The document outlines Andy Nathan's 5 step system to increase blog traffic. The steps are: 1) have a 3 step plan to start blogging, 2) learn from mistakes like poor design or SEO, 3) maintain consistency such as blogging 5 times a week, 4) be interesting and authentic, and 5) leverage tribes and social networks. The system is described as "crazy easy" and Andy provides examples from his own blog of over 700 posts and 150,000 visitors.