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45 min whatsthemeat
The document discusses flawed execution of brilliant strategies often winning out over brilliant execution of flawed strategies. It emphasizes seeing business from the customer's perspective on the outside looking in, rather than the owner's perspective on the inside looking out. Key points about Henry Ford and the Model T automobile are provided. Questions are posed about objectives, objections, customer priorities, and leveraging assets. The importance of character traits and core values for business owners is discussed.
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45 min whatsthemeat
- 2.
- 4. Which do youthink would work better, the brilliant execution of a flawed strategy, or the flawed execution of a brilliant one?
- 5. In business, it’sthe flawed execution of a brilliant strategy that usually wins the day.
- 12. Every business owner ison the inside, looking out, and what they see is entirely different from what their customers see. Customers are on the outside, looking in.
- 19. Defining Characteristics Unusual featuresor distinguishing elements that are used to identify the “shape” of a business or customers.
- 30. Business Probl mTopology
- 31. Henry Ford •Henry DidNot Invent The First Automobile •Gottlieb Daimler and Karl Benz in 1886 •2000 manufacturers preceded Henry Ford •Henry's Sword In The Stone was to sell automobiles at $795 •Overhead Rail, Hook and Disassembly Line •In 1908 Ford Motor Company introduced the Model T for $850 selling nearly 15,500,000 by 1920 for as low as $280
- 32. What Are YouTrying to Make Happen? What Are The Objections? What Does The Customer Care About? What Are The Limiting Factors? Do You Have Any Unleveraged Assets?
- 34.
- 36.
- 38. WHO DID YOUPICK?
- 40. Character Diamond: Core Values& Personality Traits That Determine How The Business Owner 3.Sees The World David Freeman
- 43. Elements Your CharacterDiamond Must Have 1. Strong Traits (Amped Up) - get remembered. 2. Must have at least 3 defining characteristics. 3. Duality - Skewed opposites - Conflict raises interest. 4. Relatable - who will you attract to your tribe? 5. You must also be believable, authentic, humanistic.
- 46. How Many ForrestGump Quotes Do You Know?
- 47. Word Flags • Unexpected •Memorable Name • Word or phrase that customers will voluntarily mention in their efforts to be friendly or connect with you. • Forrest Gump – Many Word Flags • Forrest Gump – Different Language Tone
- 51.
- 53. Become The CompanyPeople Like Know Trust & Feel Best About
- 57. A business isa reflection of its owner. That persons core values and characteristic traits trickle down into the rest of the organization.
- 58.
- 59. How Do YouHire? • Hire those who have already been trained by their parents. • If you see someone that is great OFFER THAT PERSON A JOB. • Zappos offers $2,000 to quit. • If a candidate doesn’t reflect your core values DO NOT HIRE THAT PERSON. Core Values first Experience second. • Create a place people want to work.
- 60. What Is YourClose Ratio? Are You Talking People In To Buying From You Or Are You Talking People Out Of Buying From You?
Editor's Notes
- #15 Business owners write down all the compeditors in your category. Non business owners will pick two businesses to write down all comoeditors they can think of. I will not ask for their sales volume.
- #34 Who do you buy from? Why do you buy what you buy from who you buy? Do you know?
- #38 ----- Meeting Notes (10/12/13 12:50) -----Favorite Character, 3 - 4 Characteristic Traits, And Memorable lines.
- #54 People buy from people. Each of you were given a fictions situation and you bought from who felt the best. We buy from who we like know, trust & feel the best about be this person in your business and in your advertising and you’ll attract a wealth of customers.