Pamela Pavliscak - The science of happy design
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This document discusses elements of happiness and technology that can co-exist. It summarizes research from 8000 people across 300 websites rating happiness after use. Key findings include that happiness leads to better ratings, likelihood to return, and positive recommendations. Happiness is described as having elements of ease, trust, creativity, connection, and meaning. A framework of pleasure plus purpose is presented as a way to create happiness through technology design. The document advocates for positive design using the elements of happiness.
Pamela Pavliscak - The science of happy design
- 1. The science of Happy Design @paminthelab change sciences #fbtb2015
- 5. Technology may make us stoopider
- 6. Nomophobia yeah I think I have that Beth, Millennial “ @paminthelab
- 9. But then…
- 10. Pamela Pavliscak (part researcher, part data scientist) @paminthelab change sciences
- 12. 1996 Made first website 1997 Used Amazon.com for the first time 2000 Bought a Pets.com sock puppet 2001 Consulted fetus/fruit timeline on Babycenter.com 2008 Established dog’s social media presence 2014 Made a Tumblr blog with daughter A few Happy moments
- 13. Access to technology can mean Greater happiness
- 14. Is it possible for technology & happiness to CO-EXIST?
- 15. Online study 8000 people 300 sites Diaries 1000 people Interviews 500 people Social listening 50 concepts/brands
- 17. HappinessRatingAfterUse Happiness = Better Rated Better Than Other Sites Aetna Healthcare.gov PBS Priceline Bank of America Citi Best Buy N=8000 AmazonZappos Gap Expedia CBS WebMD Ally HGTV eHealth Chase Apple Kayak
- 18. Happiness = likely to return Likelihood to return HappinessRatingAfterUse Delta Priceline Bank of America US Bank T Rowe Price Humana Amazon Zappos Expedia WebMDChase Home Depot Best Buy Kayak CBS Hotels.comUSAA @paminthelab
- 20. Happy sites 65+ social sentiment scoreLess happy 45 avg social sentiment score Happiness = Positive talk
- 24. Not too busy Beautiful and colorful My favorites are easy to use It has to be simple & clean Convenience above all else People say this
- 25. parallax simple authentic cinemagraph cats infographics video mobile responsive clever flatIoT big cards blurred geometric hipster low poly Shutterstock, 2015 Designers think maybe this
- 26. WIFI self- actualization self- esteem belonging safety physical well-being PERMA There are Many models
- 27. Is it Delight?
- 30. I use this app almost every day but I do not remember much really Brett, Millennial “
- 31. meh wow OMGyesmmm ( - - ( ( ( ( ( ! ! Happiness varies in intensity
- 32. @paminthelab connected confident entertained challenged nurtured informed smart inspired creative Happiness is made of this powerful
- 35. 01 ease
- 36. Source: Change Sciences EaseofUseCombinedScore 75 Easy is the starting point
- 37. AUTONOMY I can accomplish it without questions
- 38. CONTROL I am a bit less anxious
- 39. MASTERY I’ve got this down
- 40. 02 trust
- 41. I ve lost a lot of faith in Uber but I still use it for now Ben, Millennial “ ‘
- 42. AUTHENTICITY There is a real person in there
- 45. I know it s an algorithm but it feels more like a friend Ali, Millennial “ ‘ @paminthelab
- 46. 03 creativity
- 47. My little sister loves to draw and I love sharing photos of her Antonia, GenZ “
- 48. PLAY I can try things out without risk
- 49. It is a balance of new discoveries and old friends Adrianne, Millennial “
- 51. 04 connection
- 52. Seeing that people repost my pins makes me feel like I am actively involved in the art community Alyson, Millennial “
- 54. Presence People I care about are here @paminthelab
- 55. Community We share an interest
- 56. I feel happy when I can make someone else happy April, Millennial “
- 57. 05 meaning
- 58. CONTINUITY I move between digital & real
- 59. NARRATIVE I’m part of a bigger story
- 60. I check on HONY every day because there is always a story that inspires me to do or give more Janessa, Millennial “
- 62. Happiness The one measure that matters Just No @paminthelab
- 63. The happy path Pleasure + purpose
- 64. #happytech elements of happiness ease of use creativity trust connection meaning