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4. Mobile Social Commerce - Jussi Wacklin, Nokia
Mobile social commerce combines mobile, commerce, and social networking ecosystems. It allows commercial transactions to happen anytime, anywhere through a user's mobile device, while also supporting social interactions. Key elements include ratings, reviews, shared shopping lists, referrals, recommendations, mobile ticketing, coupons, loyalty programs, payments, location services, information services, and banking. Discovery occurs through social games, quizzes, polls and badges, while purchase can involve friends affiliate networks, coupons, product customization using social content, consumer support in social sites, and recommendation engines.
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4. Mobile Social Commerce - Jussi Wacklin, Nokia
- 1. Mobile Social Commerce Discussion onthe impact of Mobility
- 2. eCommerce Stats WORLD INTERNET USAGE AND POPULATION STATISTICS Population Internet Users Penetration Growth Users % World Regions ( 2010 Est.) Latest Data (% Population) 2000-2010 of Table Africa 1,013,779,050 110,931,700 10.9 % 2,357.3 % 5.6 % Asia 3,834,792,852 825,094,396 21.5 % 621.8 % 42.0 % Europe 813,319,511 475,069,448 58.4 % 352.0 % 24.2 % Middle East 212,336,924 63,240,946 29.8 % 1,825.3 % 3.2 % North America 344,124,450 266,224,500 77.4 % 146.3 % 13.5 % Latin America/Caribbean 592,556,972 204,689,836 34.5 % 1,032.8 % 10.4 % Oceania / Australia 34,700,201 21,263,990 61.3 % 179.0 % 1.1 % WORLD TOTAL 6,845,609,960 1,966,514,816 28.7 % 444.8 % 100.0 % (Source: internetworldsats.com 2010) telecom statistic forecasts Population 6.9 billion Fixed lines 1.4 billion “In US, eCommerce Mobile subscribers 5.1 billion value is 5% of overall Mobile text messages sent 4.2 trillion retail sector value” Internet users 1.9 billion Fixed broadband subscribers 580 million (Source: BuddeComm forecasts, 2010) 3
- 3. Mobile Commerce Elements 5. Mobile Ticketing 6. 4. Coupons, Discovery Loyalty Cards 3.Marketing 7. Advertising Payments mCommerce Mobile Commerce is any commercial transaction, involving the use of mobile device in some part of that process 8. Location 2. Auctions Services 9. Info 1. Stores Services 10. Banking 4
- 4. Social Commerce Elements 1. Ratings 7. Social 2. Reviews Marketplace Social Commerce Commercial transaction that supports social interaction and user contributions, to assist in the online buying and selling of products and 3.Shared 6. Wish lists services. shopping lists 4. 5. Referrals Recommend ations 5
- 5. Concluding that SocialmCommerce can happen anytime, anywhere is true ...but it likely won’t make any of us millionaires 6
- 6. Mobile Social Commerceis combination of Ecosystems Understanding people’s context the user is normally in this location Mobile Space the user often visits this neighborhood the user operates within a certain time frame the user is heading in to a certain anchor point User has contact list of friends & methods to communicate User tends to use device certain way in different times Understanding people’s buying preferences Commerce the user prefers this merchant the user prefers this type of merchandise Space the user prefers this brand the user prefers this type of cuisine the user prefers this restaurant the user prefers this news source Understanding people’s social preferences Social Space User claims personal information and preferences User belongs to certain social networks and groups User has personal network of friends User likes/follows/interacts with certain brands Social ethics differ from commercial ethics 7
- 7. Discovery Phase -examples Social Badges 8
- 8. Discovery through socialgames 9
- 9. Recommendations from Quizzes& Polls 10
- 10. Purchase Phase examples FriendsAffiliate Coupons Affiliate Network Network 11
- 11. Product Customization –Social Content Creation 12
- 12. Consumer Self-Care &Support 13
- 13. Shops in SocialSites ? 14
- 14.