7 p's of marketing (amazon)

7 p's of marketing (amazon)

• 1.
  7 P’s ofMarketing MIX PRESENTED BY : Poorva Vyas (MBA SEM II) “Jeff Bezos” founded Amazon in July 1994
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  CONTENT • Short profileof the company. • Marketing Strategy of AMAZON that made the company’s success and • 7 P’s of marketing mix.
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  Short Profile ofthe company • Amazon.com began as a bookstore, and has become a store for almost all products. • One of the leading e-commerce platform. • An American multinational technology company based in Seattle, Washington.
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  Amazon’s marketing strategyleads to success • The AI (Artificial Intelligence) technique, • Advertising more and more on social networking sites like; FACEBOOK. • They started paying more for advertisements such as; advertisement pop-ups while using any app on an online mode. • Reach through mails, • Started providing widest range of products and • Feedback of customers.
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  PRODUCT • Amazon’s websitei.e. online shopping for almost all products. • Devices provided by amazon (electronic): Fire stick, kindle. • Amazon web Services (Entertainment service like: Amazon Prime) started in the year 2002.
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  PRICE • It providesreasonable price for almost all of the products. • Amazon also provides different prices for same products provided by different retailers and wholesalers. • Amazon prime provides a one day and free delivery for there subscribers. • Provides occasional sale at a good percentage discount. PRICE CHANGES
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  PLACE (GLOBALY PRESENT) • Amazondidn’t have any store physically at the beginning so they started to work on an online mode by providing books to students and interested users. • At the beginning “Jeff Bezos” and his wife started Amazon as an online book store. • In 2002, Amazon launched Amazon Web Services. • Amazon now operates seven different kinds of physical stores.
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  PROMOTION • Amazon focuson marketing and advertising a lot through print media. • Digital advertisement (social media in a wide range). • Charity and donations.
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  PEOPLE • Basically amazonworks for the people with the people. Sales team, managerial and non- managerial employees. • It focuses on the marketing strategy majorly to satisfy the customers/peoples needs by collecting there information. • Businessman can work voluntarily for amazon to diversify and explore there business, as same work from home is also an option nowadays.
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  PROCESS • As weall know amazon focuses mainly on the online trading so this is the process been followed by the company basically to purchase the product: a) Recognizing the customers, b) Opting for different options for dispatching, shipping, delivery PIN code as well address options, c) Selection of payment mode and d) Placing the order
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  PHYSICAL EVIDENCE • Physicalevidence here refers to that the goods and services being provided by the company is physically available such as: books sold by amazon and services provided by them in form of entertainment. • Receipts, packaging, tracking information and invoice or PDFs .
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  Best customer service