4 Steps for Improved Stakeholder Engagement
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The document outlines four essential steps for improved stakeholder engagement in project management: defining and identifying stakeholders, analyzing their interests and influence, planning communication strategies, and engaging them throughout the project. It emphasizes the importance of understanding each stakeholder’s perspective and utilizing appropriate communication tools to facilitate collaboration and success. The goal is to build strong relationships with stakeholders to ensure project buy-in and effective resource management.
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4 Steps for Improved Stakeholder Engagement
- 1. F O UR S T E P S F O R I M P R O V E D S T A K E H O L D E R E N G A G E M E N T
- 2.
- 3. STAKEHOLDERS Any person orgroup of people who have an interest in, can influence or will be affected by any planned changes in an organization
- 4. WHY ARE PROJECT STAKEHOLDERSIMPORTANT?
- 5. STAKEHOLDERS: H e lp t o s e c u r e b u y - i n a t a l l l e v e l s P r o v i d e e x p e r t i s e a n d k n o w l e d g e A s s i s t w i t h r e s o u r c e m a n a g e m e n t O f f e r o n g o i n g f e e d b a c k , c o l l a b o r a t i o n a n d s u p p o r t F a c i l i t a t e s u c c e s s f u l p r o j e c t s .
- 6. READY TO WINOVER YOUR PROJECT STAKEHOLDERS?
- 7. D E FI N E A N A L Y Z E E N G A G EP L A N 4 STEPS TO STAKEHOLDER ENGAGEMENT
- 8.
- 9. Start with alist of any individuals or groups that you think are affected by or can impact upon the project in some way.
- 10. This can include: -The customer - Your team - Project Management Office (PMO) - Teams within the organization, for example, sales - Partners - Shareholders - Suppliers - Project sponsor - Any interest groups.
- 11.
- 12. You now havean extensive list of project stakeholders. You need to analyze and classify your list as: It is not possible or effective to engage with each stakeholder in the same way. - High power, high interest - High power, less interest - Low power, high interest - Low power, low interest.
- 13. Decide the bestengagement and communication tools for each group using an influence/interest grid.
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- 16. Key to yourstrategy is understanding your stakeholders. Here is a list of questions to get started: - Are they fully aware of the planned project? - What is their vision of the project once it is fully or successfully implemented? - How will the project outcome impact upon their work? - What motivates them? - How do they like to stay up-to-date with projects? - Have you or a member of your team worked with these stakeholders before?
- 17. You should alsothink about: C O M M U N I C A T I O N M E T R I C S R E S P O N S I B I L I T I E S How you will manage conflicting views and expectations? Communication types and frequency, for example, reports, workshops or meetings. Who will be responsible for managing each communications? Is it possible to use automated reports? What are the measurements of success? CONFLICT
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- 19. I M PL E M E N T M E A S U R E I N V O L V E Implement your plan and schedule of communication activities Involve your stakeholders early and often. Use reports to keep your stakeholders informed and up-to-date Remember to evaluate your strategy and make changes if required
- 20. SUMMARY Build a goodrelationship with stakeholders using four steps: 1. Define and Identify Your Stakeholders 2. Analyze Your Stakeholders 3. Plan Your Strategy 4. Engage Your Stakeholders.
- 21. Collaborative Project Management: A Handbook www.brightwork.com Downloadmore project management tips in our free