The document discusses how new small programmable automation controllers from Rockwell Automation can provide the speed and performance of an expensive sports car like a Bugatti in an affordable and scalable small control system. It describes features of the new controllers such as simplified communication, increased capacity and performance, security measures, and the ability to support local programming and troubleshooting. The document encourages machine builders who want a high-performance but small control system to learn more by visiting Rockwell Automation's website.