7 LinkedIn Publisher Secrets Get Seen, Get Influence, Get Business
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Viveka von Rosen provides tips on how to ignite content marketing on LinkedIn using Publisher, including writing long and short form posts, leveraging features of Publisher, finding and curating existing content, creating a content calendar, sharing content extensively, and monitoring your Social Selling Index score. The presentation covers best practices for writing headlines and articles, auditing existing content, asking your audience for content ideas, and provides resources for ongoing LinkedIn learning.
7 LinkedIn Publisher Secrets Get Seen, Get Influence, Get Business
- 1. How to Ignite Your Content Marketing on LinkedIn LinkedIn Publisher, Content Creation and Content Curation
- 2. Viveka von Rosen LinkedIn Expert Speaker and Author • Viveka von Rosen (@LinkedInExpert) CVO and co-founder of Vengreso • Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand.” • Contributor: SME, LinkedIn, Forbes, Entrepreneur • 32K+ Followers on LinkedIn • 80K+ Followers on Twitter • Forbes “Top Social Media Influencer” Meet Viveka von Rosen
- 3. What We’ll Cover Publisher, Posts, Articles and Pulse (Oh My!) Tips for article-writing on topics, style, reach Publisher checklist Your SSI score and what it means Other content for thought leadership on LinkedIn What thought leadership means to you (BuzzSumo) Q&A
- 4. © 2017 | Confidential | All rights reserved.@GoVengreso Posts/ Articles are the long form blog like content you create Posts/Updates are the short form tweet-like updates you share after your Posy is published Publisher is the feature you use to create these Posts Pulse is LinkedIn’s newsreader.. that you might be lucky enough to get featured in! Articles Posts Posts/ Updates Publisher Pulse PUBLISHER, POSTS, ARTICLES UPDATES AND PULSE
- 5. The Benefits of LinkedIn Publisher • Sticky • Add Visual Impact • SEO Searchable • Thought Leader Positioning • Drive Traffic • Lead Generation Articles VS Updates
- 6. Getting Started on Publisher
- 7. Where to Find (and Use) LinkedIn Publisher Home Page - “Write an Article” https://www.linkedin.com/post/new
- 8. • Header Settings • Font Formatting • Bullets • Quotes • Links • Visuals Features of LinkedIn Publisher
- 9. • ‘How To’ Posts • Posts With Tips in the Title • Guides • Top Ten Lists • Research-Focused Posts • Infographics https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/content- marketing/2017/revealed-at-last-the-secret-code-for-successful-content Tips for Writing Headines
- 10. 1. 500 to 10,000 Words 2. Use Calls to Action 3. Add a Contact Info and a Calendar Link 4. Use Cohesive and Strong Visuals 5. Write Compilation or Round Up Posts Tips for Article Writing
- 11. Finding, Creating and Curating Content
- 12. • If you’re already creating valuable content in the form of blog posts, newsletters, and other articles, you can repurpose content for LinkedIn Publisher. • But you’ll also want to create original content for your LinkedIn readers. • You can use Publisher to test content too! Customize Your Content
- 13. • Read Ryan Levesque’s ASK • Ask in an update • Ask in an email • Ask on all your social channels • Ask in a webinar AND LISTEN!!! http://getaskbook.com/ask-book-sample.pdf ASK Your Audience
- 14. • Google your Content • Audit your Computer Files • Review Newsletters • Customize Resource Material Audit Existing Content
- 15. Influencer Round Up Articles Check out this one on Anders Pink: http://blog.anderspink.com/2017 /06/linkedin-social-selling-and- engagement-insights-from- 100000-posts Use BuzzSumo to find articles to summarize and share
- 16. In order to add a LinkedIn sharing link, you must first publish the article. Then click the icon to share your article on LinkedIn and copy the URL from the pop-up window. Add either a text and/or visual call to share link. Sharing Ninja Trick!!!!
- 19. • Excel • Online Content Calendar • BuzzSumo Content Calendar: http://bzsu.co/sumosked • Project Management Tool (Asana, WorkChat) • Regular Calendar • Google Calendar • Paper Calendar Create a Content Calendar
- 20. • Think of your LinkedIn posts as you would a product you’re promoting. • Share them on all of your social media sites and share them more than once. • Add your Posts to your Social Sharing Tools like: HeroicSocial AgoraPulse Oktopost Hootsuite SociaMonials Sharing Posts to Social
- 21. • Copy URL for Post • Copy “Sharing” URL • Find potentially “Interested Parties” in your connections • Tag them for future posts (Use Dux- Soup) • Briefly outline post (WIIFT) • Message connections (individually) • Use LinkedHelper Sharing Posts as Messages
- 22. Keep an Eye on your SSI Score Your SSI Score will let you know how you are doing in the Social Selling Arena: https://www.linkedin.com/sales/ssi
- 23. Other Content You Can Share Your Own Company Blog Posts Your LinkedIn Company Page Updates Find Content through Feed Preferences: (LinkedIn.com/feed/follow/?trk=psettin gs_feed_prefs) Find Content on Pulse (Linkedin.com/pulse/discover) Find Content your best leads are sharing
- 24. LinkedIn Pulse Find and Save Pulse URL: https://www.linkedin.com/pulse/discover Find and save your favorite Influencers, Channels and Publications Find and share articles 3x a week
- 25. Create New or Repurpose Existing Content on Publisher Share, Share and Share Again Find and Save Content to Consistently Share WRAPPING UP © 2017 | Confidential | All rights reserved.@GoVengreso
- 26. Thank you for your time! Question and Answer