4. proposal(3)
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Harry T. Docwra is proposing a movie magazine called "Harry T. Docwra’s Guide to Movies" that will provide summaries and discussions of upcoming superhero films releasing that year with the goal of interesting readers in going to see those movies. The magazine will target middle class 12-18 year old males of balanced psychographic backgrounds and only feature content about films rated 12A or below that does not discuss religion or steal content from other publications.
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4. proposal(3)
- 1. Proposal 1 Working Title: Harry .T. Docwra’s Guide to Movies Product’s Purpose: To interest people into going to see certain movies Genre: Entertainment Movie Magazine Content Will talk about all superhero films that are coming out this year. There is no story to it. Audience: Most of the films that are being used will have a 12+ rating, so will probably be targeted at that age range, mainly male but not specific. The psychographic is balanced and the social status middle class. I will approach this audience by discussing films and actors that might be inspiring to other people. Legal & Ethical Considerations: My magazine will not have anything offensive featured in it. The magazine will be aimed at 12-18 audiences/readers. The magazine will have nothing to do with religion. I am featuring films made by other studios but will reference said studios. My product will have its own content and not steel from others.