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7 Step Digital Customer Marketing
The document discusses various marketing strategies and tips for enhancing online presence, including effective use of social media and content marketing. It emphasizes the importance of engagement through personalized communication and showcases statistics related to lead generation and trust-building. Additionally, it provides practical advice for optimizing Facebook business pages and utilizing digital tools for better marketing outcomes.
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7 Step Digital Customer Marketing
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- 2. 1997 THE SALES &MARKETING PLAYBOOK IS BROKEN
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- 23. 1997 LOCAL SEARCH ENGINETOP TIP (GOOGLE) 10 postcodes for “Local Area” B75 6 B74 3 B73 6 B74 4 B75 5 B76 1 B76 2 B74 2 B76 9 B73 5 Leamington Spa Theatre School of performing arts, lessons in singing, drama and dancing classes. For Ages 4-18 in B75 6LS, B73 5RP
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- 28. 1997 CONTENT MARKETING more leads 126% buildstrust 81% google index 434%
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- 30. STEP 1: PICKUP YOUR SMART PHONE STEP 2: GO TO warren-knight.com/chatbot STEP 3: PLAY WITH A.I. @WarrenKnight
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- 32. 1997 ü Social Media üWebsite ü Blog ü Catalogue ü Email ü PPC ü Letter Heads ü Business Card ü Book ü Pop Ups ü Poster ü Trade Show ü Google ü Driving ü Walking ü P.R ü Banners
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- 40. 1997 $79 x 12months x 30 years = £22,752
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- 42. 1997 7 MARKETING TIPSFOR A GREAT EMAIL #2: RECIPROCITY #3: EXCLUSIVITY #4: SOCIAL PROOF #5: THE FREE EFFECT #6: PRICE ANCHORING #7: CONSISTENCY #1: SCARCITY
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- 44. 1997 HANDSHAKE SOCIAL MEDIA INTO AHUG turns a
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- 47. 1997 KEYWORDS 1. HEADLINE 2. SUMMARY 3.EXPERIENCE 4. SKILLS
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- 49. 1997 Facebook Pages #1: UseYour “Real” Facebook Account When creating your Facebook Page, make sure you use your personal account. The issue with creating a “dummy” account is that it is against Facebook’s terms of service, and because of this, they can shut you down. #2: Cover Photo Use your cover photo to showcase your business. Use Canva to help you get the perfect dimensions, and create a professional and engaging image. Facebook also now have a feature where you can add a call-to-action button to the cover photo area. There are seven options including “shop now”, and “sign up”. Make sure you utilise this, and choose the CTA that is most relevant. #3: Use Descriptions & Links When adding images to your Page, make sure you give a detailed description, and a call-to-action link so that your audience can take action. #4: Facebook Page Tabs If you go to the Facebook App Centre you will find a selection of apps that you can add to your Facebook page as a tab to help promote your business. #5: Pinning Posts Do you ‘pin’ your important post to the top of your page?
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- 52. 1997 GOOD • Very relevant • 11 likes DO BETTER üShorten URL ü Explain WHY your posting it ü Ask people if they watched it ü Was it posted at the best time of day?
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- 63. 1997 MIX THINGS UP: • Image • GIF •Carousal • Video • Story – Image • Story – Livestream ü 11 Hashtags
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- 68. UNLEARN BRAND CONSISTENCY DIGITAL CUSTOMER HUMAN+ TECHNOLOGY USER EXPERIENCE
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