1. RESEARCH PROPOSAL
Mrs. A. YESURANI METILLDA
Under the Guidance of
DR.S.KAVITHA
ASST.PROFESSOR
DEPARTMENT OF BUSINESS ADMINISTRATION
MANAGEMENT STUDIES
ANNAMALAI UNIVERSITY
3. CONSUMER PERCEPTION
It is defined as the process by which an individual select
organize and interprets stimuli into a meaningful and
coherent picture of the word
“How we see around the world’’
“According to JOSEPH RELTS perceptions
includes all those process by which an
individual’s receives by seeing ,hearing, feeling
and smelling’’
4. INTRODUCTION
BASIC INFORMATION:
•Money is a tool that we use to buy temporary things, materials thing that would
ultimately bring happiness for most people, which brings us in a society driven
by PERCEPTION on closer to our topic
shopping
•Affording the luxury of time spent going to the local market to get engaged in
traditional shopping is quite difficult day by day
•Using the internet and other technological advancement and innovation at the
21th century we no longer have to leave the confines of our homes to buy
necessities and instead we can expect the product that we would like to purchase
to be delivered to our own doorsteps at our convenience such as the rule of
online shopping
•Seeking the difference satisfaction between traditional shopping and online
shopping in terms of convenience, implicit and explicit costs, reliability, choice
over the products and the quality of the products available for purchase.
5. TRADITIONAL SHOPPING
Consumers physically visit a market (or) a shop in order
to purchase products (or) services.
•Allows consumers to physically checkout the products
•Too much time consuming
ONLINE SHOPPING
•Online shopping is the process where by consumers
directly buy the goods (or) services from a seller in real
time, without an intermediary service, over the Internet
Online sites made shopping one of the easiest
tasks possible for (ex) ebay.com, flipkart.com,
meesho.com
6. HOW ONLINE MODEL WORKS
ONLINE MODEL
CLIENT
DIGITAL ONLINE
DELIVARY SERVICES
PAYMENT SHOPPING
GATEWAY CART
PAYMENT FORM
7. OFFLINE MODEL
PHYSICAL OFFLINE MODEL
PRODUCER PRODUCER PRODUCER
RETARLER DISTRIBUTOR DISTRIBUTOR
CONSUMER RETAILER WHOLE
SELLER
RELAILER
CONSUMER
8. WHICH IS DOING BETTER
The Online shopping Industry has absolutely exploded, to the point that there
are now many people who will only buy new
Convenience
Selection
Immediate
Quality
Saving money
Discounts and offers
9. ONLINE SHOPPING VS PHYSICAL SHOPPING
Similarities
Advertisement
Security
Convenience
10. ONLINE SHOPPING VS TRADITIONAL SHIPPING
ONLINE SHOPPING TRADITIONAL SHOPPING
BUY A DRESS LETS CHECK OUT Lets go out find best stores ONLINE
EASY FIND BEST STORES
SEARCHING ONLINE STYLES
GOOD DISCOUNT
Time to find best stores Found a shop
at least
Salesman say no discount
11. RISKS AND DISADVANTAGES OF ONLINE SHOPPING
FRAUD-Do you know the company
SECURITY-Is your credit card safe
SHIPPING- Are you getting the correct product at the requested time
DIFFICULTY- Do you know how to shop online
12. BENEFITS OF PHYSICAL SHOPPING
VARIETY OF PRODUCTS
EASY TO RETURN THE PRODUCT
ONE PLACE SHOPPING
PRICE BENEFITS
PRODUCT PHYSICAL TOUCH
BENEFITS OF ONLINE SHOPPING
COMPARSION OF PRICE OF SAME PRODUCT
BETER DISCOUNT OFFER
EASY REFUND
CAN BE DONE ANYWHERE WITH MOBILE
13. STATEMENT OF THE PROBLEM
With lot of people shifting their attention towards online shopping
rather than choosing physical shopping which of following is better
with respect to saving time, product availability and prices
14. A COMPARATIVE STUDY ON CUSTOMERS’ PERCEPTION TOWARDS
ONLINE AND PHYSICAL SHOPPING WITH REFERENCE TO READYMADE
GARMENTS INTRODUCTION
Just putting a product for sale is not sufficient for sales. It
requires the set of actions, or tactics to promote its brand or product in
the market. Marketing is the action of promoting and selling products or
services, it includes market research and advertising. In general marketing
includes several Ps like Price, Product, Promotion, Place, Packaging,
Positioning, People and even Politics as vital mix elements. The success of
marketing is satisfying ultimate customers. Hence, the recognition of
consumer behaviour is necessary for marketers, to know about factors
influencing their consumer decision making1. Consumer decision making
starts with needs recognition, searching for relevant information,
evaluation of alternative options, purchase decision, and post-purchase
decision. Choice alternatives may be judged consciously or unconsciously in
the consumer decision-making process. Present days shopping is become a
part of every day’s life. Some people shopping to get the necessities and
some others viewed as a way to release the stress or a way to add some
flavor to the mechanical way of life. Consumers have different shopping
behavior i.e, traditional shopping and on-line
15. shopping. Traditional shopping is as old as civilization was practically used
from the days of barter system trading and it is the most basic form of
conventional kind of shopping. Stores which offer wide range of products to
the end-users under one roof, consumers able to physically look and pick at
what a thing or item resembles, would resemble. Nowadays, more and
more people would go shopping via Internet because of the rapid
penetration of the internet in business has led to the birth of online
marketing. Online shopping involves shopping products through e-services,
digital promotions and securing an online payment. Clicking in one word,
thousands of items will put out on the screen based on choice. No need to
wade across a long road and nudge through hustling crowd to get a pair of
fancy shoes2. After the emergence of online retailing, a transformed
version of physical shopping evolved as online shopping, presently all where
talks about shopping in online stores. The internet provides broad target
markets, improved communications with the customer, wide product lines,
building customer relationships with a lot of promotional offers and
coupons. Online shopping have several forms of channels like Search Engine
Optimization, Pay Per Click, Email Marketing, Video Marketing,
Microblogging, Content Marketing, Network Marketing, Affiliate
Marketing,
16. Contextual Marketing, and Social Media Marketing. Through several forms
of channels developed in online shopping, there is lack of awareness about
the product because the buyers and sellers do not meet each other3.
Hence, many consumer visit the online shopping site, does not show any
interest for purchasing the product due to lack of trust, lack of physical
touch and feel, security issues. Sometimes, the consumer has to make
complex decisions in online purchasing. Both, the traditional and on-line
shopping have some advantages and shortages respectively. In the digital
era, many factors may motivate the customers to switch over from
traditional shopping to online shopping4. Hence, the marketers needs to
study about what items do consumer purchases in off-line and on-line,
when and where do consumer purchases the items in off-line and on-line,
how frequently does consumer purchases the products in off-line and on-
line, how does the consumer react after purchasing the product in off-line
and on-line, what experiences does consumer share about shopping in off-
line and on-line. What experiences does consumer share for the next
shopping through physical and on-line. Based on these, the present study
proposed to undertake.
17. RESEARCH GAP
After going through 72 various available literatures (30 from foreign and 42
from Indian studies) in this field, it was found that in various researches, a
relation was developed between physical shopping and online shopping.
Many studies were done on online shopping channels, online stores
attitudes, benefits of on-line shopping and consumers shopping behaviours
in open markets, physical shop sellers attitudes, impact of sales
promotions. However, in no research, a researcher could quantify the
factors motivating customers to go for online shopping and amount of
impact of various elements in online shopping on physical shopping of
store. Having gone through the previous researches, no research could ever
establish the level of significance variation in shopping behavior of
customers in these two different modes of shopping by comparing each
one. It is a known fact that consumers’ response to physical shopping could
be different in online shopping based on different demographic conditions.
To fulfill this gap and to elaborate the difference in shopping behavior in
two set of markets and mapping relationship of demographic conditions
with on line and off line shopping elements the present study is proposed
to undertake.
18. NEED OF THE STUDY
Present days, changing life style and the advent of increasing purchasing
power the demand for both essential and luxury products has increased and
the rapid enlargement of internet users has promoted a confidence in
many business circles with vast marketing opportunity both in domestic and
international market. Present digital world, marketers as well as consumers
can accessible with enormous opportunities and also challenges. Digital
marketing helps to vendors for selection their target segment and develops
various marketing strategies to boost the sales. But in reality, through
many advancement of technology has provides best opportunities to
customers for shopping in on line, many customers go for buying
traditionally so as to test the product and hold the possession of the product
just after the payment for the product. However online shopping is much
easier for the people and less price than the offline shopping, traditional
shopping is continuing since years. Some customers go for retail shopping,
some for online and many of them go for both kind of shopping. In this
contemporary world customer’s loyalty depends upon the consistent ability
to deliver the quality product, value and satisfaction.
19. To be a successful marketer it is absolutely essential to read
the minds and perceptions of the prospective buyers of
online. Hence, knowing the consumers’ shopping behaviour
in different market segments through off line and online.
Online retailers and supply chain managers should make
researches on why people are getting inclined more
towards online shopping and to find out which category of
people prefer online shopping and attracted more towards
online retailers
20. service. Therefore, it is a need to study on difference in
preferences, perceptions, attitudes
while shoppingin traditional and
and
online
consumers’
satisfaction
markets.
21. STATEMENT OF THE PROBLEM
Present days, the growth of online market is vital factor for country’s
economic growth and trend in this market is defined by the decisions of
consumers because consumers are the backbone of the all market. Many
developments in internet have altered India’s lifestyle more quickly and
more completely. Customers can look for everything from endowments,
devices and can access from all walks of life to bring entire libraries,
financial centers, post offices and entertainment venues to a workplace, to
a desktop or to a pocket. With all the benefits and growth stories
associated with online shopping there are also certain limitations to it. The
growth of internet users is increasing but in a country like India it has still
not achieved the full strangle. There are still apprehensions regarding the
quality of internet connectivity in rural areas. Lack of awareness and low
digital literacy among the Indian consumers is one of the major important
factors hampering the growth of online market. In India, large number of
online shopping happens through the use of credit cards in the semi urban
and rural area has lower penetration of credit cards, it is one of the core
problem consumers not preparing online shopping.
22. Since online stores are open 24 hours per day, seven days seven days, and
their inventories are frequently more entire than the retail locations.
Fierce competitions among online and traditional sellers have forced
them to gain the competitive edge in the field of selling. Before
shopping, the customer should decide the channel for them which
can best suit to their need and wants and which can satisfy them. Indian
consumers prefer to look at the sample of the product before making a
purchase. Lack of touch-and-feel in online shopping could lead to issues
such as wrong product sizes/specifications; this creates a mental obstacle
for consumers to shop online. While making any purchase decision
consumer should know the medium to purchase whether online or the
offline shopping6. In this competitive world how customer can decide the
particular medium for their shopping of goods is very important.
Consumer behaviour is influenced by different factors such as culture,
social class, references, group relation, family, salary level and salary
independency,
23. age, gender etc. These differences are seen more specific
when it is considered between different consumer groups
from different online and off line markets. A need is
identified to study the consumers’ perception towards
difference in their behavior in online and traditional
shopping in Indian context. Hence the current study has
elevated the following research questions:
1.What are the factors that influence the consumers’ to
whichever form traditional shopping to online shopping?
2.Does consumers’ perception towards online and offline
shopping is differed on the bases of demographic factors of
consumers?
3.Does a problem faced by consumers while buying through
online mode is vary on the bases of demographic factors?
These questions assist to focus, the significance and
objectives of the study.
24. OBJECTIVES OF THE STUDY
The main objective of the study is to examine the consumers shopping
behavior in traditional and online marketing. In this broader framework, the
following are the specific objectives of the study:
1.To measure the consumers’ level of awareness towards online shopping.
2.To identify the major factors influence the consumers to whichever form
traditional shopping to online shopping.
3.To analysis the difference in Consumers’ behaviours by comparing
traditional shopping with online shopping.
4.To find out the problems regarding traditional and online shopping.
5.To offer suitable suggestions for remedial measure to solve the problems
and improve the quality of traditional and online retailers’ services based
on the finding of the study.
25. HYPOTHESES
The following hypotheses were formulated and tested in
the present study
Ho1: Various factors of consumers have no significant
influence the consumers to whichever form traditional
shopping.
Ho2: There is no significant relationship between socio-
economic factors of the respondents and their level of
awareness about online shopping.
Ho3: Socio-economic factors of the respondents have no
influence on consumers’ satisfaction towards traditional
and online retailer service.
Ho4: Socio-economic factors of the respondents have no
influence on problems faced by traditional and online
retailer service.
26. RESEARCH METHODOLOGY
Research Design
Based on the objectives of the study, the researcher proposed to chosen a pathway of
descriptive and casual research design. The descriptive design was necessary to understand
the phenomenon at hand i.e., perception of consumers in reference to traditional and online
retailers services and measuring it, which has to be followed by causal design which would
reflect the dominance of the factors in regard to the phenomenon and then built a cause
and effect relationship between variables. Causal research tries to determine the cause
underlying an observed behavior. It seeks to determine how the dependent variable changes
with variations in the independent variable. This will involves having a hypothesis of the
study followed by the objectives followed by survey, data analysis and conclusion.
Nature of Data
The current study will be based on both primary data only.
Tools for Data Collection
The primary data proposed to collect through structured interview schedule.
Pilot Study
Prior to final data collection, the researcher proposed conducts a pilot study from 50 sample
respondents for pre- testing the interview schedule.
27. Sample Design
(A) Size of Population
Researcher proposed select a finite universe for the study, as the number of
respondents is population of 4 select districts of Tamil Nadu.
(B)Area: The sampling area for the study will be the 4 districts of 1.
2.- 3. 4. - in
Tamil Nadu.
(C) Sample size: It refers to the number of respondents
selected from the universe to constitute a sample. Researcher proposed to
select only those people who have at least one experience of online
shopping particularly readymade garments. The size of the sample must be
optimum, one which fulfills the requirements of representativeness,
reliability and flexibility. The sample sizes will be 600 respondents will be
select at randomly, in which 150 respondents from each district.
(D)Sampling method: The respondents for research proposed selected
through 2 stage sampling unit. In first
stage sampling unit, 4 districts of Tamil Nadu i.e. 1-------------
-2 3 4 will be selected on the basis of
convenience and 150 respondents will be selected from each select district
in the second stage sampling unit 50% respondents will be stratified on the
basis of their gender belonging to the selected at the first stage.
Period of the Study.
28. The study pertaining about the online market covers
the period of 5 years are used to gain conceptual
knowledge and clarity by referring to the textbooks,
study materials, journals, reports and thesis
available in various universities and institutions. The
final year will used for the collection and analysis of
primary data from the sample population.
29. CONCLUSION
As to conclude results we see that people are still
unhappy and consider it good for sometimes. People are
suffering with its ill effects and are hostile. They prefers
traditional way over these new technologies. As the
population is increasing the companies and market is
growing day by day people are thus posing threats of
cheating, Fraud,transactions etc.,
Essentially people are not considering it really reliable
and cannot fully depend on it for any purpose. Thus we can
conclude that traditional shipping is best.
30. PROPOSED TITLE OF THE STUDY
“A STUDY ON PURCHASE AND CONSUMPTION OF LUXURY
GOODS AMONG URBAN YOUTH CONSUMERS IN CUDDALORE
DISTRICT”
“ A STUDY ON MARKETING MIX OF APPAREL STREET
VENDORS IN CUDDALORE DISTRICT”
“A COMPARATIVE STUDY OF ORGANISED AND UNORGANISED
RETAILERS IN CLOTH MARKET REFERENCE TO CUDDALORE
DISTRICT”
THANK YOU
