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7 Down and Dirty Content Promotion Hacks Under $50
- 1. 7 DOWN & DIRTY WAYS TO CONTENT REACH EXPAND
- 2. JESSICA KUMOR ASSOC. DIRECTOR OF CONTENT MARKETING [email protected] JESSICAKUMOR @JKUMOR
- 4. I BUILT IT BUT THEY DIDN'T COME
- 5. POTENTIAL REASONS Domain Authority Page Authority Improper SEO Poor Content Quality Lack of Promotion Etc.
- 6. AT A MINIMUM, YOU SHOULD SPEND JUST AS MUCH TIME ON OUTREACH AS YOU DO CREATING YOUR OWN CONTENT. - Jon Morrow, CEO, Smart Blogger
- 7. WHY? Because each touchpoint is an opportunity to turn a stranger into a customer. Image source: Orbitmedia
- 9. 1. CONNECT WITH YOUR SOURCES Every source you mention in your content is an opportunity to expand your content reach and create lasting relationships with industry experts. Connect with the original source and the publisher.
- 10. 72% INCREASE IN SOCIAL ENGAGEMENT INCREASE IN LEADS GENERATED FROM POST 50% INCREASE IN DAILY TRAFFIC 98%
- 12. Hunter is a free email finder tool, allowing you to search for 100 email addresses per month by company name. https://hunter.io
- 13. Buzzstream is a complete outreach tool, allowing you to search for your source's email, social media and phone number. It starts at $99 a month. http://www.buzzstream.com
- 14. 2. FEATURE INDUSTRY LEADERS Developing content that features industry leaders helps you create stronger, more valuable content. It also enables you to gain access to a greater network online when they socially promote the content.
- 15. BENEFITS Connect with influencers Higher quality sources often have a larger audience that's more engaged Builds credibility
- 16. 3. CONTENT CTAs IN YOUR EMAIL SIGNATURE Every email offers the opportunity to expand your engagement and thought leadership. Add one content call to action in your email signature to leverage this real estate to drive traffic.
- 17. Check out my latest blog post and please share it: [insert link here]
- 18. Need help creating a snazzy email signature? Use the HubSpot email signature generator tool - it's free and easy to use. https://www.hubspot.com/email-signature- generator
- 19. Wise Stamp is another great email signature generator. It features more design options than the HubSpot tool, but it costs less than $10 a month. https://www.wisestamp.com
- 20. 4. HARO Help a Reporter Out - Sign up and receive a daily email listing potential media opportunities. Content can demonstrate your expertise, get republished on a media site, create an authoritative backlink and increase site traffic. www.helpareporter.com
- 25. 5. QUUU Quuu's promote feature allows anyone using BufferApp, a very popular content scheduling and management tool, to curate your post to share on their social network. http://quuupromote.co
- 27. STEP 1 Create a post for Twitter and for Facebook, LinkedIn and Google+ using your content URL Select the most relevant interest category to the topic of your submission STEP 2 STEP 3 Manage and keep track of all your promotions from the Quuu Promote dashboard HOW DOES IT WORK?
- 28. WHAT'S THE VALUE OF ONE TWEET BY ANN HANDLEY?
- 30. 6. SOCIAL DRAFTING By researching who has shared similar content in the past, you will be able to cultivate an engaged audience ready to promote your own content.
- 31. Google a question that you want your content to rank for Copy the URL for the top search results STEP 1:
- 32. Paste the URL in parentheses in Twitter and Facebook Hit search STEP 2:
- 33. Create a list of those who have shared the top ranked content that's similar to your content STEP 3:
- 34. Hit follow and once they follow you back, send them a direct message like this example TIP: If this person regularly posts content in your industry, I recommend including them in an engaged audience Twitter list STEP 4:
- 35. Buzzsumo allows you to automate and dig deeper into who is sharing what and how to contact them, measure engagement, etc. The tool starts at $79 per month. https://app.buzzsumo.com
- 36. 7. OUTBRAIN OutBrain is a service that promotes content on other pieces of content so that the promotion appears native and natural to the reader.
- 37. Personal: The reader’s personal preferences Behavioral: Readers who share near-identical preferences Contextual: Content related to the environment on which it is recommended Popularity: Content that is trending across our network in click-through rate
- 39. THANK YOU H O P E Y O U E N J O Y E D Y O U R T I M E JESSICAKUMOR @JKUMOR