7 Ways to Lose Money Monetizing Apps with Ads
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The document discusses effective strategies for app monetization through advertising, emphasizing the importance of user experience (UX) and ad relevance. Key recommendations include maintaining transparency in the monetization process, allowing user choices, and striking a balance between the quantity of ads shown. The presentation outlines seven critical ways to avoid losing money while maximizing app revenue through well-managed ad practices.
7 Ways to Lose Money Monetizing Apps with Ads
- 1. 7 Ways not to Lose Money, Monetizing Apps with Ads
- 2. Jonathan Raveh Director of Partnerships & Community at Appnext Webinar Better Monetization Who am I?
- 4. Webinar Better Monetization Show me the money Paid apps AdvertisingIn-App Purchases
- 5. Webinar Better Monetization Show me the money About 17% of apps possess explicit value Known brands Challenge: marketing Used by 80% of apps Challenge: optimal UX & revenue balance, management, retention CR – 3-4% (Soomla) 48% of the payers convert in the 1st hours Challenge: retention Paid apps AdvertisingIn-App Purchases
- 6. Webinar Better Monetization Agenda Basic Monetization Arithmetic Monetization Management UX – as user & unit experience
- 7. = $ + UX−1 Webinar Better Monetization OR OR Monetizing apps with ads = $$ + UX −1 = $$$ + UX −2 Is that true?
- 8. Webinar Better Monetization Nothing New here, right? This means
- 10. Webinar Better Monetization Why do ads annoy you? UX itself – Unit bombardment, poor or no user control, etc. Ad Irrelevance– Apps I have installed, random brand campaigns, etc.
- 11. Webinar Better Monetization UX TOO MANY ADS
- 12. Webinar Better Monetization UX TOO MANY ADS – 3-4 unit call per user session
- 13. Webinar Better Monetization UX TOO MANY ADS – 3-4 unit call per user session – Native Ads
- 14. Webinar Better Monetization UX TOO MANY ADS – 3-4 unit call per user session – Native Ads – Ads as content extensions
- 15. Webinar Better Monetization UX TOO MANY ADS – 3-4 unit call per user session – Native Ads – Ads as content extensions – Video & Rewarded Video
- 16. Webinar Better Monetization UX TOO MANY ADS – 3-4 unit call per user session – Native Ads – Ads as content extensions – Video & Rewarded Video NOT ENOUGH ADS
- 17. Webinar Better Monetization UX DESIGNING FOR THE USER – To skip or not to skip, that is the question!
- 18. Webinar Better Monetization UX DESIGNING FOR THE USER – To skip or not to skip, that is the question! – Several offers instead of single call-to-action
- 19. Webinar Better Monetization UX pro level THINKING OF USER SEGMENTS NOT USER PROFILES – Internet connection and speed – Basic localization – Unit customization
- 20. Webinar Better Monetization UX pro level AD RELEVANCE – Looking at ads as content layers – Striving to serve only relevant offers
- 21. Webinar Better Monetization UX pro level AD RELEVANCE – Looking at ads as content layers – Striving to serve only relevant offers
- 23. Webinar Better Monetization Monetization Management A “CAT IN THE BAG” KIND OF THING Make Control & Transparency your mantra and ultimate demand from a monetization partner
- 24. Webinar Better Monetization Excluding Categories, Advertisers and Campaigns
- 25. Webinar Better Monetization Setting a Minimum Bid
- 26. Webinar Better Monetization Direct Buy Management
- 27. Webinar Better Monetization See exactly who’s driving more revenue and better eCMP’s for your placements
- 28. Webinar Better Monetization Appear in the Market to get advertisers to notice you
- 29. Webinar Better Monetization Monetization Management METRICS TRAP – LOOK BEYOND eCPM – Fill rate – Offer diversity / campaign sources – Retention
- 30. Summing it up
- 31. Webinar Better Monetization 1. Be Relevant – look at ads as content layers 2. Let the users choose 3. Foster unit experience – skip buttons, localization, diverse ad format 4. Too little ads is just as bad as too many 5. Your monetization funnel must be transparent 6. Own full control – instantly introduce changes, manage categories, min allowed bids, direct deals 7. Become a metrics champion Ways not to lose money monetizing apps with ads
- 32. Webinar Better Monetization 1. Be Relevant – look at ads as content layers 2. Let the users choose 3. Foster unit experience – skip buttons, localization, diverse ad format 4. Too little ads is just as bad as too many 5. Your monetization funnel must be transparent 6. Own full control – instantly introduce changes, manage categories, min allowed bids, direct deals 7. Become a metrics champion Ways not to lose money monetizing apps with ads
- 33. Webinar Better Monetization 1. Be Relevant – look at ads as content layers 2. Let the users choose 3. Foster unit experience – skip buttons, localization, diverse ad format 4. Too little ads is just as bad as too many 5. Your monetization funnel must be transparent 6. Own full control – instantly introduce changes, manage categories, min allowed bids, direct deals 7. Become a metrics champion Ways not to lose money monetizing apps with ads
- 34. Webinar Better Monetization 1. Be Relevant – look at ads as content layers 2. Let the users choose 3. Foster unit experience – skip buttons, localization, diverse ad format 4. Too little ads is just as bad as too many 5. Your monetization funnel must be transparent 6. Own full control – instantly introduce changes, manage categories, min allowed bids, direct deals 7. Become a metrics champion Ways not to lose money monetizing apps with ads
- 35. Webinar Better Monetization 1. Be Relevant – look at ads as content layers 2. Let the users choose 3. Foster unit experience – skip buttons, localization, diverse ad format 4. Too little ads is just as bad as too many 5. Your monetization funnel must be transparent 6. Own full control – instantly introduce changes, manage categories, min allowed bids, direct deals 7. Become a metrics champion Ways not to lose money monetizing apps with ads
- 36. Webinar Better Monetization 1. Be Relevant – look at ads as content layers 2. Let the users choose 3. Foster unit experience – skip buttons, localization, diverse ad format 4. Too little ads is just as bad as too many 5. Your monetization funnel must be transparent 6. Own full control – instantly introduce changes, manage categories, min allowed bids, direct deals 7. Become a metrics champion Ways not to lose money monetizing apps with ads
- 37. Webinar Better Monetization 1. Be Relevant – look at ads as content layers 2. Let the users choose 3. Foster unit experience – skip buttons, localization, diverse ad format 4. Too little ads is just as bad as too many 5. Your monetization funnel must be transparent 6. Own full control – instantly introduce changes, manage categories, min allowed bids, direct deals 7. Become a metrics champion Ways not to lose money monetizing apps with ads
- 38. Webinar Better Monetization 1. Be Relevant – look at ads as content layers 2. Let the users choose 3. Foster unit experience – skip buttons, localization, diverse ad format 4. Too little ads is just as bad as too many 5. Your monetization funnel must be transparent 6. Own full control – instantly introduce changes, manage categories, min allowed bids, direct deals 7. Become a metrics champion Ways not to lose money monetizing apps with ads
- 39. Thank You Jonathan Raveh Director of Partnerships & Community e: [email protected] s: yoni_raveh w: www.appnext.com