook Vs iPad? (Remember Don was a writer, so consider your audience carefully.)
- 170. 6. Show a good range of work, across multiple channels, products and brands. 7. Always adapt your book for your audience and rehearse your presentation. 8. Show at least one fully art directed campaign. 9. Talk about your creative interests outside of advertising. 10. Listen carefully to all the feedback and act on the advice that feels right for you.
- 171. 32. And never forget. ‘Big ideas are your last legal means of an unfair creative advantage.’ D. Bell
- 172. 33.Lov e your job.
- 174. Just like the new iPhone 5, ‘33 things I know about Art Direction’ was updated 12 Sept 2012. ow-about-art-direction /Reosurfer/33-things-i-kn e.net www.slideshar