เติบโตและกําไรอย่างยั่งยืนในยุคเศรษฐกิจ 4.0
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The document discusses sustainable growth and profitability in the context of the 4.0 economy, emphasizing the importance of digital transformation for businesses of all sizes. It highlights that customer experience has become a key differentiator, with companies that excel in this area potentially doubling their revenue within three years. Additionally, it notes the rise of the sharing economy and the need for companies to innovate and engage with customers across multiple touchpoints to remain competitive.
เติบโตและกําไรอย่างยั่งยืนในยุคเศรษฐกิจ 4.0
- 2. เติบโตและกําไรอย่างยั่งยืนใน ยุคเศรษฐกิจ 4.0 คุณนาวิก นําเสียง กรรมการผู้จัดการ บริษัท ซันเด โซลูชันส์ จํากัด
- 3. 3PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ …as well as in small, regional companies, … In worldwide operating companies… Digital Business – Premise In the digital economy People, Business, and “Things” are becoming more and more connected. …and in all our daily lives.
- 4. 4INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Imperatives Affecting Companies of All sizes Customer Experience Competitions & Business Models Digital Transformation
- 5. 5INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ of customers are more willing to engage with companies that deliver better customer experiences. 63% Customers have high expectations Source: Forrester Consulting, 2017. Customer experience will overtake price and product as key brand differentiator. By 2020 of customers will buy from competitors if they do not have satisfactory experience. 91% Only experience matters Customers want better experience Source: Forrester Consulting, 2017.Source: Walker Info, Customers 2020 Study. Customer Experience
- 6. 6INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Great customer experience means More Revenue for Brands Customer experience leader can almost double their revenue in a 3 year period.* *SOURCE: TEMKIN GROUP 2016
- 7. 7INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Increased pace of disruption Availability of alternative or competitive products or services 2 years or less Rise and fall of the Blackberry 10 years Fast pace of competition Source: Forbes, Sep 2015. Emergence of the sharing economy Market size of the sharing economy by 2025 $335 billion Source: The Current and Future State of the Sharing Economy, December 2016, Brooking Competitions & Business Models
- 9. 9INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Driving results with Digital Transformation 41% of companies who have experienced market share gain attributed it to digital transformation.* *SOURCE: ALTIMETER 2016 Digital Transformation
- 10. Digital Business and Transformation
- 11. 11PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ Digital business is built on new computing infrastructure – the enablers are… Digital Business – Enablers …accelerated by the Internet of Things (IoT), advances in Machine Learning and innovations like Blockchain. These technologies give your company the ability to change your business models, and create new products and services in the digital economy. Big DataAnalytics Cloud Technologies Mobile Technologies
- 12. 12INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Become an Omni-channel Business Speak your customer language Different industries, customers, locations have different requirements and context Innovate and differentiate Address customers’ changing needs as well as capturing emerging opportunities Conduct commerce on all touchpoints Be where your customers want to be, seamlessly
- 13. 13INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Win with Commerce
- 15. 15INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Deliver Contextual Customer Experiences Engage customers intelligently Build relationship, trust, and loyalty which differentiate you from your competitions Deliver consistently anywhere anytime Customers use many channels on their journey; moving from one to others should be seamless and with context Gain customer intelligence Knowing your customers enable you to meet their expectations
- 16. 16INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Attain Go-to-Market Agility Build on best practices Accelerate your time to value and focus resources on differentiated experience Reduce complexity Complexity slows you down and increases costs Empower your business users Enable business innovation with minimal IT support
- 17. ขอบคุณครับ คุณนาวิก นําเสียง กรรมการผู้จัดการ บริษัท ซันเด โซลูชันส์ จํากัด [email protected]
- 19. THANK YOU Sundae Solutions Co., Ltd. T | +66 2634 8899 W| www.sundae.co.th