The document discusses ways for companies to create added value for customers through improved customer service in 2016. It recommends prioritizing customer experience over cost and products, embracing self-service options and virtual agents, making customer service channels like phone, email, social media, and messaging available anytime through mobile-first strategies, and being proactive in engaging and updating customers. Adopting these customer service ideas in 2016 can help businesses grow by improving their ability to provide the best customer experience.
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