7 Keys for Creating
a Safety Culture
By Judy Agnew
Senior Vice President, Safety Solutions
© 2013 2
In the Field
• The topic of creating or
supporting a safety culture
comes up without fail
• Most often, there is a varied
understanding of what
leaders and employees
need to do to ingrain a
safety culture into the fabric
of their organization
© 2013 3
What is Safety Culture?
Safety Culture:
• A set of core values and behaviors that emphasize
safety as an overriding priority
• Expressed through what is said and done—
through behavior
• Unique to an organization but include one or more
of the seven keys to an effective safety culture
Key #1: Hazard Identification and Remediation
The entire workforce relentlessly
pursues the identification and
remediation of hazards.
Correcting hazards as quickly as
possible and maintaining good
communications around hazards will not
only create a safer workplace, it will
improve your employees’ engagement.
Frontline employees who believe
management takes care of hazards are
more willing to participate fully in safety
initiatives.
4ADI Aubrey Daniels International
Employees at all levels are equally
comfortable stopping each other when
at-risk behavior is observed and
reinforcing each other when safe
behavior is observed.
While good constructive feedback is
important for improvement, positive
reinforcement for safe behavior is
essential for building safe habits. The
more actively involved all levels of the
organization are in delivering positive
reinforcement for behaviors consistent
with the desired culture, the stronger
the culture will be.
Key #2: Recognize Safe Behavior
5ADI Aubrey Daniels International
No one is blamed for near misses or
incidents.
Instead, systemic causes are pursued.
Often when people engage in at-risk
behaviors that lead to incidents, there
are organizational systems and
practices that inadvertently encourage
those at-risk practices. It is important to
uncover those and establish
accountability for making the changes
to the systems and practices that
encourage safe behavior.
Key #3: Avoid the Blame Game
6ADI Aubrey Daniels International
The fear of discipline which drives
under-reporting and stifles involvement
must be driven out of the culture.
Discipline has a place, but most safety
issues can be effectively dealt with
without discipline, which has side
effects that work against building a
culture of safety. When discipline is
used disproportionately in relation to
positive consequences it leads to lower
morale, reduced trust, lower
productivity, less teamwork and lack of
engagement. Equally disturbing is that it
suppresses reporting incidents which
cripples the organizations ability to
learn from mistakes and become more
proactive.
7
Key #4: Use Positive Consequences
ADI Aubrey Daniels International
The workforce is characterized by good
relationships at all levels.
Trust is an essential component for an
effective safety culture. As noted
above, mistakes and errors, while
unfortunate, provide invaluable
learning. Employees who have good
working relationships with management
are more likely to speak openly and
honestly about what is working, what is
not and what still needs to
change. They are also more engaged in
other aspects of safety.
Key #5: Build Trust and Relationships
8ADI Aubrey Daniels International
Safety is part of how work is done.
It is not treated as something separate
to be discussed during a weekly safety
meeting or only at shift change. Safety
should be part of every conversation
and considered in every decision.
9ADI Aubrey Daniels International
Key #6: Build Safety into Daily Processes
Successes are celebrated along the
way.
Pride shouldn’t be focused solely on a
company’s safety record, but also in
what is being done every day, all day to
achieve that record.
10ADI Aubrey Daniels International
Key #7: Celebrate Success Often
The Power of Positive Reinforcement
Understand and use the science of behavior analysis
and these 7 keys to creating a safety culture.
Using targeted positive reinforcement of desired
behaviors leads to rapid change and the effects
multiply quickly as all employees begin to not only
display desired cultural behaviors, but to reinforce
those behaviors in others.
Visit AubreyDaniels.com for more on safety leadership,
behavior-based safety and related workplace topics.
11© 2013
Judy Agnew, Ph.D.
Senior Vice President, Safety Solutions
Judy Agnew is a recognized thought
leader in the field of behavior-based safety,
safety leadership, and performance
management. As an expert consultant,
Judy partners with clients to create
behavior-based interventions that use
positive, practical approaches grounded in
the science of behavior and engineered to
ensure long-term sustainability. She has
presented at major safety conferences,
including the American Society of Safety
Engineers, National Safety Council and
Behavioral Safety Now. Judy is the
author of two highly regarded safety books,
Removing Obstacles to Safety (with Gail
Snyder) and Safe by Accident? Take the
Luck out of Safety: Leadership Practices
that Build a Sustainable Safety Culture
(with Aubrey Daniels).
© 2013 12
3344 Peachtree Rd NE, Suite 1050
Atlanta, Georgia 30326
www.aubreydaniels.com

7 Keys for Creating A Safety Culture

  • 1.
    7 Keys forCreating a Safety Culture By Judy Agnew Senior Vice President, Safety Solutions
  • 2.
    © 2013 2 Inthe Field • The topic of creating or supporting a safety culture comes up without fail • Most often, there is a varied understanding of what leaders and employees need to do to ingrain a safety culture into the fabric of their organization
  • 3.
    © 2013 3 Whatis Safety Culture? Safety Culture: • A set of core values and behaviors that emphasize safety as an overriding priority • Expressed through what is said and done— through behavior • Unique to an organization but include one or more of the seven keys to an effective safety culture
  • 4.
    Key #1: HazardIdentification and Remediation The entire workforce relentlessly pursues the identification and remediation of hazards. Correcting hazards as quickly as possible and maintaining good communications around hazards will not only create a safer workplace, it will improve your employees’ engagement. Frontline employees who believe management takes care of hazards are more willing to participate fully in safety initiatives. 4ADI Aubrey Daniels International
  • 5.
    Employees at alllevels are equally comfortable stopping each other when at-risk behavior is observed and reinforcing each other when safe behavior is observed. While good constructive feedback is important for improvement, positive reinforcement for safe behavior is essential for building safe habits. The more actively involved all levels of the organization are in delivering positive reinforcement for behaviors consistent with the desired culture, the stronger the culture will be. Key #2: Recognize Safe Behavior 5ADI Aubrey Daniels International
  • 6.
    No one isblamed for near misses or incidents. Instead, systemic causes are pursued. Often when people engage in at-risk behaviors that lead to incidents, there are organizational systems and practices that inadvertently encourage those at-risk practices. It is important to uncover those and establish accountability for making the changes to the systems and practices that encourage safe behavior. Key #3: Avoid the Blame Game 6ADI Aubrey Daniels International
  • 7.
    The fear ofdiscipline which drives under-reporting and stifles involvement must be driven out of the culture. Discipline has a place, but most safety issues can be effectively dealt with without discipline, which has side effects that work against building a culture of safety. When discipline is used disproportionately in relation to positive consequences it leads to lower morale, reduced trust, lower productivity, less teamwork and lack of engagement. Equally disturbing is that it suppresses reporting incidents which cripples the organizations ability to learn from mistakes and become more proactive. 7 Key #4: Use Positive Consequences ADI Aubrey Daniels International
  • 8.
    The workforce ischaracterized by good relationships at all levels. Trust is an essential component for an effective safety culture. As noted above, mistakes and errors, while unfortunate, provide invaluable learning. Employees who have good working relationships with management are more likely to speak openly and honestly about what is working, what is not and what still needs to change. They are also more engaged in other aspects of safety. Key #5: Build Trust and Relationships 8ADI Aubrey Daniels International
  • 9.
    Safety is partof how work is done. It is not treated as something separate to be discussed during a weekly safety meeting or only at shift change. Safety should be part of every conversation and considered in every decision. 9ADI Aubrey Daniels International Key #6: Build Safety into Daily Processes
  • 10.
    Successes are celebratedalong the way. Pride shouldn’t be focused solely on a company’s safety record, but also in what is being done every day, all day to achieve that record. 10ADI Aubrey Daniels International Key #7: Celebrate Success Often
  • 11.
    The Power ofPositive Reinforcement Understand and use the science of behavior analysis and these 7 keys to creating a safety culture. Using targeted positive reinforcement of desired behaviors leads to rapid change and the effects multiply quickly as all employees begin to not only display desired cultural behaviors, but to reinforce those behaviors in others. Visit AubreyDaniels.com for more on safety leadership, behavior-based safety and related workplace topics. 11© 2013
  • 12.
    Judy Agnew, Ph.D. SeniorVice President, Safety Solutions Judy Agnew is a recognized thought leader in the field of behavior-based safety, safety leadership, and performance management. As an expert consultant, Judy partners with clients to create behavior-based interventions that use positive, practical approaches grounded in the science of behavior and engineered to ensure long-term sustainability. She has presented at major safety conferences, including the American Society of Safety Engineers, National Safety Council and Behavioral Safety Now. Judy is the author of two highly regarded safety books, Removing Obstacles to Safety (with Gail Snyder) and Safe by Accident? Take the Luck out of Safety: Leadership Practices that Build a Sustainable Safety Culture (with Aubrey Daniels). © 2013 12
  • 13.
    3344 Peachtree RdNE, Suite 1050 Atlanta, Georgia 30326 www.aubreydaniels.com