RIGHT
NOW
THINGS EVERY WEB DESIGNER
SHOULD BE DOING
@PaulTrani
5
T
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani2
FOLLOW ME: @PAULTRANI
Sr. Creative Cloud Evangelist, Adobe
SLIDES: #FITCtoronto
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani3
DIFFERENT TYPES OF DESIGNERS
3
The Artist Designer CSS DesignerUI/UX The Deseloper
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani4
GETS SH*T DONE
THE RIGHT WAY TO DESIGN
IS THE ONE THAT
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
“DON’T TRY TO BE ORIGINAL
5
JUST TRY TO BE GOOD.
PAUL RAND
”
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani6
BE GOOD
HOW TO
…
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani7
THE 5 THINGS
T
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani8
(RESPONSIVE DESIGN)1CREATE USING A GRID
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani9
“GRIDS ORGANIZE CONTENT.”
- CAPTAIN OBVIOUS
USE A GRID
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
FOUNDATION OF DESIGN
10
Design as we know it
was born partly in
response to the
Industrial Revolution.
English Illustrated Magazine, 1884 shows designs were suddenly competing for attention.
USE A GRID
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
FOUNDATION OF DESIGN
11
Design as we know it
was born partly in
response to the
Industrial Revolution.
English Illustrated Magazine, 1884 shows designs were suddenly competing for attention.
USE A GRID
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
Responsiv
e Grid
System
Unsemant
ic
Golden
Grid
System
1200 Grid
System
960 Grid
System
Photosho
p
GRID-BASED DESIGN
12
USE A GRID
Wirify
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani13
USE A GRID
GOLDEN RATIO
1 x 1.618
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
Responsiv
e Grid
System
Unsemant
ic
Golden
Grid
System
1200 Grid
System
960 Grid
System
Photosho
p
GOLDEN RATIO
14
USE A GRID
1 x 1.618
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
GRID SYSTEMS
15
Photoshop Unsemantic Golden Grid System 1200 Grid System 960 Grid System Responsive Grid System
USE A GRID
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani16
TRY TO BE GRID
NOT BORING
USE A GRID
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
TRY TO BE GRID
NOT BORING
17
USE A GRID
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
DESIGNING WITH A GRID
18
USE A GRID
LAYOUT GUIDES
SMART GUIDES
LINKED ASSETS
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani19
(WIREFRAME/PROTOTYPE)2MAKE MESTAKES EARLY
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani20
Low-fidelity Wireframe High-fidelity Prototype
WIREFRAME/PROTOTYPE
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
ChangesMade
0
6
12
18
24
30
36
42
48
54
60
66
72
78
84
90
96
Web Design
With a Wireframe
21
WIREFRAME/PROTOTYPE
Minimal Changes
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
Without a Wireframe
22
ChangesMade
0
6
12
18
24
30
36
42
48
54
60
66
72
78
84
90
96
Web Design
WIREFRAME/PROTOTYPE
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
ChangesMade
0
6
12
18
24
30
36
42
48
54
60
66
72
78
84
90
96
Web Design
Without a Wireframe
23
Buttload of Changes
WIREFRAME/PROTOTYPE
“I didn’t realize our product line was this confusing.”
“We have too many options in our navigation: our key
pages are getting lost.”
“Our call to action is weak.”
“Our Contact form takes too long to fill out.”
“We’re talking too much about ourselves and not enough
about our customer.”
“Our most important product photos are below the fold:
nobody’s going to see them.”
“We really don’t know what we’re doing.”
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani24
Low-fidelity Wireframe High-fidelity Prototype
WIREFRAME/PROTOTYPE
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani25
Low-fidelity Wireframe High-fidelity Prototype
WIREFRAME/PROTOTYPE
http://www.axure http://muse.adobe.comAdobe Comp CC https://marvelapp.comhttp://www.invisionapp.com
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani26
(AND SPEND MORE TIME OUTSIDE)3USE A FRAMEWORK
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani27
USE A FRAMEWORK
Google Web Starter Kit Zurb Foundation v5+ UIkit Semantic UI Gumby FrameworkBootstrap
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani28
EVEN FOR ICONS4USE WEB FONTS
T
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
TYPOGRAPHY
29
CONVEY INFORMATION IN WRITING
HAS ONE PLAIN DUTY BEFORE IT AND THAT’S TO
”
“
EMIL RUDER
WEB FONTST
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani30
WEB FONTST
(roll your own)
Typekit
SkyFonts
DESKTOP USE
WEB FONTS
HOSTED SERVICES
Typekit
Google Fonts
Font Squirrel
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani31
WEB FONTS
WEB FONTST
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
RESPONSIVE TYPOGRAPHY
32
MEANS LEGIBILITY EVERYWHERE
WEB FONTST
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
USE FONTS
33
FOR IC NS
WEB FONTST
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani34
ICON FONTS
WEB FONTST
FONTAWESOME ICOMOON
scalable vector icons that can instantly be customized
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani35
RESPONSIVELY5USE IMAGERY
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
USE IMAGERY
36
WITH VISUAL INTEREST
TO CONVEY INFORMATION
IMAGERY
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani
RASTER/BITMAP: GIF, JPG, PNG, SVG
VECTOR: SVG, ICON FONTS, HTML CANVAS
37
IMAGERY
CREATING IMAGERY
SKETCH PIXELMATOR GIMPPHOTOSHOPILLUSTRATOR
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani38
IMAGERY
CREATING IMAGERY
SKETCH PIXELMATOR GIMPPHOTOSHOPILLUSTRATOR
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani39
IMAGERY
CREATING IMAGERY
PHOTOSHOPILLUSTRATOR
ALIGN TO PIXEL GRID
SAVE AS SVG
CSS PROPERTIES
EXTRACT ASSETS
EXTRACT IN BROWSER
COPY CSS
MARKET
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani40
IMAGERY
ANIMATED SVG
SNAP.SVG
AND NOW…
PLEASE
STOP
THINGS EVERY WEB DESIGNER
SHOULDN’T BE DOING5
5 Things Every Designer Should be Doing Right Now
THINGS EVERY WEB DESIGNER
SHOULD BE DOING5
@PaulTrani44
THANK YOU!
FOLLOW ME: @PAULTRANI
Sr. Creative Cloud Evangelist, Adobe
SLIDES: #FITCtoronto

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5 Things Every Designer Should be Doing Right Now

  • 1. RIGHT NOW THINGS EVERY WEB DESIGNER SHOULD BE DOING @PaulTrani 5 T
  • 2. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani2 FOLLOW ME: @PAULTRANI Sr. Creative Cloud Evangelist, Adobe SLIDES: #FITCtoronto
  • 3. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani3 DIFFERENT TYPES OF DESIGNERS 3 The Artist Designer CSS DesignerUI/UX The Deseloper
  • 4. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani4 GETS SH*T DONE THE RIGHT WAY TO DESIGN IS THE ONE THAT
  • 5. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani “DON’T TRY TO BE ORIGINAL 5 JUST TRY TO BE GOOD. PAUL RAND ”
  • 6. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani6 BE GOOD HOW TO …
  • 7. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani7 THE 5 THINGS T
  • 8. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani8 (RESPONSIVE DESIGN)1CREATE USING A GRID
  • 9. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani9 “GRIDS ORGANIZE CONTENT.” - CAPTAIN OBVIOUS USE A GRID
  • 10. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani FOUNDATION OF DESIGN 10 Design as we know it was born partly in response to the Industrial Revolution. English Illustrated Magazine, 1884 shows designs were suddenly competing for attention. USE A GRID
  • 11. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani FOUNDATION OF DESIGN 11 Design as we know it was born partly in response to the Industrial Revolution. English Illustrated Magazine, 1884 shows designs were suddenly competing for attention. USE A GRID
  • 12. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani Responsiv e Grid System Unsemant ic Golden Grid System 1200 Grid System 960 Grid System Photosho p GRID-BASED DESIGN 12 USE A GRID Wirify
  • 13. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani13 USE A GRID GOLDEN RATIO 1 x 1.618
  • 14. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani Responsiv e Grid System Unsemant ic Golden Grid System 1200 Grid System 960 Grid System Photosho p GOLDEN RATIO 14 USE A GRID 1 x 1.618
  • 15. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani GRID SYSTEMS 15 Photoshop Unsemantic Golden Grid System 1200 Grid System 960 Grid System Responsive Grid System USE A GRID
  • 16. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani16 TRY TO BE GRID NOT BORING USE A GRID
  • 17. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani TRY TO BE GRID NOT BORING 17 USE A GRID
  • 18. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani DESIGNING WITH A GRID 18 USE A GRID LAYOUT GUIDES SMART GUIDES LINKED ASSETS
  • 19. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani19 (WIREFRAME/PROTOTYPE)2MAKE MESTAKES EARLY
  • 20. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani20 Low-fidelity Wireframe High-fidelity Prototype WIREFRAME/PROTOTYPE
  • 21. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani ChangesMade 0 6 12 18 24 30 36 42 48 54 60 66 72 78 84 90 96 Web Design With a Wireframe 21 WIREFRAME/PROTOTYPE Minimal Changes
  • 22. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani Without a Wireframe 22 ChangesMade 0 6 12 18 24 30 36 42 48 54 60 66 72 78 84 90 96 Web Design WIREFRAME/PROTOTYPE
  • 23. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani ChangesMade 0 6 12 18 24 30 36 42 48 54 60 66 72 78 84 90 96 Web Design Without a Wireframe 23 Buttload of Changes WIREFRAME/PROTOTYPE “I didn’t realize our product line was this confusing.” “We have too many options in our navigation: our key pages are getting lost.” “Our call to action is weak.” “Our Contact form takes too long to fill out.” “We’re talking too much about ourselves and not enough about our customer.” “Our most important product photos are below the fold: nobody’s going to see them.” “We really don’t know what we’re doing.”
  • 24. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani24 Low-fidelity Wireframe High-fidelity Prototype WIREFRAME/PROTOTYPE
  • 25. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani25 Low-fidelity Wireframe High-fidelity Prototype WIREFRAME/PROTOTYPE http://www.axure http://muse.adobe.comAdobe Comp CC https://marvelapp.comhttp://www.invisionapp.com
  • 26. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani26 (AND SPEND MORE TIME OUTSIDE)3USE A FRAMEWORK
  • 27. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani27 USE A FRAMEWORK Google Web Starter Kit Zurb Foundation v5+ UIkit Semantic UI Gumby FrameworkBootstrap
  • 28. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani28 EVEN FOR ICONS4USE WEB FONTS T
  • 29. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani TYPOGRAPHY 29 CONVEY INFORMATION IN WRITING HAS ONE PLAIN DUTY BEFORE IT AND THAT’S TO ” “ EMIL RUDER WEB FONTST
  • 30. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani30 WEB FONTST (roll your own) Typekit SkyFonts DESKTOP USE WEB FONTS HOSTED SERVICES Typekit Google Fonts Font Squirrel
  • 31. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani31 WEB FONTS WEB FONTST
  • 32. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani RESPONSIVE TYPOGRAPHY 32 MEANS LEGIBILITY EVERYWHERE WEB FONTST
  • 33. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani USE FONTS 33 FOR IC NS WEB FONTST
  • 34. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani34 ICON FONTS WEB FONTST FONTAWESOME ICOMOON scalable vector icons that can instantly be customized
  • 35. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani35 RESPONSIVELY5USE IMAGERY
  • 36. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani USE IMAGERY 36 WITH VISUAL INTEREST TO CONVEY INFORMATION IMAGERY
  • 37. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani RASTER/BITMAP: GIF, JPG, PNG, SVG VECTOR: SVG, ICON FONTS, HTML CANVAS 37 IMAGERY CREATING IMAGERY SKETCH PIXELMATOR GIMPPHOTOSHOPILLUSTRATOR
  • 38. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani38 IMAGERY CREATING IMAGERY SKETCH PIXELMATOR GIMPPHOTOSHOPILLUSTRATOR
  • 39. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani39 IMAGERY CREATING IMAGERY PHOTOSHOPILLUSTRATOR ALIGN TO PIXEL GRID SAVE AS SVG CSS PROPERTIES EXTRACT ASSETS EXTRACT IN BROWSER COPY CSS MARKET
  • 40. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani40 IMAGERY ANIMATED SVG SNAP.SVG
  • 42. PLEASE STOP THINGS EVERY WEB DESIGNER SHOULDN’T BE DOING5
  • 44. THINGS EVERY WEB DESIGNER SHOULD BE DOING5 @PaulTrani44 THANK YOU! FOLLOW ME: @PAULTRANI Sr. Creative Cloud Evangelist, Adobe SLIDES: #FITCtoronto