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5 Principles for
                         Agile & High Speed Development
                               Crucial for Dominance



                                               Bernard Leong
                                              Co-Founder, CTO


Tuesday, July 13, 2010                                          1
Let’s start with something we know ....

                500M Users             50M Tweets/Day    1M Check-ins/Day




       Each has successfully carved out their own dominance.



Tuesday, July 13, 2010                                                      2
Social Interactions escalate, amplify & distribute in
                               a quick & viral way


Tuesday, July 13, 2010                                                3
Information propagating via real-time ...




Tuesday, July 13, 2010                                               4
The Power of Mobility
                         Location, Location & Location
Tuesday, July 13, 2010                                   5
Years
                                  Years


                           Year

                          2010
Tuesday, July 13, 2010               6
Making the Plaform Accessible to All & Slowly
                                Exerting Control




Tuesday, July 13, 2010                                            7
Principle 1
                         “In my beginning is my end”
                                - T. S. Eliot, “East Coker”


Tuesday, July 13, 2010                                        8
What’s the end point for your business or idea?
        Business
          Idea           Seed Stage           Series A to D   IPO or Acquisition?


      Technology                 Development of standard          Industry
         Idea                    & Building Communities           Standard




Tuesday, July 13, 2010                                                              9
What’s your Plan B?



                          Where do you sit
                         in the ecosystem?



  When do you quit?

Tuesday, July 13, 2010                       10
Principle 2
                 Make something Customers Need




Tuesday, July 13, 2010                           11
Chlkboard is a realtime local mobile ad network
    helping retail merchants to steer more walk-in
    traffic from near-by customers.
                                      “Ideal solution! This is what
                                      we retailers have been
                                      looking for to connect”
                                      Vivek Goenka // Carrefour // Client


                  Jan 2010                       July 2010




Tuesday, July 13, 2010                                                      12
Principle 3:
                  Less is More in Product Development




Tuesday, July 13, 2010                                  13
How simple we want the process to be?
                  Do we really need them to fill up everything?




Tuesday, July 13, 2010                                           14
Principle 4:
                         Iterate & Pivot based on
                           Feedback & Analytics




Tuesday, July 13, 2010                              15
Tuesday, July 13, 2010   16
Principle 5:
               Firehose Strategy: Open the Floodgates!




Tuesday, July 13, 2010                                   17
VALIDATION
                             150+ multi-industry outlet sign up
                         5 paying outlets @ $120-450/location/month

                                   CTR Industry
                                     Numbers
                                                                  Current
                Web              Social Media
                                                                  Mobile
               0.05%               0.52%
                                                                  0.14%

                         Chlkboard 14.4%         avg


                         Brewerkz: 17.60%
Tuesday, July 13, 2010                                                      18
Current Growth for Chlkboard
                                     3rd Party Apps Introduction
                                                                              400,000


                                                                              360,000


                                                                              320,000


                                                                              280,000


                                                                              240,000


                                                                          200,000


                                                                          160,000


                                                                          120,000


                                                                          80,000


                                                                          40,000


       Jan                                                                0
                         Feb
                               Mar
                                     Apr
                                                May
                                                            June
                                                                   July
                                     Impressions
Tuesday, July 13, 2010                                                                  19
3 Key Issues before fundraising




           Do you have a product to demo?
  Can you demonstrate whether you have customers?
  Can you validate if the customers are willing to pay
               for the product/service?
Tuesday, July 13, 2010                                   20
Final Thoughts




                         Learn from Everyone,
                            Follow no one,
                         Observe the Patterns,
                            Work Like Hell.

Tuesday, July 13, 2010                           21
“Chlkboard’s API stands
    out with regards to ease of
    implementation.”
    Gibson Tang // Azukisoft // Developer




                                 Thank you
                                            “Ideal solution! This is what
                                            we retailers have been
                                            looking for to connect”
                                            Vivek Goenka // Carrefour // Client
        Co-Founder, CEO, Chlkboard

             www.chlkboard.com
       Contact: bleongcw@chlkboard.com

Tuesday, July 13, 2010                                                            22

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5 Principles for Agile & High Speed Development

  • 1. 5 Principles for Agile & High Speed Development Crucial for Dominance Bernard Leong Co-Founder, CTO Tuesday, July 13, 2010 1
  • 2. Let’s start with something we know .... 500M Users 50M Tweets/Day 1M Check-ins/Day Each has successfully carved out their own dominance. Tuesday, July 13, 2010 2
  • 3. Social Interactions escalate, amplify & distribute in a quick & viral way Tuesday, July 13, 2010 3
  • 4. Information propagating via real-time ... Tuesday, July 13, 2010 4
  • 5. The Power of Mobility Location, Location & Location Tuesday, July 13, 2010 5
  • 6. Years Years Year 2010 Tuesday, July 13, 2010 6
  • 7. Making the Plaform Accessible to All & Slowly Exerting Control Tuesday, July 13, 2010 7
  • 8. Principle 1 “In my beginning is my end” - T. S. Eliot, “East Coker” Tuesday, July 13, 2010 8
  • 9. What’s the end point for your business or idea? Business Idea Seed Stage Series A to D IPO or Acquisition? Technology Development of standard Industry Idea & Building Communities Standard Tuesday, July 13, 2010 9
  • 10. What’s your Plan B? Where do you sit in the ecosystem? When do you quit? Tuesday, July 13, 2010 10
  • 11. Principle 2 Make something Customers Need Tuesday, July 13, 2010 11
  • 12. Chlkboard is a realtime local mobile ad network helping retail merchants to steer more walk-in traffic from near-by customers. “Ideal solution! This is what we retailers have been looking for to connect” Vivek Goenka // Carrefour // Client Jan 2010 July 2010 Tuesday, July 13, 2010 12
  • 13. Principle 3: Less is More in Product Development Tuesday, July 13, 2010 13
  • 14. How simple we want the process to be? Do we really need them to fill up everything? Tuesday, July 13, 2010 14
  • 15. Principle 4: Iterate & Pivot based on Feedback & Analytics Tuesday, July 13, 2010 15
  • 16. Tuesday, July 13, 2010 16
  • 17. Principle 5: Firehose Strategy: Open the Floodgates! Tuesday, July 13, 2010 17
  • 18. VALIDATION 150+ multi-industry outlet sign up 5 paying outlets @ $120-450/location/month CTR Industry Numbers Current Web Social Media Mobile 0.05% 0.52% 0.14% Chlkboard 14.4% avg Brewerkz: 17.60% Tuesday, July 13, 2010 18
  • 19. Current Growth for Chlkboard 3rd Party Apps Introduction 400,000 360,000 320,000 280,000 240,000 200,000 160,000 120,000 80,000 40,000 Jan 0 Feb Mar Apr May June July Impressions Tuesday, July 13, 2010 19
  • 20. 3 Key Issues before fundraising Do you have a product to demo? Can you demonstrate whether you have customers? Can you validate if the customers are willing to pay for the product/service? Tuesday, July 13, 2010 20
  • 21. Final Thoughts Learn from Everyone, Follow no one, Observe the Patterns, Work Like Hell. Tuesday, July 13, 2010 21
  • 22. “Chlkboard’s API stands out with regards to ease of implementation.” Gibson Tang // Azukisoft // Developer Thank you “Ideal solution! This is what we retailers have been looking for to connect” Vivek Goenka // Carrefour // Client Co-Founder, CEO, Chlkboard www.chlkboard.com Contact: [email protected] Tuesday, July 13, 2010 22